Scoop.it!

NOVEMBER 29, 2022

An effective content strategy can help potential customers understand your product. SaaS companies use different types of content as a part of their everyday marketing strategy. B2C and B2B content marketing is more than just running a blog, though. Identify customer pain points. Speak with your sales and support teams.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. AI-powered insights. Automated in-store availability.

Customer Acquisition 124

Customer Acquisition Retail Shoppers Advertisers 124

Marketing Insider Group

OCTOBER 28, 2010

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

Marketing Plan 81

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 81

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z 89

Gen Z Branding Retail Education 89

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Understand your audience. Understand your audience.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Martech

AUGUST 1, 2024

Dig deeper: Marketers plan to up RMN spend RMN solution. Frank added: “However, while it’s tempting to use identity resolution (IDR) to retarget visitors who have recently expressed interest in a product, this is where controversies associated with cross-site tracking become most visible.

Retail 110

Retail Shoppers Advertisers Advertising 110

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * But only about one-fourth of all B2B product companies and one-third of B2B s ervice companies can prove the impact of marketing activities on revenues. *. Measure long-term performance.

Transform 174

Transform CRM B2C CMO 174

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges. Buyer personas.

Customer Acquisition 62

Customer Acquisition User-Generated Customer loyalty Marketing 62

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. trillion USD market cap. trillion USD market cap. trillion USD market cap.

eCommerce 122

eCommerce Gen Z B2C Shoppers 122

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Sound right?

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Adobe Experience Cloud Blog

APRIL 10, 2015

But, treating email as something outside of a holistic marketing plan leads to incredible inconsistencies and missed opportunities. If a business isn’t sure whether its email marketing strategy is increasing sales, targeting the right audience, or boosting revenue, it’s time for marketing automation software.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Remind your shoppers about what they left behind with as many specifics as you can from the data you collect in your marketing stack. Include an image of the product, a brief description, color options, size selections, patterns, pricing—again, any data point you feel can be brought in. According to Statista , 34.5%

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Step 2: Determine Your 2021 Marketing Goals. Search Engine Optimization (SEO).

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Hubspot Marketing

APRIL 5, 2024

Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question.

B2C 139

B2C SEO Transform Marketing 139

Content Marketing Institute

JANUARY 12, 2018

Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I I worked with two nonprofits that target consumers, so I put them into the B2C group.). Almost half of the respondents said they were “doing digital marketing” without a defined strategy. New product launch? SmartInsights Click To Tweet. Rinse and repeat.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Neil Patel

JANUARY 27, 2021

Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. Businesses that use content marketing have conversion rates 6x higher on average than those who do not. For marketing?

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Adobe Experience Cloud Blog

APRIL 23, 2015

In fact, a new report released by Marketo and The Economist Intelligence Unit (EIU), has shown that Asia Pacific (APAC) marketers are already pretty savvy. Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs. Use SEO Practices.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Marketing Insider Group

SEPTEMBER 6, 2021

Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. If your marketing plan already includes audio marketing, consider improving the quality of the product you’re putting out to increase its value.

Marketing 137

Marketing Marketers B2C Price 137

Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

To be able to look into the future and where things are going for B2B marketers, it is good to look in the past and where they came from in order to learn and grow your marketing plans going forward. Sales Centric: The initial breakthrough on the path to modern marketing was Gutenberg’s printing press.

B2C 121

B2C Marketing Marketers Advertisers 121

Hootsuite

DECEMBER 1, 2022

LinkedIn is well known as the social network of choice for B2B marketers. But B2C brands can also find success on LinkedIn. All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. General LinkedIn marketing tips. So, where do you start?

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Marketing Insider Group

JULY 19, 2011

Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. Because customers want it, because it’s cheaper than other marketing tactics and because it works. And I’m not talking about a little bit.

Inbound Marketing 102

Inbound Marketing Whitepaper Marketing Mix B2C 102

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Stryde — Best for eCommerce and B2C businesses. Source: Think With Google.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Adobe Experience Cloud Blog

SEPTEMBER 15, 2017

The term account -based marketing can be somewhat misleading: you’re still engaging with and selling to leads within your target accounts, so it’s no less personal in that regard. We see platforms tap into the oceans of big data potential to enable personal targeting that’s on-par with the B2C equivalent.

Thought Leadership 134

Thought Leadership Finance B2C Marketing Plan 134

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Rock Content

OCTOBER 12, 2015

In this study Social Media Examiner surveyed over 3700 marketers to dive into the who, what, when, where, and why of social media marketing. Take a look at the full report to learn how this ad forecast can give you a leg-up on your marketing plans. State of B2B Product marketing 2015 | Regalix.

Social Media Marketing 111

Social Media Marketing Marketing Marketers B2C 111

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. The barriers between B2B and B2C are going away.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Hubspot Marketing

JANUARY 25, 2021

Conferences are valuable for both B2B and B2C brands. Trade shows or expositions (expos) are large events organized around a specific industry or type of product, such as sales technology or medical devices. Pop-up shops are temporary retail spaces that give companies the opportunity to sell their products in a controlled environment.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. Dig deeper: 2023 in review: 3 key trends to inform your 2024 marketing plan Why are there new requirements for bulk senders?

Email Marketing 130

Email Marketing B2C User-Generated Education 130

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. Developing a solid content marketing plan involves: Knowing your target audience.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Marketing Insider Group

MARCH 18, 2021

This is a massive, missed opportunity to generate leads, create interest around products, and establish a presence that resonates with their audience over time. Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration.

Social Media Marketing 111

Social Media Marketing Marketing Strategy Thought Leadership B2C 111

Marketing Insider Group

OCTOBER 7, 2010

This post also appeared recently in B2C Marketing Insider. Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. I am sure it will help many of our agents.

Telemarketing 101

Telemarketing B2C Customer loyalty Inbound Marketing 101

Marketing Insider Group

JUNE 18, 2010

Many B2B marketers make the mistake of trying to push product details on prospects too early in the process. Follow these 6 Content Marketing Tips That Drive Leads. Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. You want to be found when they do.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

CMO 126

CMO Communications Finance B2C 126