Hubspot Marketing

OCTOBER 29, 2024

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Here’s how to get your B2B ecommerce strategy right, according to industry experts. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C.

eCommerce 127

eCommerce B2C Manufacturing Retail 127

Set Up

AUGUST 27, 2024

Many Agencies often focus heavily on B2C tactics to attract Clients. While you’re busy boosting your Clients’ success with B2B strategies, are you neglecting to apply those same powerful techniques to your own Agency? Content marketing plays a pivotal role in this process. The B2B Blind Spot Are you overlooking your own growth?

B2C 59

B2C Transform Marketing Strategy Content Marketing 59

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success.

Market Research 121

Market Research B2C Marketers Marketing 121

Neil Patel

SEPTEMBER 6, 2021

However, it can be hard for smaller businesses to compete with well-known brands in their market. That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish.

B2C 139

B2C Entertainment Non-Profit Transform 139

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? This data can inform future marketing strategies and optimizations. Now it’s your turn to give MarTechBot a try.

Customer 112

Customer B2C CMO Customer Journey 112

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer).

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Hubspot Marketing

APRIL 18, 2022

When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses.

B2C 132

B2C Market Trends Marketers Marketing 132

Neil Patel

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media.

B2C 134

B2C User-Generated Whitepaper Product 134

Martech

APRIL 8, 2025

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. Marketing strategies can leverage location-aware search to drive both online and offline conversions.

Customer 102

Customer B2C Customer Journey Communications 102

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 92

B2C Social Media Marketing User-Generated Entertainment 92

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond.

B2C 114

B2C eCommerce Retail Shoppers 114

Neil Patel

JULY 27, 2021

Why eSports Marketing? Why would a B2C business want to choose eSports marketing over another strategy? First, marketing in eSports allows you to reach a dedicated and engaged audience. 6 B2C eSports Marketing Strategies to Try. Another eSports marketing strategy is to sponsor a team.

B2C 144

B2C Advertisers Advertising Marketers 144

Scoop.it!

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. Source: Grammarly Email Marketing Campaign 2.

B2C 115

B2C Content Marketing Marketers Marketing 115

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. B2C and B2B brands balance creating content in-house with relying on outside agencies.

B2C 113

B2C Video Marketing Market Trends Thought Leadership 113

Martech

AUGUST 21, 2023

Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. The 906 marketing decision-makers provided multiple answers to the question.) Marketing execution. B2C marketers are also having a hard time with marketing execution. Priorities. Get MarTech!

B2C 98

B2C Retail Marketers Marketing 98

Martech

JANUARY 6, 2025

FAQs still appear frequently on both B2C and B2B websites. Dig deeper: 7 marketing strategies to conquer decision paralysis What are some key questions to include in an FAQ document? They support customer service and are used for search engine optimization (SEO).

B2C 127

B2C Communications Marketers Marketing 127

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy? A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Vertical Response

NOVEMBER 10, 2024

Feedback from unsubscribers provides insights into why they opted out, helping refine future email strategies. Industry-Specific Email Frequency Insights Understanding specific email frequency variations across industries tailors strategies for better engagement. B2B emails are suggested to be sent no more than twice per month.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. There are many things a B2B marketer can learn from a good eCommerce marketing strategy; the eCommerce business model has just evolved.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. As we discussed above, we believe that data-driven marketers will win in 2023. Let’s take a quick look.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 124

Customer Transform Customer loyalty Marketers 124

Rock Content

APRIL 25, 2023

When it comes to business-to-consumer (B2C) marketing, great copy is essential. B2C copywriting is an art. What Is B2C Copywriting? B2C copywriting speaks directly to the B2C audience, which is the consumer. There’s a lot of pathos in B2C writing. So how can you write killer B2C content?

Copywriting 98

Copywriting B2C Transform Product 98

Hubspot Marketing

FEBRUARY 10, 2025

How is it different from B2C influencer marketing? In marketing, everything is guided by your audience. So, of course, thats where the most significant differences between B2B influencer marketing and B2C lie. B2C influencer marketing, on the other hand, is more light-hearted and casual.

Influencer Marketing 111

Influencer Marketing Branding B2C Marketers 111

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. How should B2B marketers use GA4? billion views.”

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Marketing Insider Group

OCTOBER 1, 2024

The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful. Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content in their vernacular and in a timely manner is common to both B2B and B2C.

CMO 80

CMO B2C Marketers Marketing 80

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the strategies below. So, what will? Try Scoop.it

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketers 118

Orbit Media Studios

MARCH 29, 2023

B2C Service Example: Boat Maintenance Company Our buyer wants to take good care of an inflatable boat. Clearly, when we build in the other key aspects of a good content marketing strategy, success is easy to imagine. If not your entire content strategy, what about one part of it? Success seems inevitable! Impossible!

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Martech

DECEMBER 3, 2024

B2B, GTM, AI — if I could like throw in 12 more acronyms, that seems like where the market is probably moving.” On the contrary, that remains “a given for your go-to-market strategy,” as Hopping puts it. ” The impact of influencers The role of influencers in the B2B marketing space is steadily growing.

Marketers 116

Marketers Marketing Advertisers Advertising 116

Litmus

OCTOBER 29, 2024

Foundations of Online Marketing Success: Review-Plan-Execute Dave Charest guided us through yoga-inspired tips to ignite word-of-mouth buzz, boost productivity, and create a winning online marketing strategy. Engagement marketing is when you provide a “wow” experience every time you have contact with a customer.

Copywriting 84

Copywriting B2C Energy Price 84

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. 12:44] Regarding brand marketing, how can I invest in that when I really can’t measure it? [18:45]

Marketing Strategy 97

Marketing Strategy B2C CMO Marketers 97

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. If ABM is central to your marketing strategy, this is an option to explore.

Branding 109

Branding B2C Advertisers Advertising 109

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 97

Marketing Strategy Marketers Marketing CRM 97

Rock Content

FEBRUARY 16, 2024

You can find various online lists of top content marketing agencies, each one offering expertise and experience that can benefit your brand. Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. Establish a marketing budget. Yet, there is another option.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98