verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. Is your content marketing team doing these six things?

B2C 59

B2C Content Marketing CRM Marketing 59

Adobe Experience Cloud Blog

OCTOBER 20, 2014

The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!,

B2C 134

B2C Thought Leadership Marketing Marketers 134

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 125

Branding Millennials Video Marketing B2C 125

Search Engine Land

JUNE 14, 2024

This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take.

Branding 99

Branding B2C Education eCommerce 99

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care.

Promotion 120

Promotion Advertising Advertisers Marketing Strategy 120

Trade Press Services Newsletter

OCTOBER 6, 2022

User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing. Defined as any content created by users of an online platform, UGC is popular in B2C markets. There are, however, many creative ways to implement UGC in your B2B marketing strategy. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145

Martech

SEPTEMBER 26, 2022

Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity. Fintech marketing strategies should be engineered around specific business models. B2B fintech marketing.

Transform 114

Transform B2C Finance Affiliate Marketing 114

Search Engine Land

FEBRUARY 26, 2024

Influencer marketing. Video marketing tactics and strategy. Key digital marketing priorities for SMBs in 2024 The first finding should not surprise those actively engaged in digital marketing across various industries, verticals, niches and three-letter acronyms like “B2C” and “B2B”. Up to 7.7%

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Top B2B Digital Marketing Trends for 2021. Video Marketing and Sales. Agile Marketing.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Marketing Insider Group

MAY 17, 2023

Attention to SEO should be part of your marketing strategy when it comes to the quality of your content delivery method. Paid Ads: Zappos We’ll shoot you straight: We’re not the biggest fans of paid ads around here because content marketing and other organic messaging substantially outperform this method.

Digital Marketing 27

Digital Marketing Affiliate Marketing Marketing Marketers 27

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

Marketing Insider Group

JANUARY 19, 2021

But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Quick Takeaways. Here’s a basic blueprint.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Hubspot Marketing

NOVEMBER 30, 2022

Overall, digital marketing is defined by using numerous digital tactics and channels to connect with customers where they spend much of their time: online. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. Digital marketing is measurable.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Marketing Insider Group

FEBRUARY 2, 2021

In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Neil Patel

OCTOBER 13, 2021

Develop a Strong Email Marketing Strategy. Start your Q4 off strong and warm up your list with a strong email marketing strategy. Prioritize Video Content. Video marketing is here, and it’s disrupting the industry, but what makes it so successful? Selling to B2B is a little different from B2C.

Transform 135

Transform Price Shoppers Shipping 135

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Typically, you’re marketing fitness goods and services directly to individuals, rather than businesses. Try Video Marketing.

Advertisers 141

Advertisers Advertising Health User-Generated 141

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Eric Quanstrom, chief marketing officer, CIENCE. Employees at @ciencecom help #marketing efforts by participating in day-in-the-life articles, says @EQuanstrom. Audrey Fairbrother, marketing manager, Worldwide 101. Click To Tweet.

Content Marketing 107

Content Marketing Thought Leadership Real Estate Copywriting 107

Content Marketing Institute

DECEMBER 27, 2018

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. The question is are you creating video content good enough to move the needle for your organization? Are you creating #videos that move the needle for your organization? It’s no surprise.

B2C 111

B2C Energy Entertainment Video Marketing 111

Hubspot Marketing

JULY 10, 2018

Best of all, we'll show you effective strategies and impressive real-world examples for each. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product?

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Exposure Ninja

AUGUST 11, 2023

Digital Marketing Digital marketing is the opposite of traditional marketing and includes any marketing activity you do online. Outbound Marketing Outbound marketing is any marketing activity where the business starts a conversation with a potential customer. What Are the Seven Ps of Marketing?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

SocialPilot

DECEMBER 7, 2023

49% B2C and 39% B2B marketers said LinkedIn is popular platform. Manage Resources Efficiently Attractive images, Infographics and compelling videos are very important for better social media engagement. Read: How to develop best video marketing strategy?

Logistics 85

Logistics B2C User-Generated Management 85

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Food Direct Mail 59

Rock Content

JUNE 24, 2020

As we’ve mentioned before in this article, quizzes are a popular way to build interactive content aiming at engagement , which can benefit both B2B and B2C companies. Videos are a must-have in a Digital Marketing strategy, and they sure can help you reach other businesses more effectively.

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

Search Engine Land

MAY 30, 2023

Equally, business leaders often just don’t understand video, marketing or audiences well enough to produce anything other than dull corporate brand videos. This brings us to the concept of a brand video graveyard. Build it and they will buy YouTube can influence the purchasing decisions of both B2B and B2C buyers.

Branding 95

Branding Gen Z Transform Education 95

Exposure Ninja

OCTOBER 16, 2023

Video Marketing Video marketing differs from traditional TV adverts in that it covers a broader range of topics and is more adaptable. TV ads must be broad to appeal to a wide audience, whereas video marketing can be tailored to specific questions, products and audiences.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . And if part of a brand’s marketing strategy is to feature long-format videos, this is the way to go. Ultimately, some brands might decide to use both. YouTube for Business.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Martech

APRIL 10, 2024

Fuel for your marketing strategy. YouTube is adding Fourthwall to its list of integrated platforms to make it easier for creators to create and manage their stories directly in YouTube Studio. When creating or linking your store, you can now choose between Fourthwall and other existing platforms like Spring, Spread Shop and Spotify.

Promotion 86

Promotion Product Marketing Strategy Management 86

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Exposure Ninja

JUNE 15, 2022

By the time some of them resumed their campaigns the space had become more competitive than beforehand, as other businesses had continued their digital marketing and increased their market share. The same goes for search engine optimisation , social media marketing , and video marketing.

Digital Marketing 52

Digital Marketing Marketing Marketers Real Estate 52

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may be run on search engines, social media or on other websites.

PR 52

PR Marketing Marketers User-Generated 52

Lusha

NOVEMBER 15, 2021

Video marketing is your ticket to some of the highest engagement and conversion rates you’ll probably ever see. According to Explain Ninja , when a person watches a video, they consume 95% of the message—compared to a dismal 10% when reading. Many marketers may throw in the towel and just believe video marketing is not for them.

Video Marketing 52

Video Marketing Marketing Marketers Energy 52

Marketing Insider Group

SEPTEMBER 15, 2015

It’s true that video production is often seen as costly and time-consuming, but we’re sorry: these aren’t justifiable excuses anymore, especially when YouTube videos shot on iPhone and GoPro garner millions of watches and likes – as many likes, in fact, as traditionally produced and edited brand videos.

Content Marketing 111

Content Marketing PR Whitepaper Marketing 111

Content Marketing Institute

JUNE 20, 2018

In this Chief Marketer example , the page looks a little busy, but the Q&A stands out and is surrounded by multiple ways for someone to engage with the website: TIP: Plan to incorporate video into the Q&A to expand your content options and include a transcript for viewers to scan and search engines to index. Original research.

Transform 111

Transform B2C SEO Content Marketing 111

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. And filled out details that would inform our small business marketing strategy. Gyubee also uses video marketing to showcase menu items. Helping to engage its target market.

PR 113

PR Customer loyalty User-Generated SEO 113

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.

Gen Z 116

Gen Z Law B2C Entertainment 116