Adobe Experience Cloud Blog

MAY 30, 2010

Doesn’t your B2B marketing strategy deserve a makeover? As we wrap up the first quarter, try out these 5 ideas to improve your B2B marketing strategy: 1. Find new ways to integrate marketing channels. B2C websites may be able to focus content solely on product information. Hear your customers.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketing 84

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. White Papers. Articles.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. Download a white paper.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Marketing Insider Group

JANUARY 27, 2020

Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. We tricked you!

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Step 3: Brainstorm. Brainstorm content ideas that will resonate with your segment.

PR 105

PR Whitepaper B2C Fashion 105

Marketing Insider Group

OCTOBER 28, 2019

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. Both businesses and B2C (business-to-consumer) customers alike want to buy from someone they can trust—someone who’s an expert in his or her field. That’s why content marketing is a must-have for both B2C and B2B businesses.

Marketing Strategy 110

Marketing Strategy Content Marketing Whitepaper B2C 110

Rock Content

FEBRUARY 16, 2024

You can find various online lists of top content marketing agencies, each one offering expertise and experience that can benefit your brand. Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. Establish a marketing budget. Yet, there is another option.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.

B2C 137

B2C Whitepaper Marketing Marketers 137

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. This topic on crafting the perfect daily schedule is a great example of covering both B2C and B2B. Understand your B2B audience.

Whitepaper 138

Whitepaper Content Marketing Marketing Marketers 138

Marketing Insider Group

APRIL 20, 2020

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. Glad you did. Here’s the deal.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. Hootsuite partnered with @SyracuseU to offer a #socialmedia strategy certification course. Conclusion.

Education 106

Education Marketing Strategy Branding Energy 106

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. Marketers rank video and images as the top two most valuable content formats for achieving their goals. You might see this and think that it’s skewed toward B2C brands. Blogs and white papers can be recycled into carousel posts for maximum engagement.

Whitepaper 136

Whitepaper B2C User-Generated Marketing 136

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Adobe Experience Cloud Blog

JUNE 23, 2011

The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers. Where to begin planning your SEO strategy? Finding and testing niche content increased organic traffic 40%.

Whitepaper 113

Whitepaper SEO Inbound Marketing B2C 113

Marketing Insider Group

JULY 7, 2020

With such a content marketing strategy , you’ll be well ahead of your competitors. Called account-based marketing , this strategy has proven to work for companies bold enough to try it. Explainer and how-to videos featuring your product or service work equally well for B2B and B2C customers. The Buying Stage.

Whitepaper 144

Whitepaper B2C Customer Journey Customer loyalty 144

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 107

Content Marketing Whitepaper eBook B2C 107

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. What is the difference between B2B & B2C SEO?

SEO 134

SEO B2C PR Whitepaper 134

OnPassive Marketing

MAY 12, 2022

Whitepapers. Whitepapers are excellent content for lead generation because they offer in-depth information on a particular topic. If you have a whitepaper relevant to your target audience, you can ensure that leads will be interested in reading it. Infographics.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Adobe Experience Cloud Blog

DECEMBER 14, 2017

The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two. Do: Stick to Social Media Marketing via Business-Friendly Networks. It’s just time to up your game.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Many factors influence intent.

B2C 129

B2C Whitepaper CRM Marketing Automation Platform 129

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the strategies below. So, what will?

Marketing Strategy 97

Marketing Strategy Gen Z Whitepaper Marketing 97

Adobe Experience Cloud Blog

JULY 19, 2013

As is typical for its size, the company had found itself fully committed to a Global agency; however the local UK branch specialised in B2C and was still using traditional marketing tactics for ad copy. Whitepapers, stats & reports, infographics. Further Education & Courses (MBAs are a large market). Job offers.

Whitepaper 134

Whitepaper Thought Leadership B2C Traditional Marketing 134

Marketing Insider Group

APRIL 7, 2020

Online marketing expert Neil Patel recommends that you post once per week at a minimum. Our research shows that both B2C and B2B companies show a marked increase in web traffic when they post at least 11 times every month. Once Your Blog Is Up and Running, Expand Your Content Strategy.

Content Marketing 145

Content Marketing Whitepaper Marketing Marketers 145

Marketing Insider Group

OCTOBER 22, 2014

Back in 2009, two of my employees helped me start B2B Marketing Insider for my own rants and raves in content marketing, social media and marketing strategy. Separately, they started a “sister” site called B2C Marketing Insider (now Business2Community ).

Whitepaper 108

Whitepaper B2C Price Content Marketing 108

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Another way to ensure that your content marketing strategy stays true to your brand is to standardize your brand voice. Nearly all of your brand’s communication materials will carry your voice, whether we’re talking advertising campaigns, marketing slogans, white papers, or blogs.

Branding 134

Branding Whitepaper Thought Leadership User-Generated 134

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Marketing Insider Group

APRIL 11, 2023

Perfecting your website should always be your first step towards improving your digital marketing strategy. Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Watch the short video on email marketing below.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Hubspot Marketing

AUGUST 11, 2022

Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Ebook or Tip Sheet.

Whitepaper 145

Whitepaper eBook Education Price 145

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Rock Content

DECEMBER 14, 2023

This article will discuss formulating your B2B SEO strategy for success in the new year. The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? Both SEO strategies strive to result in purchases, but B2B buying is more complex.

SEO 94

SEO Whitepaper B2C eBook 94

Digital Marketer

AUGUST 9, 2023

In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business. If for B2C customers, Instagram, TikTok, or Facebook. Let’s dive into it!

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Just follow this how-to guide on building a successful B2B content marketing strategy. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Use Your Data to Create Buyer Personas.

Whitepaper 111

Whitepaper eBook Marketing Marketers 111

Marketing Insider Group

JANUARY 19, 2021

But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. White papers. Quick Takeaways.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85