Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? Crowdsourcing the most important metric in marketing . See if you agree with the pundits in Chatter below. Yes, we are.”

Shopper Market 117

Shopper Market Millennials Shoppers Shipping 117

Martech

APRIL 20, 2023

Personalized precision with customers Supermarket chain Kroger is another major retailer with a robust RMN, called Kroger Precision Marketing (KPM). The common denominator is data science,” said Brian Spencer, KPM’s marketing director. “We The traditional lines between shopper marketing and brand marketing are becoming more blurred.”

Shoppers 113

Shoppers Retail Customer Journey Shopper Market 113

Martech

AUGUST 19, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and do you switch on the TV to watch B2B? B2B marketers certainly listen to podcasts about their work outside their work. I can see them tuning into TV shows too. The reason?

Shopper Market 113

Shopper Market Retail Shoppers B2C 113

Martech

SEPTEMBER 19, 2024

“On one hand everything has changed — consumers changed how they shop, consume content, and the type of content they consume,” said Kaisy O’Reilly, SVP, Chief Marketing Officer for shoe designer Stuart Weitzman. Nothing has changed for the role of marketers. Risks to alienating consumers.

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Retail Shopper Market Shoppers Advertisers 115