Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Most of the time, the industry sticks to talking about B2B and content marketing; however, a buyer is a buyer. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. Quick Takeaways.

B2C 26

B2C Content Marketing Product Millennials 26

Marketing Insider Group

OCTOBER 14, 2015

The truth is that startups and smaller companies can benefit greatly from content marketing, especially when you consider that inbound marketing offers 54% more leads over traditional outbound marketing — which you’re probably doing already. For example: many startups are a key part of their local business ecosystem.

Content Marketing 107

Content Marketing Outbound Marketing Millennials Inbound Marketing 107

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Content Marketing Institute ). Content Marketing Institute. So without further ado.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

OCTOBER 17, 2016

Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. However, even B2C companies can get value from LinkedIn depending on your target audience. 80% of millennial Pinners say they use Pinterest to help them find things they want to buy.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Marketing Insider Group

JULY 1, 2020

Content Marketing Is Too Valuable for Both Consumers and Brands to Ever Go Away. The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145