Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% This could work in your favor if youre a B2C brand. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion.

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% This could work in your favor if youre a B2C brand. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion.

Gen Z 100

Gen Z Copywriting Real Estate Marketers 100

Adobe Experience Cloud Blog

DECEMBER 20, 2016

For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to Aimia Institute. Being a millennial myself, I grew up in a time where all of the information I could ever want is an internet connection away. Make Data Your Playground.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. Another common type of content on Twitter is promotional.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content is one of the most efficient ways to promote a business. 60% of B2C marketers are committed to content marketing. Content Marketing Institute ). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

JUNE 29, 2022

And where should I promote my videos? Figuring out what social platforms to use depends on whether your brand is B2B or B2C, and what type of video you want to create. If you're B2C, you should be on Instagram, TikTok, and Facebook. Let's face it, millennials are becoming the decision-makers.

Branding 125

Branding Millennials Video Marketing B2C 125

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Mischenko notes that marketers either bombard prospects with overly promotional content or neglect them altogether, assuming the initial lead magnet or sales pitch is enough to push them down the funnel.

Transform 84

Transform Marketers Marketing Gen Z 84

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Martech

MAY 3, 2022

The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. For instance, to promote a new foundation the brand showed influencer Monet McMichael with the product at the Soft Lit Luminous Foundation launch party.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Hootsuite

JANUARY 7, 2020

Because, even though Instagram isn’t showing like counts anymore , you can still get a sense of what’s working for other brands just by seeing what the algorithm promotes. Millennials did! The Shopping channel is similar to IGTV in that Instagram is promoting it hard in Explore. And what your prospective audience likes.

Millennials 145

Millennials User-Generated B2C Fashion 145

Sprout Social

JANUARY 27, 2020

That’s exactly what Chipotle did to promote their brand on TikTok. So if you’re going to promote your brand on the platform, work with them to amplify your efforts. For Universal Pictures , TikTok influencers played a major role in the promotion of their movie, “The House with a Clock in its Walls”.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Marketers 145

The Marketing Journal

MARCH 13, 2025

For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Introduced by E. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage.

Price 91

Price Promotion Non-Profit Place 91

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?) More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. For those of you who prefer the written word, read on.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?). More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. For those of you who prefer the written word, read on.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Marketing Insider Group

OCTOBER 28, 2019

Both businesses and B2C (business-to-consumer) customers alike want to buy from someone they can trust—someone who’s an expert in his or her field. That’s why content marketing is a must-have for both B2C and B2B businesses. It might surprise you, but expertly crafted content marketing rarely promotes the product or service itself.

Marketing Strategy 110

Marketing Strategy Content Marketing Whitepaper B2C 110

Scoop.it!

DECEMBER 19, 2023

Just because many business stakeholders are away during the holiday season doesn’t mean you can no longer promote your product or service. And they might even browse the sites of solution providers for special holiday promotions. Think Mobile-First In B2C, many consumers use their mobile phones for holiday shopping.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketers 118

Neil Patel

OCTOBER 8, 2020

Then, once you’ve determined how often you will promote, consider your marketing budget and your team’s capabilities. For B2C retailers, core themes of marketing campaigns revolve around specific seasons or dates. A millennial fashion brand could regularly promote back-to-school outfits near the end of the summer.

Transform 145

Transform Marketers Marketing Millennials 145

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. Lesson 5: Spark meaningful discussions that promote worthy causes. Click To Tweet.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Hootsuite

DECEMBER 10, 2019

Citadel used traditional public social feeds to promote the tournament and create excitement. Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. That strategy should define your brand and promote customer happiness.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Content Marketing Institute

DECEMBER 5, 2017

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. The millennial market is really who banks like ours are looking to connect with.”. Many brands – both B2B and B2C – have a lot of educational content in a multitude of forms. Conclusion.

Education 111

Education Marketing Strategy Branding Energy 111

Hubspot Marketing

DECEMBER 4, 2023

For B2B brands, we recommend 4-6 times a week, while every day is optimal for B2C brands. Promote your page. For a few dollars, you can use Facebook’s advertising tools to run ads on the platform promoting your page and get it in front of new eyeballs. Choose your goal, plug in your assets, and you’re off to the races!

Gen Z 123

Gen Z User-Generated Millennials B2C 123

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111

Hubspot Marketing

MARCH 14, 2023

Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. For example, TikTok is overwhelmingly favored by Gen Z while Instagram is favored by Millennials. Sharing links to enticing content like an interesting blog post will not only promote sharing, but also lead people directly to your site.

Gen Z 129

Gen Z User-Generated Social Media Marketing Millennials 129

Neil Patel

OCTOBER 12, 2020

Remember when millennials disrupted the way we work with remote work and telecommuting? Personalizing your marketing strategy allows you to take advantage of the 79% of consumers who are more likely to engage with brand promotions if tailored to their past interactions. How AI Digital Assistants Are Shaping The Future of Work.

Marketers 136

Marketers Marketing User-Generated SEO 136

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials B2C 87

Content Marketing Institute

SEPTEMBER 27, 2018

Nearly a third of millennials globally check their phone screen at least once every five minutes without being prompted by an alert or notification, according to KPMG’s 2017 Me, My Life, My Wallet Report. They’re doing their Net Promoter Score thing , please rate them 1 to 10, and have a great day,” she says. “I I am happy.

Non-Profit 111

Non-Profit Marketers Marketing Millennials 111

Marketing Insider Group

MARCH 4, 2020

Slick photos, self-promotional stories, and chances to win football tickets abound, yet there isn’t a blog in sight. B2B companies often seem stifled and stuffy in comparison to their B2C peers when it comes to content marketing. Effective content marketing can lay the groundwork for effective sales in both B2C and B2B enterprises.

Content Marketing 104

Content Marketing User-Generated Finance Marketers 104

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. How will you know what type of content to produce, where to publish it, and where to promote it if you don’t understand your target audience? In fact, the.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Martech

SEPTEMBER 7, 2023

Start planning your email marketing campaigns Black Friday and Cyber Monday are two of the biggest shopping days of the year, and email marketing is a great way to reach your existing customers and promote your deals. For example, if you’re targeting millennials, you might want to focus on Instagram and TikTok. Target your ads.

Shipping 117

Shipping Millennials Email Marketing SEO 117

SocialPilot

JANUARY 16, 2024

96% of B2C marketers and 91% of B2B marketers use Facebook. Instagram Business Stats There are over 200 million businesses on Instagram promoting their services and products. An online survey conducted in May 2022 revealed that 96% of Gen Z users have a YouTube account, while 87% of millennials are registered on the video platform.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Duct Tape Marketing

APRIL 13, 2017

A promotional tweet to Facebook post to influencer marketing on Instagram to a full-scale video on YouTube, the options can be many. Primarily for E-commerce advertisers, who are in the horde of promoting multiple products from their store through a single ad strip. Promoted Tweets. Promoted Accounts. Promoted Trends.

User-Generated 73

User-Generated Transform Promotion Advertising 73

Search Engine Land

JUNE 16, 2023

In a market where 50% of Gen-Zers and 40% of millennials say they’re more likely to purchase from companies who take a stance on social issues like racial justice, LGBTQ+ rights, gender inequality, and climate change. B2B brands tend to focus too much on decision-stage content without letting users get to know their story and values.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. Venngage) 43% of readers admit they only skim through blog posts.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Contently B2C

JUNE 30, 2016

Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” population, putting them right behind millennials (23 percent) and ahead of Gen X (21 percent). internet users 10 to 18 are interested in VR—six percentage points more than millennials.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Even though we defined our original best practices for B2B content teams, many of them have always applied to B2C companies as well. If you can’t reply to comments and messages swiftly, you don’t have time for it.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

Rock Content

NOVEMBER 17, 2020

The product itself can be the source of it, such as good customer service , a free gift card, a Content Marketing channel , or even specific events promoted by the company. Consider the millennials , for example. Besides, Millennials and Gen Z are used to doing detailed online research on anything they are willing to buy.

Gen Z 59

Gen Z Millennials Transform User-Generated 59