This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.
Retail media networks (RMNs) are a big part of that something. 94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. Change is the only thing you can rely on in digital marketing.
D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.
Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Content Marketing Institute ). Optinmonster).
Millennials are nearly as receptive — 33% agree; 35% are neutral. We encourage retailers [when they’re using an AI agent] to clearly call out that this is AI and how to pull the ‘rip cord’ if [customers] need to go and talk to a real person,” said Michael Affronti, SVP & GM, Commerce Cloud at Salesforce.
So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. EST. B2C brands. B2C brands. 80% of Twitter users are affluent millennials. Monday to Wednesday).
Just over one-third of consumers have reported cutting back their discretionary spending so far this year, which could result in retailers’ performance suffering in many categories leading up to the holiday season,” Gartner’s 2023 Holiday Marketing Guide for Retail says.
“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. We also doubled down with our retailers direct in understanding click-and-collect and their online process.”. We pivoted and started to learn more about third-party services.
The millennial market is really who banks like ours are looking to connect with.”. Zappos Insights: Online shoe retailer creates educational spin-off. Apple always had its Genius Bar in retail locations, but recently it expanded its educational sessions. It’s a key market for us. dawnpapandrea Click To Tweet. Conclusion.
Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. In this section, we’ll cover recent stats on retail ecommerce sales worldwide and in the US. Retail ecommerce sales worldwide are estimated to reach $6.33
According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Currys: Going all-in on employee-led original content Currys is the leading omnichannel retailer of technology products and services in the UK and Ireland.
For B2Cretailers, core themes of marketing campaigns revolve around specific seasons or dates. A millennial fashion brand could regularly promote back-to-school outfits near the end of the summer. But a consistent weekly plan enables your team to establish a routine and consistently finish their tasks.
Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. While the principles of personalization can be applied to both B2C and B2B brands, their application often looks different. B2C personalized marketing examples.
HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Marketing Sherpa) B2C companies that blog 11+ times per month get more than 4X as many leads than those only blogging 4-5 times per month. Intuit) In the U.S.,
Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. Customer service on social media We dont know what shape TikTok will take in the U.S.,
These events are a great opportunity for retailers to boost sales and generate excitement for the holiday season and for people to shop all at discounted rates. For example, if you’re targeting millennials, you might want to focus on Instagram and TikTok. In 2022, Black Friday online sales totaled over $9.12 Target your ads.
While B2B is way behind B2C, the move to digital commerce is underway and accelerating. In fact, at the time of the study, only 17% of the wholesale purchase journey was attributed to sales rep interactions and, among millennials, fully 44% said they prefer no sales rep interaction at all when making buying decisions. trillion from $1.39
While B2B is way behind B2C, the move to digital commerce is underway and accelerating. In fact, at the time of the study, only 17% of the wholesale purchase journey was attributed to sales rep interactions and, among millennials, fully 44% said they prefer no sales rep interaction at all when making buying decisions. trillion from $1.39
While the sophisticated magazine could have easily been mistaken for Elle, Harper’s Bazaar, or a premium edition of Vogue, it instead belong to Net-a-Porter, the online luxury retailer. Porter has since grown to challenge its competitors and epitomize the movement of luxury retailers becoming publishers.
Ecommerce retailers are in a new boat now. Why the growth, which could actually outpace B2C ecommerce? Much of it has to do with a changing B2B buyer (millennials now account for 73 percent of the B2B buyer group ). I also love what GE is doing with GE Reports and Red Bull is everyone’s favorite example in B2C.
Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales.
Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. However, even B2C companies can get value from LinkedIn depending on your target audience. Pinterest added several features to make it easier for online retailers to showcase their products.
Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Retail & FMCG. By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Advertising. Customer experience. Workplace impact.
Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Meanwhile, a keyword like “best SaaS for retail e-commerce” shows that the searcher is further along in the buyer’s journey and closer to making a purchase. Social Insider 5.
Even with setbacks, Facebook rules the social commerce domain and gives retailers access to its massive audience base. 96% of B2C marketers and 91% of B2B marketers use Facebook. An online survey conducted in May 2022 revealed that 96% of Gen Z users have a YouTube account, while 87% of millennials are registered on the video platform.
With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content