Remove B2C Remove Millennials Remove Retail
article thumbnail

50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 116
article thumbnail

Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

Retail media networks (RMNs) are a big part of that something. 94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. Change is the only thing you can rely on in digital marketing.

Gen Z 99
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Content Marketing Institute ). Optinmonster).

article thumbnail

How genAI can fill the trust gap for brands

Martech

Millennials are nearly as receptive — 33% agree; 35% are neutral. We encourage retailers [when they’re using an AI agent] to clearly call out that this is AI and how to pull the ‘rip cord’ if [customers] need to go and talk to a real person,” said Michael Affronti, SVP & GM, Commerce Cloud at Salesforce.

Gen Z 112
article thumbnail

The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn

Hootsuite

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. EST. B2C brands. B2C brands. 80% of Twitter users are affluent millennials. Monday to Wednesday).

B2C 112
article thumbnail

New Gartner report challenges conventional wisdom on holiday marketing

Martech

Just over one-third of consumers have reported cutting back their discretionary spending so far this year, which could result in retailers’ performance suffering in many categories leading up to the holiday season,” Gartner’s 2023 Holiday Marketing Guide for Retail says.

Gen Z 118