Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. Content Marketing Institute ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

MARCH 9, 2020

While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. LinkedIn user statistics. LinkedIn has 675 million monthly users . To put that number in context, Instagram currently has 1 billion users , and Facebook has 2.5

User-Generated 145

User-Generated Thought Leadership Education Marketers 145

Welcome Software

JANUARY 27, 2025

Modern B2C e-commerce search fuels seamless online buying experiences by eliminating zero-result searches and processing natural language. Optimizely’s PIM even allows for AI-generated product descriptions. Identify what users are searching for but not finding.

eCommerce 52

eCommerce Manufacturing Millennials B2C 52

Litmus

JUNE 23, 2022

Regardless of generation, consumers don’t like when social media sites, search engines, and mobile apps collect personal, online, and mobile location data, allowing access to marketers who use it for targeted advertising campaigns. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

B2C 67

B2C Gen Z Millennials eCommerce 67

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. billion active monthly users logging into YouTube. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 3. Millennials prefer YouTube over TV.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Hubspot Marketing

JUNE 29, 2022

Short-form videos lead in usage (58%), ROI, lead generation, and engagement. For example, while Instagram is the top social media platform for ROI, engagement, and lead generation for marketing videos, that doesn't necessarily mean it's right for your brand. If you're B2C, you should be on Instagram, TikTok, and Facebook.

Branding 125

Branding Millennials Video Marketing B2C 125

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Consumer Trends survey also found that over 1 in 5 Gen Zers and nearly 25% of Millennials have contacted a brand on social media for customer service in the past three months.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 129

Gen Z User-Generated Social Media Marketing Millennials 129

Hootsuite

JANUARY 7, 2020

The Instagram Explore page is made up of photos, videos, Stories—and, of course, products—tailored for each user based on “the people you follow or the posts you like,” according to Instagram. More than half of Instagram users check out the Explore page every month. Reposts from other users. Millennials did!

Millennials 145

Millennials User-Generated B2C Fashion 145

Hootsuite

DECEMBER 10, 2019

It’s a new feature that helps users better connect with people they work with in real life. Headspace users discuss mediation practices, ask questions, and lend support to one another in this private space. Try using a Facebook or Instagram ad to send users into a private conversation with your business. Automate the easy stuff.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

FEBRUARY 11, 2022

Customers want to be treated as individuals, not as users, accounts, or prospects. Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. B2C personalized marketing examples. We’ll cover: What is personalization? “To

Personalized Marketing 117

Personalized Marketing B2C Customer Journey Law 117

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. A Facebook Business Page isn’t a user account like your personal page. of Facebook users access the site via mobile, and 81.8%

Gen Z 123

Gen Z User-Generated Millennials B2C 123

Neil Patel

OCTOBER 12, 2020

By using artificial intelligence like voice recognition and natural language processing (NLP) to understand requests and machine learning to collect data, identify patterns, and “learn” user preferences. Remember when millennials disrupted the way we work with remote work and telecommuting?

Marketers 136

Marketers Marketing User-Generated SEO 136

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 116

Gen Z User-Generated Entertainment Millennials 116

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?) More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?). More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. The changing landscape.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama. Click To Tweet.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

MARCH 15, 2023

Here, we're going to dive into what a listicle is, how to write a high-quality article, and listicle ideas to help you generate engaging content for your readers. When we published " 34 Millennial Stats That Marketers Need to Know ," we broke up the statistics into five sections: "General Stats and Market Opportunities."

Millennials 113

Millennials CRM B2C eCommerce 113

Scoop.it!

DECEMBER 19, 2023

So, leveraging B2B holiday marketing strategies can help you: Maximize return on investment (ROI) Increase lead generation Build brand awareness Drive more sales Crafting the Perfect Time Frame for Your Campaigns The key to a successful B2B marketing strategy is the right timing. Consider the length of the holiday season. So, what will?

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketers 118

Marketing Insider Group

MARCH 4, 2020

The print catalog is now accompanied by a digital version, which includes additional immersive experiences such as an augmented reality app that allows users to see how IKEA furniture will look in their own home. B2B companies often seem stifled and stuffy in comparison to their B2C peers when it comes to content marketing.

Content Marketing 104

Content Marketing User-Generated Marketers Marketing 104

Marketing Insider Group

JULY 1, 2020

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines.

User-Generated 112

User-Generated Promotion Thought Leadership Millennials 112

Search Engine Land

JUNE 16, 2023

The average user spends most of their journey in the messy middle of the consideration stage , making it the trickiest stage to get right and often the most neglected. Tools like Semrush or Ahrefs provide valuable insight into user search behavior but make it too easy to overlook the user needs your competitors aren’t meeting.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials B2C 87

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. CMI report revealed that this was the primary challenge for 56% of B2C marketers and 60% of B2B marketers. Leverage user-generated content.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Sprout Social

OCTOBER 31, 2018

Near this place (results are confined to a 15-mile specified by the user). These mentions are prime examples to either share user-generated content or response to an unhappy customer. For B2C brands catering to the millennial and Gen Z demographics, networks like Instagram & Snapchat provide high value.

Branding 111

Branding Gen Z Food Millennials 111

Duct Tape Marketing

APRIL 13, 2017

A relevant title, a short description with website URL can be useful for lead generation. These are Newsfeed ads that feature a wide, eye-catching image to gain user’s attention. A visible call-to-action for users to immediately like your page, it’s a go-to ad technique to increase your page likes. Page Post Link.

User-Generated 73

User-Generated Transform Promotion Advertisers 73

Hootsuite

AUGUST 14, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. A ChatGPT prompt is a phrase or instruction you give the ChatGPT AI model to generate a response. The best prompts for ChatGPT might read: “Generate a list of potential career paths for a history student.

Product 98

Product Real Estate User-Generated Fashion 98

Neil Patel

NOVEMBER 30, 2020

Offering call support alone to a Millennial or Gen Z audience will probably create some unhappy customers since both of these groups prefer live chat and social media. Marketing automation software (MAS): MAS systems concentrate on marketing efforts, communicating information about products and services, and generating leads.

Customer 103

Customer CRM Gen Z Price 103

Marketing Insider Group

MAY 11, 2020

More chances for your brand to get in front of the right eyes: 47 percent of internet users read blogs daily. Now it’s time to get a plan of action ready, defining the essentials like keywords, topic generation, social media usage, promotions related to big moments for your brand or industry (i.e., Source: Aberdeen).

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93

Sachs Marketing Group

JULY 11, 2023

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. It can show you where your traffic is coming from, what content is most popular, and how users are interacting with your site.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Rock Content

MARCH 4, 2020

How B2B and B2C companies can use Digital Marketing strategies. And the technology turned simple phones, designed to make calls, in true computers with all the access the user needs to connect with other people. Smartphones are incredibly popular, especially among Millennials and Generation Z. What is Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Duct Tape Marketing

FEBRUARY 6, 2024

Shama addresses the complexities of privacy concerns, artificial intelligence, and generational shifts in attitudes towards data sharing, providing valuable perspectives on navigating this evolving landscape. John (05:10): You millennials are old farts. John (06:35): Well, in fact, you mentioned generational.

SEO 90

SEO Transform Gen Z PR 90

Power Digital Marketing

DECEMBER 1, 2022

billion monthly average users across the globe—more than twice TikTok’s (no-less-shabby) 1 billion. YouTube’s enormous audience spans generations. On a daily basis, this is who makes up YouTube’s users: 3. 4 Specifically: 62% of TikTok users are between the ages of 10 and 29 years old. 81% – 18 to 25 years.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Contently B2C

AUGUST 8, 2016

In addition to tapping an already established and loyal following, in influencer marketing is particularly effective at reaching millennials. Of the most widely used mobile streaming applications, Snapchat might have the potential to generate the most positive feelings about a brand. Snapchat and mobile streaming video.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. Just 4% expect it to decline.

Advertising 52

Advertising Advertisers Retail Shoppers 52