Remove B2C Remove Millennials Remove Video Marketing
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Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.”

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How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia's CEO

Hubspot Marketing

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Jeffbullas ).

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Spiralytics) 82% of marketers plan to maintain or increase their podcast investments. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. seconds over the past two decades.

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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

That can be a promotional video, a short clip, an interesting script for your services, latest offers and discounts. You pay only if a user sees two seconds of playback in the timeline, unmutes the video or clicks to watch in full screen. It’s just the beginning, and it can very well turn into your next B2B or B2C conversion.

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Ultimate Guide to Social Media Marketing

Sprout Social

Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. How Social Media Marketers Use Facebook The way businesses use Facebook has changed over the years as new features have been released. Aside from sharing articles, Facebook is great for lead generation through ads and video marketing.

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TikTok vs YouTube: Which is Better for Your Business?

Power Digital Marketing

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . YouTube is inundated with 720,000 hours of video uploaded to the site every day. Ultimately, some brands might decide to use both. Consider the target audience’s demographics.

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