Search Engine Land

JUNE 16, 2023

In a market where 50% of Gen-Zers and 40% of millennials say they’re more likely to purchase from companies who take a stance on social issues like racial justice, LGBTQ+ rights, gender inequality, and climate change. Quarterly: Add a whitepaper, case study, research paper, or ebook to your website.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. More than knowing the latest trends, we must continually assess: Where this target audience is.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials B2C 87

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. CMI report revealed that this was the primary challenge for 56% of B2C marketers and 60% of B2B marketers. In fact, the.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Sachs Marketing Group

JULY 11, 2023

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. Remember, the key to effective marketing is knowing your customer.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Scoop.it!

MARCH 17, 2022

Read more about B2C content strategies here. You can then use relevant quotes in an article, Facebook ad, or white paper. The campaign helped a social cause but also created a socially responsible image for the brand, and 75% of millennials want to associate with such brands. Here are some examples: Share a Coke.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book. If you can’t reply to comments and messages swiftly, you don’t have time for it. Social Insider 5.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. In 2025, B2B marketing teams should be prioritizing short-form storytelling by crafting snackable, high-impact visuals that entice viewers to explore more long-form resources like webinars or whitepapers.

Gen Z 111

Gen Z Whitepaper Social Media Marketing Millennials 111

Backlinko

MAY 14, 2024

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. For example: If you target Gen Z or millennials, meet them where they spend their time. For example: If you target Gen Z or millennials, meet them where they spend their time. Like white papers and case studies.

PR 113

PR Customer loyalty User-Generated SEO 113

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. of TikTok’s US user base are Millennials. of people over the age of 18 in the U.S.

Gen Z 101

Gen Z Law B2C Entertainment 101