Welcome Software

FEBRUARY 5, 2025

Their value lies in ensuring the right products reach the right place at the right time, fostering customer retention, and building strong relationships, which ultimately drive profitability. However, the question becomes: How do you consistently deliver high-quality outputs from non-deterministic AI models?

Non-Profit 69

Non-Profit Manufacturing CRM B2C 69

Hubspot Marketing

AUGUST 15, 2018

This general data about optimal post timing is a great starting point for growing an engaged Instagram audience, but if you want to get more granular, here are the best times to post on Instagram if your organization is in the technology, B2C, education, healthcare, and non-profit industries, according to Sprout Social’s research.

Non-Profit 145

Non-Profit B2C Energy Education 145

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) Also, most non-profits and charities are frequently audited by outside watchdogs to ensure integrity and transparency.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Orbit Media Studios

MAY 24, 2023

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. Taylor later obtained an MBA to gain a stronger business foundation to effectively manage marketing campaigns for non-profits.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Marketing Insider Group

SEPTEMBER 8, 2020

The non-profit watchdog group, The Project on Government Oversight (POGO), needed to grow awareness, as well as its subscriber list. Educational email drip campaigns are excellent choices for B2B and non-profit organizations. Here’s the takeaway: It pays to research your subscribers. I know I would be.

Non-Profit 143

Non-Profit B2C Fashion Marketing 143

Adobe Experience Cloud Blog

JANUARY 3, 2014

Instead, they build relationships with companies and products in a non-linear, difficult to predict way – they conduct independent research, they talk to a friend, they do more research, they see an advertisement online, they research on Facebook, they change their minds entirely, and then – seemingly at random – they buy.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Hootsuite

APRIL 29, 2020

EST. For B2C brands, post Monday to Wednesday, 12 p.m. EST. For B2C brands, post Monday to Wednesday, 12 p.m. EST. For B2C brands, post Monday or Wednesday, 7:45 a.m., Non-profit: Tuesday, 10 a.m. Non-retail E-commerce: Thursday, 4 p.m. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. 10:45 a.m.,

Non-Profit 145

Non-Profit B2C Entertainment Retail 145

Hubspot Marketing

FEBRUARY 25, 2025

Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. Start by defining your buyer persona.

Transform 86

Transform Marketing Marketers Gen Z 86

Marketing Insider Group

JUNE 12, 2015

Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Not only does marketing matter, but you probably know that in today’s digital world, effective online marketing techniques are essential to driving business and increasing profits.

Non-Profit 108

Non-Profit CMO Affiliate Marketing B2C 108

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together. March of Dimes.

Non-Profit 143

Non-Profit Health B2C Branding 143

Neil Patel

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . Furthermore, we take this information and use it to create strategic, high-profit campaigns that meet your audience where they are. . Stryde — Best for B2C and eCommerce businesses. Paid advertising offers a 200% ROI.

Non-Profit 144

Non-Profit eCommerce B2C Advertising 144

Adobe Experience Cloud Blog

JANUARY 3, 2014

Instead, they build relationships with companies and products in a non-linear, difficult to predict way – they conduct independent research, they talk to a friend, they do more research, they see an advertisement online, they research on Facebook, they change their minds entirely, and then – seemingly at random – they buy.

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Hubspot Marketing

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Conferences are valuable for both B2B and B2C brands. Did your attendees share content that engaged non-attendees? potential customers. Trade Shows and Expositions.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Marketing Insider Group

SEPTEMBER 19, 2023

B2B and B2C businesses need to post at least 11 blogs monthly for significant traffic increases, highlighting the demand for consistent content. According to our research, B2B and B2C businesses need to post at least 11 blogs per month to see a significant increase in traffic. But sometimes, we find ourselves stretched too thin.

Content Marketing 128

Content Marketing Non-Profit B2C Marketing 128

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. The sales cycle is much longer and harder to measure compared to B2C. What is B2B SEO?

SEO 104

SEO Non-Profit B2C CRM 104

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? A non-profit organization in Pittsburgh named 412 Food Rescue needed to recruit more volunteers to deliver food from retailers to people experiencing food insecurity. How should B2C marketers use GA4? When should we measure micro conversions? Where do we need to customize our reports?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Sprout Social

APRIL 15, 2020

Sprout rounded up examples and lessons from brands in the B2B, B2C, non-profit and higher education spaces that are doing this particularly well. Some brands, however, have adjusted and adapted, easing feelings of panic with thoughtful social content and business strategies.

Non-Profit 145

Non-Profit Retail Promotion Finance 145

Search Engine Land

MAY 28, 2024

Thus, your potential ROI and profit margins decreases over the long term, too. It’s just that low-priced, transactional sales or impulse buys are easy to generate “click + convert” B2C sales. In order to make a profit and get “paid back” 6-12 months later (assuming the customer sticks that long, too). This ain’t new, either.

SEO 91

SEO Non-Profit Customer Acquisition Law 91

Litmus

SEPTEMBER 14, 2022

Email newsletters are a highly popular tactic used by B2B and B2C marketers across verticals, including news outlets, non-profits, agencies, independent thought leaders, and more. B2C newsletter examples. B2C Newsletter Examples. As popular as they are, they’re tough to do right. B2B newsletter examples.

Gen Z 89

Gen Z B2C Non-Profit eCommerce 89

Martech

OCTOBER 14, 2022

CMOs are responsible for creating and managing a profitable growth strategy. PayScale points out that CMOs today earn $89,000 to $273,000 per year, a not inconsequential amount for startups and SMBs that need to maximize profitability to focus on growth and agility. Are your brand’s storyteller. Growth driver. The average is $175,000.

CMO 121

CMO Non-Profit Transform Advertising 121

Adobe Experience Cloud Blog

MARCH 5, 2021

The Mastermind: recognizing a company that has delivered a unified commerce experience across B2B and B2C channels, spanning online and physical stores, multiple warehouses, drop shippers, marketplaces, partners, or vendors to enable customers to buy and fulfill anytime, anywhere. Westpac reinvented their approach to personalization.

Transform 115

Transform Thought Leadership Customer Journey B2C 115

Marketing Insider Group

JANUARY 10, 2022

I haven’t traveled overseas in a few years, so I only included one non-US event this year. The MarTech Conference gives you the opportunity to discover dozens of timesaving, profit-boosting tools and technologies while exploring the tactics and strategies you need to effectively leverage them. Registration is free!

Non-Profit 141

Non-Profit Marketing Marketers SEO 141

The Marketing Journal

MARCH 13, 2025

For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Introduced by E. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage.

Price 91

Price Promotion Non-Profit Place 91

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base?

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Martech

AUGUST 9, 2023

Dig deeper: How a non-profit farmers market is leveraging AI Get MarTech! Over half (58%) of SMBs in the study said they expect to save over $1,000 on their AI investment in the next year; 28% said $5,000 or more; and 5% expect to save upwards of $25,000. In your inbox. Business email address Subscribe Processing.

Non-Profit 98

Non-Profit CRM Marketing Marketers 98

Orbit Media Studios

MARCH 29, 2023

B2C Service Example: Boat Maintenance Company Our buyer wants to take good care of an inflatable boat. Photo source Non-Profit Example: Nature Museum As a cultural and conservation institution, our audience cares deeply about the environment, but it’s tricky to keep their attention and get them interested in our seasonal programs.

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Rock Content

MAY 26, 2020

As an example, US spending on search adverts, often viewed as recession-proof, is falling between 9% and 15% in H1 2020 due to business closures and Amazon’s decision to suspend shipment of all non-essential products. Offline content is declining too, due to the nature of the crisis; so are events, meetings, and large gatherings.

Non-Profit 90

Non-Profit PR B2C Promotion 90

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives? We’re all inundated with content from B2B and B2C brands. And that social segment is key. Get the template now!

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Content Marketing Institute

SEPTEMBER 27, 2018

says the profitable benefits of SMS marketing easily supersede the most common pitfalls of this unique channel. Ardath explains that your business clients are individual consumers who receive text marketing from B2C brands during off hours (think puppy food, car insurance, or local restaurant deals). intelcontent Click To Tweet.

Non-Profit 111

Non-Profit Marketing Marketers Millennials 111

Animalz blog

OCTOBER 4, 2022

A horizontal SaaS company is vertical-agnostic, offering a product that can find use in a range of different verticals—like Airtable, selling into in-house marketing teams, non-profit events teams, and even directly to consumers. There are unique challenges for horizontal SaaS companies to overcome: 1. Closest to the money.

Non-Profit 70

Non-Profit User-Generated B2C Product 70

Hubspot Marketing

JUNE 26, 2018

Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. Technically, CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing (because sometimes the two go together). Email Marketing Stats for B2C.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

Duct Tape Marketing

MAY 2, 2017

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. One of the most overlooked sources of leads for any business is the pool of non-competing businesses that serve the same target market. List of key sales, revenue, and profit projections. Believe in your online presence. Build strategic partnerships.

Non-Profit 70

Non-Profit B2C Customer loyalty Marketing 70

Hubspot Marketing

SEPTEMBER 9, 2024

And then that is where you’ll get the net — hopefully conversion that’s profitable.” That depends if you’re B2B or B2C. B2C Ads Julian’s tips for cheap consumer-facing video ads: 1. Example Here’s an example of non-aggressive landing page copy: No pressure. Tactic What exactly does quick and cheap look like?

Direct Mail 98

Direct Mail Non-Profit Marketing Marketers 98

Rock Content

AUGUST 15, 2023

Years ago, mostly government entities, non-profit organizations, and similar establishments used whitepapers to explore public opinion on policy changes and similar factors before enacting them. While B2C thrives with shorter content, B2B audiences usually accepts log-form content better.

Whitepaper 75

Whitepaper B2C Non-Profit SEO 75

Martech

APRIL 5, 2022

Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. This allows them to better allocate campaign spend to the most profitable areas.

Customer 106

Customer CMO Customer Journey Non-Profit 106

SocialPilot

JANUARY 31, 2024

Imagine the profit you can generate by combining these two different segments of businesses. With its horizon expanding in B2B, it is also well renowned in the B2C industry. Microsoft caters to both B2C and B2B SaaS industries, providing software such as Microsoft Azure and Microsoft 365. billion by 2028. billion in 2024.

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119