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8 Important Principles for B2C Content Marketing

Scoop.it!

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. Source: Grammarly Email Marketing Campaign 2. Source: Warby Parker 3.

B2C 115
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Why you don’t need a CMO… yet

Martech

All that has changed with the advent of digital tools and modern marketing methods. Today, CMO positions are more than just higher-level marketing supervisors. They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Growth driver.

CMO 122
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging. DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. Venngage) The average length of a blog post is 1,376 words.

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The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

He goes on to explain that this “shared belief dynamic” only works when every person in the company from sales and marketing to customer support understands and gets behind those beliefs fully. These companies will continue to have huge success without relying on traditional marketing techniques. Source: [link].

Customer 111
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The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

He goes on to explain that this “shared belief dynamic” only works when every person in the company from sales and marketing to customer support understands and gets behind those beliefs fully. These companies will continue to have huge success without relying on traditional marketing techniques.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? billion-dollar industry.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? billion-dollar industry.