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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

The problem with that: Smart online buyers can move from interest to desire in a heartbeat. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Interest and intent. And that’s better for everyone.