Remove B2C Remove Online Buyers Remove Whitepaper
article thumbnail

Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

The problem with that: Smart online buyers can move from interest to desire in a heartbeat. Digestible client success stories (white papers and case studies). HANDPICKED RELATED CONTENT: The Secrets of High-Performing Online Content. HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook].