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Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. Is your content marketing team doing these six things?
Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outboundmarketing, which is more traditional. Content Marketing Institute ). Content Marketing Institute. So without further ado.
There are a few major benefits of digital marketing: You can focus your efforts on only the prospects most likely to purchase your product or service. It's more cost-effective than outboundmarketing methods. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.
The different types of digital marketing include your website, content marketing, search engine optimisation, social media, pay-per-click ads, influencer marketing, videomarketing, digital PR, affiliate marketing and email marketing. Businesses themselves are your customers.
VideoMarketingVideomarketing differs from traditional TV adverts in that it covers a broader range of topics and is more adaptable. TV ads must be broad to appeal to a wide audience, whereas videomarketing can be tailored to specific questions, products and audiences. Overwhelmed by Marketing Tasks?
Pitchlane PitchLane is a videomarketing platform that provides resources and tools to help businesses create and distribute professional-looking videos. It offers customizable video templates, access to stock footage and images, and an analytics dashboard to track video performance. Unicorn X-Ray for free.
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