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Dreamdata is a B2B go-to-market platform. Website visits, whitepaper downloads, social media interactions, webinar or meeting attendance, demos, and of course intent data from review site visits — this data doesn’t typically sit in one place within an organization.
Here’s what you’ll learn: A snapshot of today’s email marketing landscape. 3 drivers of email marketing’s evolution. Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. Who uses or works with email marketing?
“Download the whitepaper” is better than “Click here,” but only marginally so. What will they learn when they get your whitepaper? ” In B2C email, it’s easy to picture the customers we’re talking to. Would you hand someone a book and say, “Learn more?”
Top 2021 Marketing Conferences You Won’t Want to Miss. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. They’ll detail how to navigate lead gen and performancemarketing moving forward. Not your typical marketing conference.”. 100% Virtual | July 12-14.
Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. Breaking up long-form content into a series of shorter pieces (or vice versa): Using content from a 10-page whitepaper to create several shorter blog posts.
Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, whitepapers, multimedia projects, and so on.
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