Martech

JANUARY 29, 2025

Dig deeper: Unlocking customer loyalty: 5 core motivations powering personalized marketing Tailoring the customer experience for valued and volume customers Designing the customer experience effectively means considering both valued and volume customers.

Customer 107

Customer Price Customer Acquisition Customer loyalty 107

Martech

MARCH 20, 2025

This feature allows side-by-side analysis to uncover insights and market opportunities. Persado launched Dynamic Email, an AI-powered tool for automating campaign setup, content creation and email personalization. Marketers can update and optimize content without coding, as the system adapts messages based on performance data.

Retail 94

Retail User-Generated Advertisers Advertising 94

Martech

APRIL 7, 2025

Publicis expects the acquisition to strengthen its first-party data stack and enhance its ability to deliver personalized marketing services at scale while respecting privacy. Publicis will combine Lotame’s assets with its Epsilon platform and its existing 2.3 billion profiles.

Advertisers 70

Advertisers Advertising User-Generated Influencer Marketing 70

Customers.ai

NOVEMBER 14, 2023

Yes, businesses have reported success in lead generation, increased sales, and improved marketing strategies by effectively implementing website visitor identification tools. How does website visitor identification contribute to personalized marketing? Can website visitor identification be applied to both B2B and B2C businesses?

User-Generated 122

User-Generated Health B2C Analytics 122

Martech

MAY 3, 2022

Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both. Personalized marketing content. Personalized content is more important than ever.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Marketing Insider Group

SEPTEMBER 20, 2023

How Marketers Use AI: 6 Important Use Cases Personalization If you’ve worked in marketing for even a day, you know personalization is an absolute must to win new customers in every industry across B2B and B2C. The answer is yes—no doubt.

User-Generated 133

User-Generated Marketers Marketing Advertisers 133

Duct Tape Marketing

NOVEMBER 7, 2024

Edelman explores the advantages of personalization, while highlighting the ongoing challenges of overstepping boundaries—a pitfall many of us have encountered firsthand. He shares practical examples of how AI enhances customer interactions and tackles concerns about data privacy and the potential discomfort of overly personalized marketing.

Customer 77

Customer Transform Energy Health 77

Martech

MARCH 14, 2024

This type of uncertainty isn’t just a B2C problem. For example, a B2B SaaS company leveraging AI for personalized marketing should outline how customer data is encrypted, stored and processed and how they ensure compliance with data privacy laws.

Customer 126

Customer Transform Thought Leadership Law 126

Adobe Experience Cloud Blog

AUGUST 27, 2018

From your Netflix recommendations to your suggested Spotify playlists, nearly everything we interact with online has some kind of personalization attached to it. With one-to-one personalization , marketers are creating and executing highly customized programs for individual target accounts. Image by ITSMA.

Direct Mail 98

Direct Mail Thought Leadership B2C eBook 98

Hubspot Marketing

MARCH 19, 2024

11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. And, what are their plans and expectations for 2024 and beyond?

Thought Leadership 107

Thought Leadership B2C Marketers Marketing 107

Martech

APRIL 11, 2025

Think instantly creating personalized marketing materials or multi-market campaign variations from a single data source. Eliminating manual data entry ensures users’ visuals are based on the latest information. Email: Business email address Sign me up! Processing.

Transform 70

Transform User-Generated Analytics Communications 70

Neil Patel

OCTOBER 12, 2020

Personalization: Emarsys : Emarsys is an AI omnichannel platform helping you personalize your B2C marketing across the board. Dig deep into insights, personalize marketing campaigns, and take user experiences to a whole new level. You can analyze mass sets of data in seconds.

Marketers 136

Marketers Marketing User-Generated Millennials 136

Customers.ai

APRIL 21, 2023

Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently. Customers.ai

Transform 89

Transform User-Generated Marketers Marketing 89

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. .

CRM 110

CRM Key Performance Indicator Customer loyalty Transform 110

Rock Content

FEBRUARY 16, 2024

You can find various online lists of top content marketing agencies, each one offering expertise and experience that can benefit your brand. Strategic Autonomy: Buil ding a Personalized Marketing Approach Turning over your marketing to an agency may seem like a good idea that leaves you to handle other important aspects of your business.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Customers.ai

DECEMBER 4, 2024

BlueConic helps ecommerce businesses unify customer data from multiple touchpoints and use segmentation to create hyper-personalized marketing campaigns. B2B-focused, not ideal for B2C.” BlueConic Customer Segmentation Tools What makes it stand out? It’s especially good at real-time segmentation for timely customer interactions.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Hubspot Marketing

JANUARY 4, 2021

That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. We are humans, serving humans.

Market Trends 145

Market Trends Transform CMO Marketers 145

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Digital Marketing 83

Digital Marketing Social Media Marketing Marketing Mix Thought Leadership 83

Martech

SEPTEMBER 16, 2024

Targeted campaigns: MMPs enable us to segment users based on their behavior and preferences, allowing us to create personalized marketing campaigns that encourage bookings. A/B testing: We can test different app features or website layouts to see which versions lead to more bookings, helping us refine our user experience.

User-Generated 63

User-Generated Analytics Personalized Marketing Marketing Strategy 63

Duct Tape Marketing

MARCH 26, 2025

John Jantsch (20:52.999) Hehehehehe Keith Lauver (20:58.988) The idea of Ella is she can help with B2B, B2C, really across industries. Chapters: [00:09] Introducing Keith Lauver [01:52] Understanding the Practical Uses of AI [04:17] What are AI Agents? [07:45] And so John Jantsch (20:36.147) Sure. John Jantsch (20:47.251) Sure.

Transform 60

Transform Copywriting B2C Product 60

Adobe Experience Cloud Blog

JULY 9, 2018

Also, keep in mind that customer loyalty isn’t as strong in B2B as it is in B2C, so continue to remind customers of how your products or services save them time, money, and resources. Advocacy: The old adage of “word of mouth is your best marketing” is still true today.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Customers.ai

JANUARY 3, 2024

Aligning Sales and Marketing : Coordinating closely between sales and marketing teams to effectively convert personalized marketing efforts into successful sales outcomes. The main goal of contact-based marketing is more individualized marketing for stronger customer relationships and higher conversion rates.

CRM 99

CRM Direct Mail Customer Journey Marketers 99

Rock Content

APRIL 17, 2024

Trends consistently prove that customers, whether B2B or B2C, do their research online before buying. According to the Content Marketing Institute , the top three content types that B2B markets utilize are social media (95%), blog posts or short articles (89%), and email newsletters (81%).

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Rock Content

DECEMBER 27, 2023

With just a handful of inputs such as your business model (whether it is B2B or B2C), the URL of your website, and a basic understanding of your target audience’s pain points, the AI Persona Builder will provide you with a complete persona, including age, income, profession, location, goals, challenges, motivations and pain points.

SEO 98

SEO Content Marketing Marketers Marketing 98

verse.ai

JANUARY 22, 2025

Omnichannel marketing is all about satisfying customer expectations and streamlining the experience across all channels. B2C companies know how important it is to stay connected to their audience across multiple touchpoints. Table of Contents Toggle What is omnichannel marketing? Why omnichannel marketing?

Customer Journey 59

Customer Journey B2C Marketers Marketing 59

Digital Marketer

DECEMBER 19, 2022

This includes the second-hand goods market and resellers operating through auction sites like eBay. Mobile Ecommerce & Mobile Marketing. Mobile apps and mobile browsing are other areas where digital marketing has had to adapt. Image sourced from Digital Skill Blog. Businesses that sell directly to other businesses.

Transform 82

Transform eCommerce Retail Entertainment 82

Set Up

SEPTEMBER 19, 2023

Marketing strategies were focused on cultivating relationships in person, event marketing, printed material, direct mail, and cold calling/emailing. The primary focus was shaking hands and meeting in person. Marketing was done by small teams and was driven by lots of guesswork and shots in the dark.

Transform 59

Transform B2C Food Direct Mail 59

Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024.

Influencer Marketing 98

Influencer Marketing Marketers Marketing SEO 98

Martech

MARCH 16, 2023

We know the future of personalized marketing starts with a detailed understanding of individual and household identity and we are confident that TruAudience delivers that intelligence,” said Matt Spiegel, executive vice president and head of the media and entertainment business at TransUnion, in a release.

Entertainment 98

Entertainment CRM Marketers Marketing 98

Use Insider

DECEMBER 12, 2024

Acoustic is a platform that offers email and mobile marketing tools for B2C brands. The CDP uses this unified data to create 360-degree customer views that give you everything you need to create personalized marketing campaigns. Despite its versatility, Acoustic has some shortcomings.

Customer 52

Customer Customer Journey eCommerce User-Generated 52

Martech

JUNE 23, 2022

Xanterra needed to combine their customer data and profiles into one single identity to better personalize marketing messaging and identify opportunities for cross-selling and up-selling to their vast customer base (Xanterra’s 8000 staff members service over 20 million guests each year.).

Transform 104

Transform Customer Branding Food 104

Use Insider

JANUARY 2, 2023

As a B2C messaging channel , WhatsApp Business API shifts away from conventional promotional messages, focusing instead on delivering real-time, relevant, high-value communication. It has strict rules against huge marketing campaigns and promotions. Step 3: Select your use case Define your specific use case for WhatsApp Business API.

Communications 52

Communications CRM Retail Shipping 52

Martech

MAY 16, 2022

“We can scale a lot more with email marketing and with online sales, she said. Where once our new customers were coming from those in-person markets, we’ve now transitioned to online customer acquisition.” . We’ve also transitioned our acquisition model to using more paid advertising and online advertising.

Transform 101

Transform CRM Email Marketing Retail 101

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina.

Transform 98

Transform Health Place Personalized Marketing 98

Adobe Experience Cloud Blog

OCTOBER 28, 2015

Be careful what you wish for… I don’t think a blog on what online dating has taught me about personalized marketing was what he had in mind, but here we are. So, here it is—4 things that online dating has taught me about personalized marketing : 1. Happy marketing! Your Channel Affects Your Plan of Attack.

Personalized Marketing 134

Personalized Marketing Thought Leadership B2C Marketers 134

Animalz blog

MARCH 27, 2025

” Stewart Hillhouse of storyarb predicted the future content team will include a “personality marketer” who gets “the source material” alongside the “AI content operator” who “manages the plumbing” and the “campaign director” who “thinks quarterly and curates insights.”

SEO 57

SEO Content Marketing Transform B2C 57

Martech

MARCH 12, 2025

.” Looking ahead, a key goal of synthetic audience testing is nailing down microsegmentation, which aligns with the broader trend of hyper-personalized marketing. Interestingly, synthetic audiences could be used to understand when personalized marketing gets too hyper by gauging what consumers might perceive as “creepy.”

Marketers 75

Marketers Marketing User-Generated Personalized Marketing 75