Martech

MARCH 28, 2022

Beauty (74%) and pharmaceutical (73%) were close behind. Among B2C sectors, financial services (60%) and consumer electronics (53%) got the most desktop traffic. Financial services lead all sectors with 92% of traffic coming from unpaid, while pharmaceuticals had the most coming from paid sources at 44%.

Pharmaceutical 98

Pharmaceutical B2C Customer loyalty User-Generated 98

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. An email newsletter works equally well for B2C companies as well as B2B businesses. That’s a lot of leads to leave on the table if you’re not blogging.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry. Salesforce, Atlassian and HubSpot are examples of horizontal software companies.

Pharmaceutical 129

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 129

Martech

OCTOBER 23, 2023

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. LinkedIn: Tim Crawford (5.9K followers) X/Twitter: @tcrawford (20.6K

Transform 121

Transform Pharmaceutical B2C Event Marketing 121

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. Clora is a staffing platform for those in the pharmaceutical, biotechnology, and medical device industries. What Is the Difference Between B2B and B2C Niche Marketplaces? B2B niche marketplaces work between businesses, while B2C works between businesses and consumers.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Martech

OCTOBER 11, 2023

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.)

Pharmaceutical 131

Pharmaceutical Thought Leadership B2C Social Media Marketing 131

Martech

MARCH 1, 2024

But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model. Thus, retention is gaining traction again as a strategic B2B marketing priority.

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketing 129