Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. The pricing is tailored to how vertical customers gain value, and these companies are prominent at industry-specific trade shows and media. Adjust your product as needed without overhauling your entire roadmap.

Pharmaceutical 129

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 129

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. Bulk Pricing. Listing your products, services, and equipment on B2B niche marketplaces allows you and your customers to benefit from bulk pricing. Clora is a staffing platform for those in the pharmaceutical, biotechnology, and medical device industries.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Martech

MARCH 1, 2024

But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. A need to avoid price wars. Thus, retention is gaining traction again as a strategic B2B marketing priority.

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketers 129

Backlinko

JUNE 4, 2024

billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3 billion Over-the-Counter Pharmaceuticals $59.65 billion Over-the-Counter Pharmaceuticals $59.65 billion Fashion $673.6

eCommerce 101

eCommerce Gen Z Shipping Retail 101