Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. Dig deeper: SaaS buyers: The process is frustrating How to adapt your horizontal software for vertical markets Horizontal products can succeed in a vertical-focused market by genuinely becoming intensely vertical.

Pharmaceutical 136

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 136

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. Being part of a niche marketplace puts you in front of people who already know and want your products, cutting down your sales cycle and improving revenue streams.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. An email newsletter works equally well for B2C companies as well as B2B businesses. That’s a lot of leads to leave on the table if you’re not blogging.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Martech

OCTOBER 11, 2023

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc., aimed at buyers and prospects.

Pharmaceutical 137

Pharmaceutical Thought Leadership B2C Social Media Marketing 137

Martech

MARCH 1, 2024

But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed.

Gen Z 136

Gen Z Pharmaceutical Customer Acquisition Marketing 136

Contently B2C

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. Disinformation involves deliberately sharing something inaccurate or deceptive to sway opinion, create confusion, or sell a product or service under false pretenses. But misinformation at this scale isn’t new.

Health 122

Health Pharmaceutical Marketers Marketing 122

Search Engine Land

MARCH 29, 2023

This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. Rather, we need to shift our mindset to creating content that will be engaging and interactive, such as: Free trials : The Reddit community is all about learning about new products or brands, so let them try you for free!

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials User-Generated 87