Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. Dig deeper: SaaS buyers: The process is frustrating How to adapt your horizontal software for vertical markets Horizontal products can succeed in a vertical-focused market by genuinely becoming intensely vertical.

Pharmaceutical 129

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 129

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. Being part of a niche marketplace puts you in front of people who already know and want your products, cutting down your sales cycle and improving revenue streams.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. An email newsletter works equally well for B2C companies as well as B2B businesses. That’s a lot of leads to leave on the table if you’re not blogging.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Martech

OCTOBER 11, 2023

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc., aimed at buyers and prospects.

Pharmaceutical 131

Pharmaceutical Thought Leadership B2C Social Media Marketing 131

Martech

MARCH 1, 2024

But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed.

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketers 129

Contently B2C

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. Disinformation involves deliberately sharing something inaccurate or deceptive to sway opinion, create confusion, or sell a product or service under false pretenses. But misinformation at this scale isn’t new.

Health 122

Health Pharmaceutical Marketers Marketing 122

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Pet products 35.7% Beauty products 43.1% Pet products 35.7%

eCommerce 101

eCommerce Gen Z Shipping Retail 101