Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. Pick one vertical Choose a category you are committed to dominating, where you have a cohort of existing customers, case studies, strong logos and a good product-market fit.

Pharmaceutical 114

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 114

Martech

MARCH 1, 2024

At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. Thus, retention is gaining traction again as a strategic B2B marketing priority. Buyers may place orders on their phones but still buy for their companies.

Gen Z 112

Gen Z Pharmaceutical Customer Acquisition Marketers 112

Lusha

AUGUST 17, 2021

Improving Sales Processes for B2B and B2C. When it comes to both B2B and B2C sales processes , data enrichment should be at the heart of your sales prospecting strategy. B2B and B2C Outbound Sales: Both B2B and B2C are seeing a trend of moving from inbound into a mixed outbound sales and inbound role.

Customer 52

Customer B2C CRM Pharmaceutical 52