B2C Pharmaceutical User-Generated 
Martech
MARCH 28, 2022
It also found that returning users made up 92% of traffic coming from apps. The report, 2022 Digital Experience Benchmark, analyzed over one hundred data points from 46 billion user sessions across 3,870 global websites. Beauty (74%) and pharmaceutical (73%) were close behind. Unsurprisingly, B2B was the desktop leader at 78%.
Marketing Insider Group
APRIL 20, 2020
B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods.
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Neil Patel
SEPTEMBER 8, 2021
E-commerce is the future, but it isn’t just for B2C. Because of this, studies from Google have found B2B buyers are increasingly of that generation. Many niche marketplaces offer additional features such as lead generation tools you can use to help boost sales conversions, ultimately increasing revenue for your business.
Search Engine Land
MARCH 29, 2023
This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread.
Contently B2C
JUNE 30, 2016
” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. ” The pharmaceutical executive, who preferred to go unnamed, is hardly alone in his concern. “How do I talk to Gen Z?”
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