Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 131

eCommerce Direct Mail B2C Marketing 131

Martech

SEPTEMBER 12, 2024

“This is the place where sales and marketing teams are falling in love again. Although these announcements shine a light on Oracle’s support for B2B marketing teams, Pinkerton didn’t want to overlook B2C. “We still have a B2C business that we’re committed to.

Transform 110

Transform B2C Manufacturing Finance 110

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) The post 9 Places to Source Authoritative Stats for Your Content Marketing appeared first on Marketing Insider Group.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 92

B2C Social Media Marketing User-Generated Entertainment 92

Scoop.it!

MARCH 14, 2023

No wonder 86% of B2C marketers believe content marketing is a key strategy. In this article, we’ll discuss these principles and share eight tried-and-true tips you can implement in your B2C content marketing strategy. But, most of all, the role of B2C content is to inform and educate potential customers. Source: Warby Parker 3.

B2C 115

B2C Content Marketing Marketing Marketers 115

Litmus

AUGUST 14, 2024

Rarely would a single email drive a strong ROI in isolation (yes, even in B2C!). The same is true in B2C. In either case, when the intent isn’t quite there yet, does email put you in a better position to stay top of mind, build trust , plant seeds, and be the first place they go when that prospect is suddenly looking?

B2C 99

B2C Finance Fashion Customer Journey 99

Martech

NOVEMBER 8, 2024

Off the beaten path: Uncommon platforms for B2Bs With a solid media plan in place, you’re in a great position to try something new, including some of the less mainstream platforms. Clear goals and objectives. Multichannel strategy. Budget allocation. Performance measurement and analysis.

Gen Z 120

Gen Z CRM Millennials B2C 120

Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions.

Transform 108

Transform User-Generated B2C Management 108

Hubspot Marketing

FEBRUARY 10, 2025

How is it different from B2C influencer marketing? So, of course, thats where the most significant differences between B2B influencer marketing and B2C lie. B2C influencer marketing, on the other hand, is more light-hearted and casual. In marketing, everything is guided by your audience. What you do, say, etc.,

Influencer Marketing 108

Influencer Marketing Branding B2C Marketing 108

Marketing Insider Group

OCTOBER 1, 2024

The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful. Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content in their vernacular and in a timely manner is common to both B2B and B2C.

CMO 80

CMO B2C Marketing Marketers 80

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. The platform is a prime place to connect with B2B customers as they research your company, plus your achievements and accomplishments. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy 123

Marketing Strategy Content Marketing Thought Leadership Marketing 123

Buffer Marketing

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.    If that resonates, you’ve come to the right place. 

Branding 123

Branding B2C Management Product 123

Hubspot Marketing

OCTOBER 18, 2024

For B2C events, consider location or interests when targeting your demographics for digital ads. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. A dedicated budget and financial management software can help you track your budget plan, expenses, and receipts all in one place.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Martech

JULY 19, 2024

That’s where the B2C aspect of things comes in and how we create experiences for those people to achieve financial security. “There are places where we are ingesting data [into Data Cloud], but one the value propositions we saw with Data Cloud was that there was zero-copy data integration capabilities.

B2C 105

B2C Customer Management Place 105

Hubspot Marketing

NOVEMBER 1, 2022

That’s a great place to get inspiration from. #fastface makeup system ??. easymakeup. vegancosmetics. original sound - Makayla. Think about the challenges your audience faces on a day-to-day. You can also get inspired by your competitors and the content they’re creating. Know when to bow out. Every day, there’s a new TikTok trend.

B2C 129

B2C Gen Z Marketing Marketers 129

Hootsuite

NOVEMBER 21, 2024

But just because unhinged virality works for the Duolingos of the world (fun, personality-driven B2C brands) doesn’t make it a realistic strategy for every brand. Timing When it comes to sweeping the internet, it’s all about being at the right place at the right time. For certain industries, viral moments are few and far between.

Transform 118

Transform Marketing Marketers Traditional Marketing 118

Calvyn Lee Blog

FEBRUARY 6, 2024

Spammers / Mass B2C Emailers These new regulations directly target careless mass emailing. B2B Cold Emailers Reaching out to highly targeted, receptive audiences, B2B cold emailers will be less exposed than mass emailers. However, maintaining deliverability will require meticulous list vetting and excellent sender reputations.

Email Marketing 246

Email Marketing B2C Marketing Marketers 246

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. The client’s prior agency had some remarketing campaigns in place, but the targeting was narrow. Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.

B2C 92

B2C Retail Customer Journey Advertising 92

Martech

MARCH 24, 2025

Ad inventory optimization : AI is helping publishers predict demand, improve pricing, and place ads efficiently. Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies The future of AI: strategy over automation AI adoption in media is no longer a question of if but when.

Transform 71

Transform B2C Price Advertising 71

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 85

Gen Z Branding Retail Education 85

Marketing Insider Group

APRIL 10, 2023

And how have those sources changed over time time and between B2B and B2C sectors. Top Traffic Sources for B2B vs. B2C Next, we looked at how traffic sources compare across B2B and B2C. Direct traffic came in a clear second place, at an average of 32% across all industries. We have to consider conversions.

B2C 144

B2C Real Estate Food Finance 144

Marketing Insider Group

SEPTEMBER 24, 2024

B2C companies have been forced to figure this out in the last couple of years, and now, many B2B companies are catching up. The Sociology of Social Great marketers realize that social tools have enabled collaboration, connections, and networks to transform people and their place in our socio-economic and geo-political world.

Transform 78

Transform Social Media Marketing Whitepaper Marketing 78

Welcome Software

FEBRUARY 5, 2025

Their value lies in ensuring the right products reach the right place at the right time, fostering customer retention, and building strong relationships, which ultimately drive profitability. However, b2b buyers now have “b2c” expectations when it comes to service. Optimizely believes not.

Non-Profit 69

Non-Profit Manufacturing CRM B2C 69

Neil Patel

NOVEMBER 19, 2021

Using the example above, you might change the wording “Get the guide,” or you might place the button at the bottom of the blog post rather than midway through the article. Hosting training webinars works in both the B2B and B2C space, depending on who your target market is. a CTA button) to identify which version works best.

B2C 141

B2C User-Generated Energy Promotion 141

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 145

Branding B2C Real Estate User-Generated 145

Search Engine Land

SEPTEMBER 16, 2024

Places to start include examining your ads, website experience or conversion process. Examine your ad copy and look for opportunities to improve its relevancy to customers (Google’s Ad Strength metric is a good place to start!). For B2C marketers, evaluate your influencer marketing strategy.

User-Generated 76

User-Generated Advertising Advertisers Law 76

Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. If you publish (or intend to publish) on social media, this is the place to talk about it.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Exposure Ninja

AUGUST 12, 2024

Illustration Illustration and character design can be used in B2B website design just as much as in B2C. Easy Toggling : Place the theme switch in an easily accessible location, typically in the header or navigation menu. Performance : Optimise the switching mechanism to ensure smooth transitions without affecting page load times.

User-Generated 98

User-Generated Communications Finance B2C 98

Hubspot Marketing

JUNE 19, 2023

The majority tracked analytics for B2C websites, while the rest tracked for B2B sites. First, are you evaluating a B2B, B2C, or hybrid company? B2C companies target direct consumers. of B2C sites get between 40,001-100K unique monthly visitors, only 16.7% of B2C sites do. While 22.5% However, 16.7% 10,001-40K 24.2%

B2C 145

B2C Analytics User-Generated SEO 145

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. These purchases include cars and home improvement services.

Social Media Marketing 122

Social Media Marketing B2C Whitepaper Marketing 122

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products. But mobile selling is now coming into its own, both with B2B and B2C consumers. Make mobile marketing a priority.

Transform 174

Transform CRM B2C CMO 174

Sprout Social

JANUARY 26, 2023

Chances are at least one person you know shares your enthusiasm for that place. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. One of the best referral marketing ideas for B2C companies is to offer rewards in exchange for referrals. While walking by?

B2C 144

B2C Gen Z Shipping Marketing 144

Martech

DECEMBER 27, 2024

Here’s the lowdown: Consolidated data: The report brings together crucial metrics in one place, eliminating the need to jump between different reports. It consolidates data from multiple tools, giving you a centralized hub for analyzing key performance indicators (KPIs) and understanding how your campaigns perform across demographics.

Advertising 108

Advertising Advertisers Key Performance Indicator Branding 108

Marketing Insider Group

SEPTEMBER 20, 2021

The platform serves primarily as a place for people to connect with friends and family but still sees significant traffic to all types of commercial organizations, from small and regional businesses to the largest national and global brands. Facebook is the largest social media network with around 2.89

B2C 144

B2C Energy Thought Leadership User-Generated 144

SocialPilot

FEBRUARY 6, 2025

Almost everyone uses Google, making it the best place to collect and showcase customers’ positive experiences with your business. For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience.

Real Estate 66

Real Estate Customer Food User-Generated 66