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At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store.
Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. They avoid being placed on fake news sites trafficking conspiracy theories, but also lose placement on news sites that trafficking facts. We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B?
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