Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. The fact that 57% of the B2B leaders interviewed had no serious business strategy document to point to is, in many ways, the heart of the problem, particularly when contrasted to 98% of B2C. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

Marketing Strategy 122

Marketing Strategy B2C Finance Analytics 122

Hubspot Marketing

OCTOBER 29, 2024

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C. Where sales volume might be the goal in B2C ecommerce, order value is prioritized in B2B ecommerce sales.

eCommerce 121

eCommerce B2C Manufacturing Retail 121

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? cart abandonment, product views) to re-engage customers at critical moments in their journey.

Customer 115

Customer B2C CMO Customer Journey 115

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 115

B2C Automobile Marketing Automation Platform Retail 115

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing. It’s hard to keep up!

eCommerce 135

eCommerce Direct Mail B2C Marketing 135

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. From video necessity to content strategy and production value here are the YouTube ad questions B2B marketers ask most, answered. Let performance not assumptions guide your production choices.

Gen Z 112

Gen Z B2C Transform Millennials 112

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. It even makes it possible to introduce product teams into the mix.”

Transform 115

Transform B2C Manufacturing Finance 115

Martech

JANUARY 6, 2025

We all get busy trying to promote this product or that service. New product or service launches. At product launches, we rely on the product manager. FAQs still appear frequently on both B2C and B2B websites. Depending on their backgrounds, marketers may not be familiar with this structure. A corporate rebrand.

B2C 130

B2C Communications Marketing Marketers 130

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. True differentiation lies in showing how a product’s unique strengths translate into tangible value. B2B marketing leaders play a pivotal role in this shift.

Customer 107

Customer B2C Marketing Marketers 107

Martech

APRIL 8, 2025

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. This customer friction rears its head in five significant areas mentioned in the report.

Customer 114

Customer B2C Customer Journey Communications 114

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 86

B2C Social Media Marketing User-Generated Entertainment 86

Martech

NOVEMBER 20, 2024

For example, a single marketer can identify high-value customers and instantly deploy personalized product recommendations, driving immediate revenue without needing a dedicated data analyst. Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer.

Customer 127

Customer Transform Customer loyalty Marketing 127

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. Lead generation and sales Whether your business is B2C or B2B, LinkedIn is a powerful lead generation tool. Lets say a customer sent you a LinkedIn DM about a product or service issue.

Management 101

Management B2C User-Generated Communications 101

Chief Martec

SEPTEMBER 26, 2024

Note: 58% of the respondents were in B2B, 42% in B2C.) Theory #1 : the industry is consolidating and people are switching off of the also-ran products in a category to go with one of the top 3-5 leaders. Theory #3 : people are switching to brand new challenger products in the category. 22% replaced their CRM.

B2C 118

B2C Marketing Automation Platform CRM Product 118

Litmus

AUGUST 14, 2024

Your content and product teams will want to see what’s driving engagement and more importantly, conversions. Rarely would a single email drive a strong ROI in isolation (yes, even in B2C!). Products, advice, insights, fashion ideas, gossip. The same is true in B2C. Yes, sometimes, if carefully and at very low volumes.

B2C 99

B2C Finance Fashion Customer Journey 99

Martech

DECEMBER 12, 2024

Dig deeper: AI readiness checklist: 7 key steps to a successful integration AI in action: Case study of Revmatics In the near future, well see AI-driven products in familiar categories offering better performance through advanced algorithms and data processing. Its first product, Revmatics CRO, aims to boost ROI on media spending.

Transform 112

Transform User-Generated B2C Management 112

Martech

FEBRUARY 26, 2025

In a crowded market, it’s no longer enough to push out product features or ROI claims. If buyers can’t afford your product now, they’ll remember who helped them when they can in the future. They’re more cautious, less engaged and increasingly selective about where they spend their time and money.

Whitepaper 114

Whitepaper Thought Leadership B2C Energy 114

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Easy, straightforward omnichannel experiences are becoming an increasingly vital part of selling your product to appease these new buyers.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Martech

MARCH 17, 2025

47% use it for product recommendations. 35% for finding unique products. Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies Engaged traffic is good, but conversions are better Adobe found that traffic from generative AI sources is 9% less likely to convert than traffic from other sources.

Retail 92

Retail B2C User-Generated Food 92

Chief Martec

MAY 2, 2025

Although we saw a significant difference between B2B vs. B2C companies, with 54% of B2B reporting easy integration compared to only 15.4% We note that this is an inversion of a prior stereotype of B2C companies being more advanced in martech than their B2B peers.) Overall, 42.7% So what are marketers doing with these integrations?

B2C 78

B2C Fashion CRM Marketing 78

Martech

NOVEMBER 27, 2024

The dot-com bust gave us Amazon, eBay, Coupon.com and new ways to buy traditional products more efficiently. AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. The AI bubble will follow suit.

Transform 124

Transform B2C CMO New Technology 124

Hubspot Marketing

NOVEMBER 26, 2024

Want to sell your product? This product walks into a room… What does it look like and sound like? Zaremba does this for all his marketing campaigns, and it's sound advice: Get to know the ins and outs of your product, and what story people will tell themselves when they buy it. And it makes me think I should really get a hobby.

Fashion 108

Fashion B2C Marketing Marketers 108

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. Some of the most popular forms of B2B influencer marketing are: Contests/Giveaways: Influencer gives away one of your products on their platform.

Influencer Marketing 103

Influencer Marketing Branding B2C Marketing 103

Martech

APRIL 28, 2025

Stanford’s 2025 AI Index Report confirms that AI adoption boosts productivity while helping narrow skill gaps. It is crucial as leaders navigate profitability alongside new, fluctuating tariffs. It’s a business model reimagining what creates value and wouldn’t be possible in either space alone.

Transform 113

Transform Gen Z Manufacturing Millennials 113

Buffer Marketing

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  Note the excellent hook: Day 5 Share your top productivity hack for managing your time effectively.

Branding 124

Branding B2C Management Product 124

Martech

MAY 7, 2025

Amid the extremes, one category quietly surged: Product Management. Product Management is the backbone of a growing shift where brands dont just buy martech they build it. AI goes from a productivity layer into a process engine. Tools like Jira and Aha! Curve 3 AI Workflows (69.8%) Automation kicks in. MAPs surged to 26.1%

B2C 75

B2C CRM Marketing Automation Platform Management 75

Marketing Insider Group

OCTOBER 1, 2024

The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful. Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content in their vernacular and in a timely manner is common to both B2B and B2C.

CMO 79

CMO B2C Marketing Marketers 79

Martech

NOVEMBER 21, 2024

The first thing to know is that the Institute is product-agnostic. “Product, sales. That’s a view enthusiastically advanced by Jeff Wartgow, VP product management, Oracle CX service. But 70% of the interactions a customer will have, whether it be B2C or B2B, will be with the service department.

Management 144

Management Customer Transform Thought Leadership 144

Martech

APRIL 2, 2025

Addressing these pain points effectively strengthens your connection with your audience and helps differentiate your products or services from competitors. At a basic level, a quick Google search can reveal businesses targeting the same search terms, products, or services as you. Email: Business email address Sign me up! Processing.

CRM 114

CRM Thought Leadership Finance Shipping 114

Martech

SEPTEMBER 11, 2024

Product management is in charge of anticipating and meeting customer’s emerging needs. While many collect customer input, someone should filter, organize and prioritize it to turn feedback into actionable insights for testing, messaging and product improvement. customer persona, product feature, sentiment).

Customer 111

Customer Customer Journey B2C Management 111

Martech

DECEMBER 3, 2024

“A few years ago it was pretty much just B2C and it was pretty random — like someone who got kicked off “The Bachelor” doing unboxing videos. We really need sales adoption so that the product remains super-sticky.” You were going where the followers go.” ” B2B is different.

Marketing 120

Marketing Marketers Advertising Advertisers 120

The CMO Survey

APRIL 24, 2024

Marketing leaders report that sales productivity has improved by an average of 5.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%).

New Technology 289

New Technology CMO B2C Marketing 289

Martech

FEBRUARY 7, 2025

I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management. I’ve been part of marketing, IT and product organizations and have reported to career marketers, MOps specialists, a former programmer and a former enterprise architect.

Non-Profit 106

Non-Profit B2C Education Promotion 106

Scoop.it!

NOVEMBER 21, 2024

Your products may be great, but sales don’t seem to flow more than a trickle. Here’s how to nail your testimonial game: Ask at the right time : Reach out when your customer’s feeling good about your product – maybe right after they’ve had a win using it. Try “What problem did our product solve for you?”

Customer 110

Customer Shoppers User-Generated B2C 110

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. For many B2C retailers, this approach works well. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. Instead of organizing campaigns by region, we organized them by product categories.

B2C 92

B2C Retail Customer Journey Advertising 92

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. A strong story will always outweigh high production value. Focus on two key elements that resonate well with CTV: humor and emotion.

Branding 113

Branding B2C Advertising Advertisers 113