Content Marketing Institute

JANUARY 12, 2018

Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I I worked with two nonprofits that target consumers, so I put them into the B2C group.). One interesting opportunity I’ve seen of late is how a foundational content marketing strategy can act as a catalyst for the broader, integrated digital marketing effort.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Content Marketing Institute

DECEMBER 5, 2017

HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. The email marketing platform MailChimp offers a variety of classes via SkillShare. Many brands – both B2B and B2C – have a lot of educational content in a multitude of forms. dawnpapandrea Click To Tweet. Conclusion.

Education 103

Education Marketing Strategy Branding Energy 103

Marketing Insider Group

SEPTEMBER 14, 2023

We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals. Continuously creating engaging and effective stories is the single most important element of effective content marketing. Stick with authoritative thought leadership.

Content Marketing 106

Content Marketing Thought Leadership Gen Z Marketing 106