Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. For years, the B2B marketing playbook was pretty boring and even a bit annoying. Get calls from sales reps. Receive email after email.

Transform 126

Transform B2C Whitepaper Marketing 126

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. They call the shots.”

Whitepaper 95

Whitepaper B2C Direct Mail Customer Acquisition 95

Search Engine Land

DECEMBER 21, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales Download a whitepaper. For years, the B2B marketing playbook was pretty boring – even a bit annoying. You probably know the feeling if you have friends who work in B2C marketing. “Oh, Get calls from sales reps.

Transform 98

Transform B2C Whitepaper Marketing 98

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. The email marketing platform MailChimp offers a variety of classes via SkillShare. Many brands – both B2B and B2C – have a lot of educational content in a multitude of forms. Conclusion.

Education 111

Education Marketing Strategy Branding Energy 111

Content Marketing Institute

JANUARY 14, 2019

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Digestible client success stories (white papers and case studies). List-building (including exceptional email marketing). Email marketing with content updates. Releases of new products or offerings. Retargeting campaigns.

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Use the key insights from your surveys to create whitepapers on the top pain points. Know your prospects pain points. Know them all. Know how they rank.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Litmus

DECEMBER 2, 2024

What kind of products do they purchase besides yours? How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. First, ask yourself: who do you want to reach? What do they care about? What are they doing during the day?

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64