Scoop.it!

NOVEMBER 21, 2024

Your products may be great, but sales don’t seem to flow more than a trickle. Here’s how to nail your testimonial game: Ask at the right time : Reach out when your customer’s feeling good about your product – maybe right after they’ve had a win using it. Try “What problem did our product solve for you?”

Customer 110

Customer Shoppers User-Generated B2C 110

Martech

JULY 18, 2024

retail sites across 18 product categories. However, some of these same product categories were in big demand during Prime Day. billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” billion in U.S. online sales this year.

eCommerce 125

eCommerce Retail Shoppers Health 125

Scoop.it!

MARCH 14, 2023

No wonder 86% of B2C marketers believe content marketing is a key strategy. In this article, we’ll discuss these principles and share eight tried-and-true tips you can implement in your B2C content marketing strategy. This is a win-win situation: you’ll both post compelling content and showcase your product in a very subtle way.

B2C 115

B2C Content Marketing Marketing Marketers 115

Martech

APRIL 20, 2023

The key to RMN’s success is how interactions with brands can enhance the shopper experience. Helping when customers research products Where can brands get involved in the customer journey? Soon, the company created opportunities for other suppliers to deliver ads that drove customers to the retailer’s product pages.

Shoppers 116

Shoppers Retail Customer Journey Shopper Market 116

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. The majority of online beauty shoppers are looking for bargains, the study found.

Shoppers 105

Shoppers Price Gen Z eCommerce 105

Martech

SEPTEMBER 13, 2024

Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Sales Development Representative engages with potential leads 24/7.

Shoppers 117

Shoppers User-Generated New Technology Price 117

Martech

JANUARY 7, 2025

The broader story beyond the holidays is how consumers are taking advantage of discounts and mobile shopping experiences to purchase product categories not associated with gift-giving groceries and furniture. Holiday shoppers arent just purchasing with the holidays in mind, so these trends apply year-round.

eCommerce 113

eCommerce Shoppers Price Retail 113

Martech

AUGUST 1, 2024

last year as more advertisers took advantage of retailers’ deep connection with shoppers. Frank added: “However, while it’s tempting to use identity resolution (IDR) to retarget visitors who have recently expressed interest in a product, this is where controversies associated with cross-site tracking become most visible. Why we care.

Retail 117

Retail Shoppers Advertising Advertisers 117

Martech

JUNE 30, 2022

Summer’s here and the shoppers are wary. shoppers are searching online for reviews and better prices before buying in store, according to a new Adobe Commerce study of sentiment among over 1,000 U.S. The post Worsening economy has more shoppers getting online info before making in-store purchases appeared first on MarTech.

Shoppers 112

Shoppers Retail Shipping Price 112

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023. Look out for TikTok which has seen a 24% growth in shoppers making purchases since April this year. Processing.

Shoppers 72

Shoppers Retail Price Promotion 72

Martech

APRIL 20, 2023

We usually only cover AI-powered martech products that are available to use now. Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. This feature is currently free to all new Constant Contact customers for a limited time. Get MarTech!

Product 118

Product Shoppers B2C User-Generated 118

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Pro tip: Use the “Audience Builder” to create hyper-targeted groups like “holiday gift shoppers” or “last-minute buyers.” Bottom line?

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Martech

DECEMBER 20, 2024

Another new horizon is the ability to use LLM capabilities to search for products and services. App development for retailers is going to be really interesting how they continue to offer an omnichannel-type experience for shoppers in-store.” Google may offer AI Overviews, but consumers can just go direct to ChatGPT.

Retail 120

Retail Shoppers Advertising Advertisers 120

Martech

NOVEMBER 20, 2024

Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features : Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. 45+ billion product listings in Shopping Graph. Why we care.

Transform 74

Transform Shoppers Price Retail 74

Martech

JANUARY 16, 2025

Instead of costs going down as production increases, they are going up. Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. These guides provide shoppers with valuable insights at different stages of their journey. People use it much more than we expected.

Non-Profit 116

Non-Profit Direct Mail eCommerce User-Generated 116

Martech

DECEMBER 18, 2024

Examples include: Using products longer rather than replacing. ” Could this also be a sign of people choosing experiences over products? Certainly, the impulse to save money is not unrelated to the recent battle with inflation, but it seems to have taken on a broader significance. Fixing rather than buying new.

Price 110

Price Shoppers Place Product 110

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Here’s a nice example from Ghurka: In this email, Ghurka references the shopper by name in the headline, creates urgency in one paragraph of brand-appropriate copy, and uses a strong call to action. One of the common reasons shoppers abandon their carts is simply human nature: they get distracted and leave the site.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Martech

MARCH 23, 2023

The screens display life-sized presenters and products, either live or on a video loop. Marketers are finding new ways to use screens in-store to help shoppers find what they want and alert them to discounts. The new CAPSULE technology is aimed at wider B2C adoption in this vein. CAPSULE in-store product demonstration.

Retail 118

Retail Shoppers B2C Manufacturing 118

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Statista , 2023) The global conversion rate of online shoppers is 1.9%. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. Shoppers will see that your brand has helped others solve a problem and use it as a solution of their own. For e-commerce or B2C brands, follow up with customers who have made multiple purchases.

Customer 145

Customer Shoppers User-Generated B2C 145

Martech

OCTOBER 7, 2021

I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. It’s no longer about selling a product and ticking the box -— it’s no longer purely transactional. Editorial Director. Read more here. Why we care.

Customer Journey 123

Customer Journey Customer Transform Shoppers 123

Hubspot Marketing

JULY 10, 2019

Some companies serve individual shoppers, while others cater to companies and organizations. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Martech

MAY 22, 2024

In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. Data Cloud for Commerce is generally available in summer 2024 for B2B commerce customers and fall 2024 for B2C commerce customers.

Retail 113

Retail Shoppers B2C CMO 113

Neil Patel

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. In one study, US online shoppers said they expect to see at least three videos connected to each product when making an online purchase. Promoted videos can give shoppers the push they need to choose your product.

Promotion 135

Promotion Shoppers User-Generated B2C 135

Neil Patel

MARCH 3, 2021

They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. Almost one in three Chinese internet users has bought products via live broadcasts that link to a product landing page, according to the Cyberspace Administration of China.

Shoppers 135

Shoppers Retail User-Generated Promotion 135

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. The percentage of internet users that conduct product research online is about 78%. Content Marketing Institute ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Neil Patel

JULY 8, 2021

Wouldn’t you love to know: How much of a certain product your biggest rivals have in stock? Which products are being marked down, and in which locations? Which products are attracting the most interest from shoppers? Do you sell the same products as your rivals? After all, your products need to come from somewhere.

Retail 144

Retail Transform Price Manufacturing 144

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 123

Retail eCommerce Gen Z Shoppers 123

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Retailers looking for a competitive edge will improve in-store experience, making ads more relevant for in-person shoppers. But RMNs need to mature.

Retail 125

Retail Transform Shoppers Advertising 125

Martech

DECEMBER 7, 2022

Every type of transaction (B2B, B2C, C2C, etc.) Broadly speaking, business owners looking to get into ecommerce can either sell their products on an online marketplace (think Etsy, Amazon, and Walmart) or via an ecommerce platform (Shopify, Squarespace). What is ecommerce? that is completed online falls under the ecommerce umbrella.

eCommerce 109

eCommerce Shoppers Retail Shipping 109

Litmus

APRIL 17, 2024

With just a few clicks, you can transform promotional offers and product reveals into engaging brand experiences that drive subscribers to take action that are perfect for both B2B and B2C audiences. Scratch-Offs are one of the most-requested features, so here they are!

Transform 103

Transform B2C Shoppers eBook 103

Martech

JULY 14, 2022

Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. July is officially back-to-school season for shoppers, and marketers who promoted these items saw a lift.

Shoppers 130

Shoppers Retail Price Promotion 130

Martech

JANUARY 17, 2023

They also provide an opportunity for advertisers to nudge shoppers toward their products. More in-store inventory improves the experience for shoppers and increases the opportunities for on-site activations. Integrated screens around the store.

Retail 115

Retail Transform Shoppers eCommerce 115

Martech

DECEMBER 28, 2022

Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. Dig deeper: Let’s chat about this product. “In The problem is that brands aren’t sending the right messages and it’s causing shoppers to unsubscribe.”.

Transform 123

Transform eCommerce Shoppers Retail 123

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Gitnux) 89% of people say watching a video has convinced them to buy a product or service. seconds over the past two decades.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

DECEMBER 16, 2021

The latest “ State of Retail ” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they enjoy online and especially on social media. This is another harbinger of changing shopper behavior. Why we care.

Retail 119

Retail Customer Shoppers Price 119

Martech

MARCH 8, 2024

And the same principles apply to B2C advertisers. They’re also less likely to shop at the places that partisan shoppers favor. And 63% of consumers said they thought it was important to buy products from companies that actively support the same or similar causes. Only about one-third of Republicans say they prefer Starbucks.

Gen Z 109

Gen Z Millennials Shoppers B2C 109