Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Instead create personas of people that buy your solutions or products. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Know them all.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 94

Telemarketing Customer loyalty Marketing Marketers 94

Marketing Insider Group

NOVEMBER 1, 2010

Are we considering the larger implications of social media on the organization as it relates to employee adoption, customer service, product development and innovation? So first, we have to answer a couple of key questions: What are our business objectives and how does social media impact those objectives? Share your thoughts, post a comment.

Marketing Mix 81

Marketing Mix Telemarketing Customer loyalty Thought Leadership 81

Marketing Insider Group

JULY 13, 2010

They are looking for companies to be transparent and responsive in their interactions, to provide valuable content and even expecting to be asked for product and service improvement ideas. Trend #5: Business professionals expect authenticity in company social media participation.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

OCTOBER 5, 2010

I started in sales, then moved into product management with P&L responsibility. Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. Then ran marketing for 2 firms.

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81

Marketing Insider Group

MAY 17, 2010

It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees. Even this small investment can go a long way to improving company profits. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing?

Customer loyalty 86

Customer loyalty Customer Telemarketing Inbound Marketing 86

Marketing Insider Group

SEPTEMBER 15, 2010

It can include 140 character tweets, photos, brief product updates or FAQs. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. In social media content is not necessarily about creating white papers or videos. The reason is context.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

SEPTEMBER 9, 2010

It’s about how customers relate to one another in the context of brands and how those brands, companies, products and people relate to customers … It’s an experiential, holistic concept that we have deconstructed and reconstructed to map to brand value.&# They want a product that exemplifies a need.

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Marketing Insider Group

DECEMBER 1, 2010

I’d like to hear your comments on 2 things I think B2B marketers struggle with: Acting like a B2C marketer, and not investing in relationships with their top accounts (80/20 rule type accounts). They always saw our new product ideas first, they always helped drive our strategy and when we made mistakles, they let us know.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. One trick is to compile a list of all the best content from previous campaigns that you already have on hand. Make sure you cover each buying stage. Now testing all these factors against your own objectives is very important.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Marketing Insider Group

AUGUST 24, 2010

These chats can also allow a brand/product to create significant social capital. About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP. For example, Gerber Baby Food (@gerberbabyfood) currently has about 600 followers and infrequently sends updates.

Telemarketing 77

Telemarketing Marketing Mix B2C Inbound Marketing 77

Marketing Insider Group

MAY 17, 2010

It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees. Even this small investment can go a long way to improving company profits. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing?

Customer loyalty 82

Customer loyalty Customer Telemarketing Inbound Marketing 82

Marketing Insider Group

DECEMBER 16, 2010

It has to be integrated into the existing editorial process and production process. According to Mallary, &# social media needs to be — and is already — a shared responsibility&# and she quotes Jennifer Preston as saying “Social media can’t belong to one person; it needs to be part of everyone’s job.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

It has to be integrated into the existing editorial process and production process. According to Mallary, &# social media needs to be — and is already — a shared responsibility&# and she quotes Jennifer Preston as saying “Social media can’t belong to one person; it needs to be part of everyone’s job.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

NOVEMBER 30, 2010

And after 13 quarters, the growth curve of the amazing triumvirate of the iPod, iPhone and iPad is still nearly vertical and continues to far outpace any new product introduction ever. Commerce: Mary talks about how the rate of product improvement is unprecedented. Mobile: 3G users have grown 37% year over year.

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75

Marketing Insider Group

OCTOBER 28, 2010

Think about the entire lifecycle from new product ideas all the way to customer retention. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. Or to create a plan with only your team’s objectives in mind.

Marketing Plan 81

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 81

Marketing Insider Group

JULY 8, 2010

According to Reinier Evers, founder of trendwatching.com: &# While our current briefing on INNOVATION INSANITY is all about new consumer brands and products, it’s equally important to B2B professionals; after all, this is about creative thinking, and an obsession with fulfilling existing needs in new ways. How about your clients’ needs?”

Energy 74

Energy Telemarketing Shipping B2C 74

Marketing Insider Group

NOVEMBER 18, 2010

Maybe this will change with future iterations of the product but I remain to be convinced. On the rise of the iPad, whilst I am an avid user of my iPad, and general Apple devotee, I do wonder whether its really a creative tool or a tool used mainly for consumption of multiple forms of media.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketing 102

Marketing Insider Group

MAY 3, 2010

We think our product is way too cool, our sales force is way too sharp, or our brochures so compelling that what prospect wouldn’t just lay down for us. And the truth is far from it.

Inbound Marketing 79

Inbound Marketing Telemarketing Customer loyalty Marketing 79

Marketing Insider Group

MAY 10, 2010

Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales. As always, comments and topic suggestions are welcome.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

MAY 10, 2010

Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales. As always, comments and topic suggestions are welcome.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

MAY 3, 2010

We think our product is way too cool, our sales force is way too sharp, or our brochures so compelling that what prospect wouldn’t just lay down for us. And the truth is far from it.

Inbound Marketing 76

Inbound Marketing Telemarketing Customer loyalty Marketing 76

Exposure Ninja

OCTOBER 16, 2023

If you know your target customer reads a particular type of magazine, you want to get your product in that magazine. Different types of broadcast marketing include: TV adverts Product placement TV show sponsorships The company appears as part of a TV show The company appears on the news Radio adverts Radio jingles.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Marketing Insider Group

SEPTEMBER 30, 2010

Next, make sure you go on a sales call but I’ll go further to state that marketers should know how to demo products and how to make that 30-second pitch on why customers should chose you and your company. I would add that the first meeting for any new marketing person is to sit down with the head of sales and ask “what do you need?”

Marketing 96

Marketing Marketers Manufacturing Telemarketing 96

Marketing Insider Group

JULY 8, 2010

According to Reinier Evers, founder of trendwatching.com: &# While our current briefing on INNOVATION INSANITY is all about new consumer brands and products, it’s equally important to B2B professionals; after all, this is about creative thinking, and an obsession with fulfilling existing needs in new ways. How about your clients’ needs?”

Energy 64

Energy Telemarketing Shipping B2C 64

Marketing Insider Group

JULY 29, 2010

Spot on Michael Some businesses try to be too much about their products or services, and sometimes that’s all you hear. I agree, that business owners should understand that their personal brand must be in all their social media activities. So identifying and working the “personal brand&# really is key.

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Marketing Insider Group

MAY 12, 2010

Now I could argue that you need a great product to solve a real customer need: you need some awareness in the marketplace to prove you are “in the game”, you need a website that acts as a viable “store front” for your business, and of course you need great service and support after the sale to keep customers satisfied. Ask your partners.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketing 68

Exposure Ninja

OCTOBER 16, 2023

This is when you interrupt a consumer by putting your product, service or business in front of them. Examples include TV and radio adverts, telemarketing, direct mail and online ads. Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product.

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Or from consumer to consumer to relay needed information on products and services. Overall great article.

Marketing Mix 85

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 85

Unbounce

AUGUST 13, 2024

Outbound marketing Outbound marketing involves directly reaching out to potential customers through methods like cold emails, direct mail, telemarketing, and paid ads. Are you selling a B2B or B2C product? Are your products or services more suited to a specific geographic location?

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52

Lusha

NOVEMBER 18, 2024

Get market insights : Talking with potential clients can provide useful feedback on your product, competitors, and industry trends. B2C decisions are usually quicker and made by one person. B2C calls can be more casual and persuasive. B2C calls often highlight personal benefits and appeal to emotions.

CRM 40

CRM B2C Telemarketing Communications 40

Marketing Insider Group

JUNE 4, 2010

The user guides and help for a company’s products can do a lot to build trust and goodwill (or undermine them, if not done well). As a technical communicator, however, I’m disappointed that the documentation department wasn’t mentioned as part of the mix.

PR 81

PR Telemarketing Marketing Mix Inbound Marketing 81