Neil Patel

JULY 27, 2021

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. In the following sections, I’ll break down actionable steps you can take to promote your business to the eSports market. Second, you’re relying on the marketing and promotional efforts of the company.

B2C 144

B2C Advertising Advertisers Marketing 144

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 113

B2C eCommerce Retail Shoppers 113

Martech

NOVEMBER 20, 2024

For instance, they can deploy dynamic email journeys for a campaign that automatically adjusts based on customer interactions, promoting tailored content and offers without requiring manual intervention. With A/B/n testing running in the background, each journey continually refines itself to maximize relevance and impact.

Customer 123

Customer Transform Customer loyalty Marketing 123

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 92

B2C Social Media Marketing User-Generated Entertainment 92

Vertical Response

NOVEMBER 10, 2024

Different types of emails, like promotional emails and newsletters, may require varying frequencies. B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Scoop.it!

MARCH 14, 2023

No wonder 86% of B2C marketers believe content marketing is a key strategy. In this article, we’ll discuss these principles and share eight tried-and-true tips you can implement in your B2C content marketing strategy. Some of the best email marketing practices for promoting your content include: Come up with a catchy subject line.

B2C 115

B2C Content Marketing Marketing Marketers 115

Martech

JANUARY 6, 2025

We all get busy trying to promote this product or that service. FAQs still appear frequently on both B2C and B2B websites. Depending on their backgrounds, marketers may not be familiar with this structure. Even as someone who studied journalism, Im guilty of forgetting my roots.

B2C 126

B2C Communications Marketing Marketers 126

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. How is it different from B2C influencer marketing? B2C influencer marketing, on the other hand, is more light-hearted and casual.

Influencer Marketing 112

Influencer Marketing Branding B2C Marketing 112

Sprout Social

JANUARY 22, 2025

You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. Note how Klaviyo tags brands in their post promoting customer case studies.

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketing 128

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. For B2C events, consider location or interests when targeting your demographics for digital ads. Event planning for a festival and various smaller events. Consider these costs and channels to attract attendees.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood. Answer: Certainly!

Promotion 96

Promotion B2C Retail Direct Mail 96

Martech

MARCH 25, 2024

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. Promotions were common in the past year One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).

Promotion 130

Promotion Management Marketing Marketers 130

The CMO Survey

APRIL 24, 2024

with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). of companies reporting this change, followed by “changing partners” (42.9%), “changing marketing promotions” (40.3%), and changing distribution (33.6%). Focusing on their own companies, average revenues are growing faster than markets at 16.4% two years ago.

New Technology 289

New Technology CMO B2C Marketing 289

Martech

FEBRUARY 7, 2025

To promote its new mobile app, Burger King embraced its signature cheeky style. I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management. In 2018, I read about Burger King’s Whopper Detour Campaign. Looking back, it has been great so far.

Non-Profit 102

Non-Profit B2C Education Management 102

Martech

DECEMBER 17, 2024

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases. A common question we hear from all of our clients is, Will my emails end up in the promotions tab? McKenna said.

Email Marketing 114

Email Marketing Copywriting User-Generated Promotion 114

Martech

SEPTEMBER 4, 2024

We were alerted to this update from Thomas Eccel’s LinkedIn: Promotions feature tested in App Campaigns Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. First seen. Keep an eye out for this feature as it rolls out more broadly.

Promotion 119

Promotion Advertisers Advertising Marketing Strategy 119

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. With all of these account changes, we built a strong foundation from which we could not only launch and promote this new product category but also scale all product lines into the future. Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads.

B2C 92

B2C Retail Customer Journey Advertising 92

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. You go through the steps of research, ideation, content creation and promotion. What is the difference between B2B & B2C SEO? Conceptually, B2B and B2C SEO have a similar basic goal: you want people searching for you to find you. What is B2B SEO?

SEO 144

SEO B2C PR Whitepaper 144

Exposure Ninja

AUGUST 12, 2024

Image Source Highlight Your Offer Your website, especially your homepage design, should be focused on promoting what you offer. That might seem obvious, but time and time again, we see brands with websites that are promoting the fancy things their web design agency can do rather than their business.

User-Generated 98

User-Generated Communications Finance B2C 98

Martech

OCTOBER 24, 2024

Promotional SMS messages communicate a special offer or a new product to consumers. Not getting express promotional SMS content opt-in. Sending general promotional content at high volumes. Other common deliverability errors include: Setting up the wrong number type for their usage need.

Shipping 122

Shipping Communications Promotion Customer 122

Duct Tape Marketing

DECEMBER 12, 2024

Yeah, so I think in B2B, it's a little bit different than B2C. John Jantsch (01:19.302) So I think a lot of people, especially when you talk about in the B2C world, naturally think of Peyton Manning, Kim Kardashian, I don't know, some of the folks that show up that way. Nick Bennett (00:42.748). Nick Bennett (00:53.2)

Transform 73

Transform B2C Influencer Marketing Marketing 73

Backlinko

JULY 26, 2024

What’s the performance of blogs compared to other channels? Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs. 26% of respondents claim blogs deliver “strong marketing results”.

B2C 90

B2C User-Generated eBook SEO 90

Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people. The play: Theres a place on social for brands of all industries, even on networks typically dominated by B2C companies.

Gen Z 89

Gen Z Branding Retail Education 89

Martech

JULY 18, 2024

Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. TikTok Shop ‘Deals For You Days’ no match for Prime Days TikTok Shop launched “Deals For You Days,” a social commerce promotion, on July 9. A full $7 billion of sales went through mobile devices, marking an 18.6%

eCommerce 119

eCommerce Retail Shoppers Health 119

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. Here are some of the most popular.

Gen Z 145

Gen Z B2C Shipping Marketing 145

Neil Patel

NOVEMBER 19, 2021

There are many ways you can do this, from paying for Google Ads or promoting your hashtags on social media. Hosting training webinars works in both the B2B and B2C space, depending on who your target market is. Or, if you’re a B2C company selling cosmetics, you might host a webinar on how best to use your products.

B2C 141

B2C User-Generated Energy Promotion 141

Hubspot Marketing

APRIL 8, 2025

This could work in your favor if youre a B2C brand. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. By that I mean, dont just drop in when you have something to promote or sell. Other no-nos?

Gen Z 74

Gen Z Copywriting Real Estate Marketing 74

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Martech

JANUARY 20, 2025

Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. Promotional stories: Create limited-time offers or special events that tie into our brand story. Instagram Stories and Reels: For quick, engaging behind-the-scenes clips. Action stage Strategy.

Brand Management 106

Brand Management User-Generated Marketing Marketers 106

Martech

AUGUST 6, 2024

Boosting engagement and net promoter score with customer experience Gen Z and Millennial consumers are open to making purchases on an app, as we saw above. But in an effort to promote good health, Aflac offers an annual wellness benefit. However you want to access us, we really have to be there in an omnichannel way,” Farley said.

Gen Z 113

Gen Z Millennials Health Food 113

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. Promote Your Content Across Different Platforms.

B2C 144

B2C User-Generated Content Marketing Marketing Strategy 144

Martech

OCTOBER 9, 2024

Search distribution: Restrictions on how Google promotes its search engine could create friction for consumers and harm businesses. Chrome and Android: Splitting off these products could disrupt their open-source models and impact various industries. What’s next.

Advertising 119

Advertising Advertisers Promotion Product 119

Hubspot Marketing

JULY 22, 2024

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. This is an excellent way to promote your business without having your products or services come off as hard-sell. The same is true for companies.

Fashion 106

Fashion Energy Price Product 106

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 145

Branding B2C Real Estate User-Generated 145

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. This means making and promoting marketing assets based on your identity and positioning. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content. Competition is likewise fierce for brands in the B2C space.

Branding 129

Branding B2C Thought Leadership Promotion 129

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52