Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. Here’s a marketing budget template to get started.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Hubspot Marketing

OCTOBER 30, 2020

Framing your marketing around the four P's will help you learn what the competition is doing and what customers want from you. You can use the four P's to answer questions about the product, price, place, and promotion of your product or service. Promotion is the bread and butter of marketing.

Marketing Mix 145

Marketing Mix Price B2C Marketing 145

Neil Patel

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. There are many ways you can do this, from paying for Google Ads or promoting your hashtags on social media. In the B2C realm, influencers often work on social media platforms.

B2C 141

B2C User-Generated Energy Promotion 141

Marketing Insider Group

MARCH 17, 2021

And with more people online than ever before, a multi-channel content strategy is a must to capture the lion’s share of your target market. Quick Takeaways: Content marketing covers the three critical drivers in the customer journey. And, for highly technical or niche markets, quality content is almost a must.

Content Marketing 142

Content Marketing B2C Marketing Marketers 142

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. You can’t just use any old content marketing strategy, though. Promote Your Content Across Different Platforms.

B2C 144

B2C User-Generated Content Marketing Marketing Strategy 144

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. How to build brand positioning Positioning refers to how you present your brand relative to your target market. This market includes your customers, competitors and industry at large.

Branding 129

Branding B2C Thought Leadership Promotion 129

Adobe Experience Cloud Blog

APRIL 5, 2018

The VR and AR markets are set to grow so there’s plenty of room to enter the space. Even if you’re not looking to enter those markets directly, there are numerous ways VR could help your company, especially in B2C and considered purchase contexts. VR/AR Potential: Realized.

Thought Leadership 134

Thought Leadership B2C Promotion Target Market 134

OnPassive Marketing

APRIL 9, 2022

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses. Account-Based Marketing.

Marketing Strategy 59

Marketing Strategy Promotion Thought Leadership B2C 59

Hubspot Marketing

MARCH 3, 2025

For example, Slack promotes growth through team invites. It provides real-world marketing insights based on internal experiments and feedback from its audience. Source I love that they focus on giving readers helpful strategies instead of promoting their services. LinkedIn Ads. TikTok & Facebook Ads.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketing 59

Marketing Insider Group

MARCH 29, 2021

Using a content marketing agency can provide the subject matter expertise you need without the expense and hassle of expanding your in-house team. However, if you’re moving into territories whose native language is not your own, you’ll need a content marketing team led by native speakers. Create Content that Targets Your New Market.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

MAY 25, 2020

Defining your brand personality starts with establishing your target buyer persona(s). To do this, you’ll need to: Identify your target market. To succeed in conveying your brand personality, think about: Who your company’s target personas are. The category (B2B or B2C) your company falls into.

Branding 145

Branding Thought Leadership B2C Communications 145

Marketing Insider Group

JULY 13, 2020

Who has time to write blog posts and to promote them? Add in social media promotion, content planning , and content optimization, and sure, it’s not a cakewalk. For B2B businesses, a blog is just as important as it is for B2C brands. So why haven’t you created a killer blog yet? I get it – you’ve got a business to run.

Thought Leadership 144

Thought Leadership Real Estate User-Generated B2C 144

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Sharing content on relevant platforms to promote content to target your audience. Content Creation. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

Kevin made a very good point about how the principles of marketing are broadening from product, place, price, and promotion to experience, everywhere, exchange, and evangelism. Selling is changing as a result of buying changing and marketers need to adapt their messaging. The barriers between B2B and B2C are going away.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

SocialPilot

FEBRUARY 6, 2025

Facebook The #1 Social Network for Reviews & Targeted Marketing Facebook, with 2.9 Initially created as a social networking site, it has transformed into a vital tool for companies seeking direct customer feedback and engagement through recommendations, posts, comments, and targeted advertisements.

Real Estate 62

Real Estate Customer Food User-Generated 62

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Promote a Personalized Template. Look for Unique Cross-Promotion Opportunities.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Marketing Insider Group

OCTOBER 1, 2019

Getting this right is an essential part of any marketing strategy – in other words, focus on the benefits, not the features. It’s important to note that emotional marketing tends to be more effective when you’re speaking in a B2C context. Don’t try to market your product to everyone as this can actually make it less appealing.

Real Estate 111

Real Estate Shoppers B2C Marketing 111

Hubspot Marketing

FEBRUARY 15, 2024

Roumeliotis , author and strategic advisor, explains Rolex’s marketing : “Rolex promotes itself as a predominantly high-end luxury brand that is the ultimate aspiration of the consumer…a fashionable alternative to using a cell phone to tell time and a status symbol," he says. B2B or B2C, luxury or non-luxury — not required.

Branding 139

Branding Fashion Gen Z B2C 139

Neil Patel

OCTOBER 8, 2020

Then, once you’ve determined how often you will promote, consider your marketing budget and your team’s capabilities. Step 4: Identify Marketing Calendar Themes. For B2C retailers, core themes of marketing campaigns revolve around specific seasons or dates.

Transform 145

Transform Marketing Marketers Millennials 145

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. And not just for in-house research.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111

Marketing Insider Group

FEBRUARY 1, 2021

Now, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. How to Use Buyer Intent Data for B2B Marketing.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Marketing Insider Group

SEPTEMBER 3, 2014

But here is the complete list, separated by B2B and B2C, in no particular order. Amazing B2B Branded Content Marketing Hubs. Adobe’s CMO.com is a great example of a brand content hub that seeks to deliver content their audience is looking for , without all the hype and promotion common on most brand experiences.

Content Marketing 112

Content Marketing Branding Fashion Food 112

Customers.ai

NOVEMBER 14, 2023

It helps in targeted marketing, lead generation, and improving overall user experience. It enhances lead generation by providing businesses with information about their website visitors, allowing for targeted outreach, personalized content, and strategic follow-ups to convert leads into customers. Customers.ai

User-Generated 122

User-Generated Health B2C Analytics 122

Marketing Insider Group

APRIL 19, 2021

Creating a brand voice that engages your audience’s hearts as well as their heads is a critical aspect of marketing, even for B2B technology brands. You might be surprised to discover that a Google study revealed that B2C brands had emotional connections with 10 to 40 percent of their customers. Don’t stop at keyword research.

Whitepaper 111

Whitepaper eBook Marketing Marketers 111

Orbit Media Studios

MAY 24, 2023

It’s ideal to do detailed interviews with actual humans in your target market. You can create one simply by asking Chat GPT to create a first draft.  For our examples here, we’ll pretend we’re a social media marketing agency focused on helping nonprofits with fundraising. What do they need to know and when?

Non-Profit 133

Non-Profit Health Finance Social Media Marketing 133

Content Marketing Institute

DECEMBER 14, 2017

Step 2: Determine the most important market characteristics to track. With a firm handle on the identity of your total potential audience, develop a set of characteristics to understand the composition of the audience in your target market. At this point, enumerating your niche market will be more art than science for beginners.

Shipping 111

Shipping B2C Market Segmentation Content Marketing 111

Hubspot Marketing

MAY 13, 2022

But what kind of information should you gather for your own buyer persona(s) to inform your digital marketing strategy? That depends on your business — it's likely to vary depending on whether you're B2B or B2C, or whether you sell a high-cost or low-cost product. Promotional channels. Quantitative and Demographic Information.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

CXL

OCTOBER 16, 2022

The calculation is more complex for products with free trials, starter promotions, and freemium models as there are longer delays between acquisition spending and customer conversion. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Get seen with SEO-driven content marketing.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Duct Tape Marketing

APRIL 28, 2017

In today’s social scenario, there is probably no better way to influence your target market than by establishing social advocates. IronSource has employees across departments (everything from tech to marketing) share content and promotes the company on social networks like Twitter. Crowd-sourced content.

B2C 70

B2C User-Generated Target Market Event Marketing 70

Duct Tape Marketing

OCTOBER 26, 2017

Which means as marketers, we should be thinking about how to leverage this channel. These aren’t even B2C companies – they’re selling software platforms! Think inexpensive but highly targeted marketing – that’s a win. Targeted Audiences. Inexpensive. “So

Advertisers 66

Advertisers Advertising B2C Price 66

Duct Tape Marketing

AUGUST 1, 2024

I wanted to have a LinkedIns ads specialist on the show because I hear from so many of our clients, particularly B2B clients who feel like, Hey, my target market is on LinkedIn, but I can't figure out how to do LinkedIn ads. This is the ability to promote an individual's post on LinkedIn and we see click-through rates.

Transform 91

Transform eBook Thought Leadership Whitepaper 91

Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. Here’s a marketing budget template to get started.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Businesses Grow

JULY 31, 2023

Such models can recognize images, decipher text, segment customers, and anticipate how customers will respond to various initiatives, such as promotions. These applications use data to make us more insightful and intelligent in our marketing. In all these actions, personalization is key.

Marketing Strategy 97

Marketing Strategy Marketing Marketers CRM 97

Moz

MAY 7, 2019

La Tortilleria vends directly to B2C customers, as well as distributing their handmade tortillas to a variety of B2B clients, like restaurants and grocery stores throughout Marin County. Cross-sell with related local businesses and promote one another online. Am I selling B2B, B2C, or both? Talk it up on social media.

B2C 60

B2C Food SEO Advertisers 60

Contently B2C

AUGUST 22, 2016

As part of its ethos, Coca-Cola is committed to promoting a “one-brand” strategy that speaks to people around the globe. Yet when Coca-Cola gets it right, the brand has the ambition to tap into the hearts, minds, and pocketbooks of the brand’s target markets.

PR 52

PR Health Communications Branding 52

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Hubspot Marketing

DECEMBER 13, 2023

Challenges Direct business-to-consumer (B2C) sales are difficult in the hospitality industry. Customers become expensive to acquire and difficult to retain through email marketing. However, there are still clear benefits of email marketing for hotels. There's more to hotel email marketing than just marketing emails.

Email Marketing 108

Email Marketing Marketing Marketers Customer Acquisition 108