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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails.

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5 Sales Closing Techniques

Marketing Insider Group

This post also appeared recently in B2C Marketing Insider. Share: Read more from Sales Alignment B2B Marketing , Lead Qualification , Sales Alignment , Telemarketing 6 Comments Post a comment Rhino B2B Telemarketing Oct 9 2010 Love it! I printed this and passed it out during our last sales meeting.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. There are other traditional techniques that many B2B marketers can use to drive leads today such as telemarketing, blogs, and others. You want to be found when they do. Good stuff!

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Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

Share: Read more from Social Media B2B Marketing , B2C Marketing , marketing , Marketing Innovation , Mobile , Mobile Marketing , Online Demand Generation , Social Media , Strategy Click here to cancel reply. Share your thoughts, post a comment.

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Lead Generation Programs That Work

Marketing Insider Group

My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. How to implement lead generation programs on a small business budget? How to create valuable content on a small business budget?

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

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Finding The Time To Tweet or Blog?

Marketing Insider Group

Trackbacks & Pingbacks B2C Marketing Insider | TurnitOn | Turn Your Business On B2C Marketing Insider | How to Business B2C Marketing Insider Click here to cancel reply. Michael Brenner Dec 11 2010 I think you’ve nailed the point. It’s no longer optional. Thanks for the comment!

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