Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. The post CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples appeared first on Content Marketing Institute.

B2C 110

B2C Content Marketing Shipping User-Generated 110

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Since each of the three stories focuses on a couple who finds love aboard a cruise ship, Princess hopes to inspire more readers to plan a cruise vacation. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

B2C 102

B2C Content Marketing Food Transform 102

Martech

OCTOBER 24, 2024

A customer expecting only service-related SMS messages (shipping updates, for example) doesn’t want to get a lot of texts about discounts on new purchases. Marketers should keep different kinds of SMS messages in distinct buckets and be careful about sending each bucket of messages to the wrong customer segment.

Shipping 127

Shipping Communications Promotion Customer 127

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. uShip – Shipping. uShip helps customers ship large items by connecting them with carriers with extra truck space. uShip is an excellent niche B2B marketplace for businesses who need to ship large items, such as cars, machinery, freight, and household items.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Adobe Experience Cloud Blog

APRIL 6, 2020

They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. Vaimo : EMEA (Commercial/Magento). Digital Experience Emerging Solution Partner of the Year.

Thought Leadership 132

Thought Leadership B2C Finance Shipping 132

Martech

JUNE 9, 2022

Further, B2B companies are responding to the same changes in consumer preferences hitting B2C. 51% of B2B buyers report using curbside pickup more than they did one year ago and 55% expect to be using options like buy-online-pick-up-in-store and fast shipping more within the next three years. Why we care.

Transform 122

Transform B2C Shipping Digital Marketing 122

Rock Content

JULY 11, 2024

ShipStation : ShipStation helps ecommerce brands streamline shipping and order fulfillment operations. Key benefits and features include configurable automation, robust reporting, and access to reduced shipping costs. Here are a few key options: 7. Users also benefit from full customization, easy product importing, and 24/7 support.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Similarly, if you’re selling machine parts, partner with a delivery company that can fulfill orders for your clients and provide them discounts for choosing that shipping method. Here’s a quick breakdown of both strategies.

Gen Z 145

Gen Z B2C Shipping Marketers 145

Martech

AUGUST 24, 2021

Down the page, we talk about the worsening supply chain and shipping crisis, which isn’t going to be over, it seems, before the holiday season. What you can do is not over-promise; you can be transparent about possible problems; and you can let B2C purchasers track their packages. The shipping problem is getting worse.

Shipping 105

Shipping Logistics B2C Health 105

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Adobe Experience Cloud Blog

OCTOBER 12, 2017

There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. When talking about cart abandonment strategy, it’s natural to think of B2C ecommerce sites as the primary places where abandonment occurs. Tips for B2B.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Content Marketing Institute

APRIL 2, 2018

But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. HANDPICKED RELATED CONTENT: SEO Page Titles: 15-Point Checklist for B2B and B2C Brands. 4 for “shipping a painting.”. The content header is excellent – “Real Time Shipping Data & Analytics.”. Let’s dive in. Image names.

SEO 111

SEO Content Marketing Shipping B2C 111

Martech

OCTOBER 16, 2023

Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. The order confirmation is like an electronic receipt, while the shipping confirmation confirms that your purchase is on its way. That level of sophistication makes it a journey.

eCommerce 135

eCommerce Law Shipping B2C 135

Neil Patel

JULY 8, 2021

After all, 91 percent of consumers say product price impacts their online purchase decisions, ahead of factors like free shipping (78 percent), brand preference (65 percent), and recommendations from friends and family (60 percent). Just because you sell products to consumers doesn’t mean you’re solely a B2C business.

Retail 144

Retail Transform Price Manufacturing 144

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3 billion Food $370.7

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. B2B companies must consider customer experience as much as B2C companies. But if U.S.

Retail 95

Retail Whitepaper Food B2C 95

SocialPilot

FEBRUARY 6, 2025

Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 On this platform sellers can receive ratings for their service, shipping, and customer experience , making reputation management crucial. Click here to claim your business profile on Yelp !

Real Estate 62

Real Estate Customer Food User-Generated 62

Martech

DECEMBER 7, 2022

Every type of transaction (B2B, B2C, C2C, etc.) Tack on popular draws like free shipping, or the benefits and perks that come with online membership programs like Amazon Prime, and it’s not difficult to envision a future in which ecommerce dominates; by 2026, it will make up close to a third (31 percent) of all sales in the US.

eCommerce 108

eCommerce Shoppers Retail Shipping 108

Litmus

NOVEMBER 4, 2021

we’ll review the six types to use, how to do them right, and how a B2B and B2C company approaches them. Provide shipping date and item details. When an Athena Club customer has an upcoming order, they receive a message with the order number, items and total, tracking link, and shipping information. Rating and review email.

Shipping 112

Shipping Transform Promotion B2C 112

Martech

JULY 13, 2021

In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency. Merkle to acquire CX agency LiveArea . LiveArea’s client base includes high profile commerce brands like Crocs, L’Oréal and Lancombe.

Shopper Market 120

Shopper Market Millennials Shoppers Shipping 120

Content Marketing Institute

MAY 10, 2018

As Kane Jamison writes , “(c)ontent that’s not backed by an editorial mission statement is a bit like a ship without a compass.”. Content that’s not backed by an editorial mission statement is like a ship w/out a compass. Yet, there are plenty of reasons why brands should have an editorial mission statement.

Shipping 108

Shipping B2C Fashion Content Marketing 108

Martech

APRIL 23, 2024

The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years.

Shipping 111

Shipping Retail Customer Journey Analytics 111

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Content Marketing Institute ). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. Click To Tweet. The lesson? Aim high with your welcome emails.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Moz

APRIL 26, 2020

Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. This trend obviously applies to B2C as well, but it’s an important consideration for B2B. Shipping and delivery. Thank you to all who read and commented — I truly hope it was helpful.

Shipping 69

Shipping Logistics B2C Outbound Marketing 69

Chief Martec

JANUARY 10, 2022

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers. Underperformers ranked it last, at 24%.).

Finance 138

Finance B2C Transform User-Generated 138

Litmus

DECEMBER 5, 2018

parts of the best B2C email. 20% Off,” “Free Shipping,” or “Buy 1 get 1 free” are great examples. The new Promotions tab provides email marketers with brand new, more visual opportunities to deliver even more value to Gmail users—and makes it easier and faster for subscribers to see inspiring images and deals. . Jordan Grossman.

Promotion 103

Promotion Shipping B2C Email Marketing 103

Martech

JULY 31, 2023

How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers. But even if you send one email as a thank-you (including shipping timelines), it should go out at the right time. Building a testing campaign for Q4 success. Improving for 2024.

Customer 98

Customer eCommerce Shipping B2C 98

Vertical Response

MARCH 15, 2025

Examples of transactional emails include purchase confirmations, shipping notifications, and account activation messages. B2B emails typically perform better during weekdays, while B2C emails may see increased engagement on weekends. Effective email content design can enhance user engagement and increase click-through rates.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Neil Patel

DECEMBER 11, 2018

It doesn’t matter if you are a B2B or a B2C business… you have competition, which means it is going to be hard for your brand to stand out. Then they decided to randomly upgrade their shipping. So instead of ground shipping, they would randomly upgrade you to 2-day or next-day air. You do so by being bold.

Shipping 112

Shipping SEO User-Generated Price 112

Neil Patel

MARCH 3, 2021

Livestream shopping isn’t limited to any specific product category (although it’s almost all B2C). All that interaction makes for a far more engaging shopping experience than simply adding an item to a shopping cart and filling out shipping details. She sells her line of makeup products via the talkshoplive platform.

Shoppers 135

Shoppers Retail User-Generated Promotion 135

Hootsuite

APRIL 11, 2022

Now, Fody uses retail bots to answer simple questions, such as order tracking which is fully automated by Heyday’s conversational artificial intelligence and shipping integrations. After experiencing growth in 2020, they needed to quickly scale up their customer service response times. Source: Shopify. Relieve your customer service team.

Retail 114

Retail Customer eCommerce Shipping 114

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Marketing Sherpa) B2C companies that blog 11+ times per month get more than 4X as many leads than those only blogging 4-5 times per month.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Adobe Experience Cloud Blog

JUNE 24, 2013

Free shipping! While we’ve seen tremendous growth in business-to-business marketing over the last seven years, the core principles of modern marketing – relevant and engaging messages, multi-channel conversations, and powerful analytics – apply just as well to business-to-consumer (B2C) companies.

Fashion 134

Fashion Marketers Marketing Analytics 134

Martech

NOVEMBER 15, 2021

I’m even familiar with FBA sellers — fulfilled by Amazon — who rely on Amazon to pack and ship what they’ve sold. So I’m familiar with Amazon marketplace sellers, the third-parties who sell through Amazon, and often through other platforms too. Amazon, of course, makes money by “taxing” all these sales.

Shipping 106

Shipping Digital Marketing Branding Customer 106

Martech

SEPTEMBER 26, 2022

Highlight not just price and value, but also free or discounted shipping. Gartner suggests: Marketers should create an omnichannel “gifting” category, available as a destination year round. Best Buy and Macy’s have already moved in this direction. 35% of consumers get inspiration from family and friends’ wish lists.

Shipping 120

Shipping Marketers Marketing Price 120