Martech

AUGUST 19, 2021

We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B? With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. One of my initial ideas was, why don’t we do a streaming video hub?” Read more here.

Shopper Market 109

Shopper Market Retail Shoppers B2C 109

Martech

JULY 13, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. We pivoted and started to learn more about third-party services. Merkle to acquire CX agency LiveArea .

Shopper Market 113

Shopper Market Millennials Shoppers Shipping 113

Martech

APRIL 20, 2023

The traditional lines between shopper marketing and brand marketing are becoming more blurred.” It’s also piloting in-store video screens at 50 locations, currently, to see how shoppers’ digital journeys can be enhanced when they get to the store. “Retail media is more and more being considered as just media,” he added.

Shoppers 102

Shoppers Retail Customer Journey Shopper Market 102

Martech

SEPTEMBER 19, 2024

“I feel like for the most part we’ve really leaned into RMNs as a company,” said Pankita Desai, senior director, shopper marketing for Chobani. “We We have a really high budget from shopper marketing and less with brand marketing.” Risks to alienating consumers.

Retail 106

Retail Shopper Market Shoppers Advertising 106