Marketing Insider Group

FEBRUARY 5, 2024

(Orbit Media) Producing original visuals consistently is a struggle for 35% of content creators, despite its effectiveness. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Orbit Media) The average human attention span has reduced from 12 seconds to 8.25 of all internet traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

NOVEMBER 30, 2022

And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Social Media Marketing. B2C Digital Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Martech

JANUARY 20, 2025

See more about how marketers are using MarTechBot here. Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT.

User-Generated 105

User-Generated Brand Management Marketers Marketing 105

Neil Patel

JUNE 5, 2014

For marketers, it’s indispensable. But when you approach social media as a marketing channel , things may get a bit confusing. Social media marketing includes a myriad of potential social media sites, a vast array of ways to engage, and a medley of styles for each platform. Here’s why.

B2C 76

B2C Social Media Marketing User-Generated Promotion 76

Hubspot Marketing

JULY 10, 2018

Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Examples of Great B2B Blogging Campaigns.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

SocialPilot

DECEMBER 7, 2023

Leverage a Social Media Management Tool A Social media management tool is a productive tool for managing a number of accounts on social media platforms. There are a number of productive tools available on the market that will help you to strengthen your social media marketing activities.

Logistics 86

Logistics B2C User-Generated Management 86

Martech

OCTOBER 2, 2024

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management.

Branding 70

Branding Millennials Finance CMO 70

Martech

OCTOBER 31, 2023

A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. Why we care. TikTok’s U.S.

Gen Z 112

Gen Z Shoppers Food Marketing Plan 112

Exposure Ninja

OCTOBER 16, 2023

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketers Marketing User-Generated 52

Exposure Ninja

JUNE 15, 2022

By the time some of them resumed their campaigns the space had become more competitive than beforehand, as other businesses had continued their digital marketing and increased their market share. The same goes for search engine optimisation , social media marketing , and video marketing.

Digital Marketing 52

Digital Marketing Marketers Marketing Real Estate 52

Martech

APRIL 10, 2024

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care.

Promotion 85

Promotion Product Marketing Strategy Management 85

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Exposure Ninja

OCTOBER 16, 2023

Another way is through social media. Social Media Social media marketing is a hugely popular type of digital marketing thanks to its accessibility and widespread adoption. Inbound Marketing Inbound marketing is any marketing where consumers find you.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Exposure Ninja

AUGUST 11, 2023

Digital Marketing Digital marketing is the opposite of traditional marketing and includes any marketing activity you do online. Outbound Marketing Outbound marketing is any marketing activity where the business starts a conversation with a potential customer. Businesses themselves are your customers.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Backlinko

MAY 14, 2024

The restaurant also uses social media to highlight its differentiators. Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. And attract new and existing customers.

PR 113

PR Customer loyalty User-Generated SEO 113

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.

Gen Z 113

Gen Z Law B2C Entertainment 113