Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content. Competition is likewise fierce for brands in the B2C space. Your social presence, too.

Branding 125

Branding B2C Thought Leadership Promotion 125

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. consumers find marketing personalization appealing. Thought Leadership. Video Marketing and Sales. Mobile video consumption increases by 100% every year.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. C-suite and subject matter experts often collaborate on thought leadership content. HANDPICKED RELATED CONTENT: Don’t Forget the Leadership in Thought Leadership. Eric Quanstrom, chief marketing officer, CIENCE.

Content Marketing 107

Content Marketing Thought Leadership Real Estate Copywriting 107

Marketing Insider Group

FEBRUARY 2, 2021

In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Moz

JANUARY 17, 2021

It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage. How to use B2B email marketing.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65

Exposure Ninja

OCTOBER 16, 2023

If your goal is thought leadership in your industry, attend events where the attendants are your peers and competitors. Video Marketing Video marketing differs from traditional TV adverts in that it covers a broader range of topics and is more adaptable.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Sprout Social

OCTOBER 17, 2016

How Social Media Marketers Use Facebook The way businesses use Facebook has changed over the years as new features have been released. Aside from sharing articles, Facebook is great for lead generation through ads and video marketing. Community building is also an important aspect of social media marketing.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.

Gen Z 112

Gen Z Law B2C Entertainment 112