Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed.

Transform 122

Transform Pharmaceutical B2C Event Marketing 122

Martech

DECEMBER 12, 2024

According to BCG : AI-mature companies are generating 72% of their AI value in core functions like operations, marketing, and sales…Of the companies that are on their AI transformation journey, 68% have reshape plays in motion, transforming their support functions with AI before moving to the core functions critical to their industry.

Transform 109

Transform User-Generated B2C Management 109

Martech

SEPTEMBER 12, 2024

In addition, enhancements to Oracle’s revenue transformation solution include: Unified CPQ, contracts, and order management helping to organize and execute complex sales agreements. Although these announcements shine a light on Oracle’s support for B2B marketing teams, Pinkerton didn’t want to overlook B2C.

Transform 112

Transform B2C Manufacturing Finance 112

Set Up

AUGUST 27, 2024

Many Agencies often focus heavily on B2C tactics to attract Clients. With twenty years of personal experience in growing Agencies—from niche specialists to global leaders—I’ve seen firsthand how embracing a B2B mindset transforms results. The B2B Blind Spot Are you overlooking your own growth?

B2C 59

B2C Transform Marketing Strategy Content Marketing 59

Hubspot Marketing

NOVEMBER 19, 2024

How To Do B2B Market Research B2B Market Research vs. B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. B2C transactions typically happen quicker.

Market Research 121

Market Research B2C Marketers Marketing 121

Aspiration Marketing

OCTOBER 18, 2022

More importantly, the average B2B customer has also transformed. Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

Together we will deliver an unrivaled solution that will place customer experience and engagement at the heart of digital transformation. The combination of Marketo and Adobe’s Experience Cloud will form the definitive system of engagement for B2C and B2B enterprise marketers.

Transform 134

Transform Place Customer Thought Leadership 134

Martech

JANUARY 2, 2025

The implementation of interconnected shopping experiences has transformed customer expectations they want more personalized experiences, diverse delivery options, and simple returns, said Babcock.

Retail 116

Retail Transform Advertisers Advertising 116

Martech

NOVEMBER 20, 2024

For example, if a B2C company suddenly needs to focus more on customer retention rather than acquisition, it may find itself overstaffed with acquisition specialists. Position-less marketing is a movement that transforms how brands engage customers, build lasting relationships, and optimize customer lifetime value.

Customer 124

Customer Transform Customer loyalty Marketers 124

Martech

NOVEMBER 27, 2024

AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. Dig deeper: How autonomous AI pipelines will transform marketing campaigns Email: Business email address Sign me up! Processing. appeared first on MarTech.

Transform 120

Transform B2C CMO New Technology 120

Martech

MARCH 24, 2025

The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. New roles mean new responsibilities for retail associates Retail location transformation means the stores’ roles are also changing. Source: Salesforce Connected Shoppers report, 2025.

Retail 107

Retail Gen Z Transform Shoppers 107

Martech

MARCH 30, 2022

An important theme I’m picking up on is the sense that, as far as transformation is concerned, we’re all kind of in the same boat together. Or, I should clarify: many of the needs and demands for transformation apply across the board. But, of course, it’s up to individual organizations to step up and meet these demands to transform.

Transform 98

Transform Digital Marketing Management Marketers 98

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

Gen Z 104

Gen Z Transform Health Entertainment 104

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. The post How Citizens Bank transformed content to reach changing customer needs appeared first on MarTech. Since launching in late 2021, #DitchYourWalletDuet has garnered 12.9

Transform 118

Transform Customer Education Management 118

Martech

DECEMBER 28, 2022

The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech. Being able to deliver these product-based immersive experiences across any device and any platform is key to building customer loyalty.”. Get MarTech! In your inbox. Processing.

Transform 118

Transform eCommerce Shoppers Retail 118

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! B2C Marketers Find Success with Content Marketing.

B2C 26

B2C Content Marketing Product Millennials 26

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. The post How Citizens Bank transformed content to meet changing customer needs appeared first on MarTech. Since launching in late 2021, #DitchYourWalletDuet has garnered 12.9

Transform 117

Transform Customer Education Management 117

Neil Patel

SEPTEMBER 6, 2021

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

B2C 139

B2C Entertainment Non-Profit Transform 139

Martech

AUGUST 6, 2024

“This has happened at a perfect time for their competitors because you’ve got OpenAI, you’ve got Microsoft and the fundamentally different conversational search underpinned by AI, which I think completely transforms the consumer experience,” Amelia Waddington, chief product officer for search intelligence vendor Captify, told MarTech.

Advertisers 132

Advertisers Advertising Non-Profit Transform 132

Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

Transform 91

Transform eBook Thought Leadership Whitepaper 91

Martech

NOVEMBER 21, 2024

Third and fourth: improving execution by automating service processes and transforming service with automated execution plans. But 70% of the interactions a customer will have, whether it be B2C or B2B, will be with the service department. I asked Wartgow to distinguish between the latter two.

Management 144

Management Customer Transform Thought Leadership 144

Martech

JUNE 10, 2024

The post Pega’s Blueprint for digital transformation appeared first on MarTech. Are you getting the most from your stack? Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

Transform 84

Transform User-Generated Analytics Product 84

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 92

B2C Social Media Marketing User-Generated Entertainment 92

Martech

JANUARY 9, 2025

The future of shopping AI has the potential to transform shopping by simplifying choices and improving decision-making, but finding the right balance is essential. Retailers must use brands as filters to narrow down overwhelming options while offering consumers enough meaningful choices.

Customer 111

Customer Transform Shoppers eCommerce 111

Marketing Insider Group

SEPTEMBER 24, 2024

B2C companies have been forced to figure this out in the last couple of years, and now, many B2B companies are catching up. The Sociology of Social Great marketers realize that social tools have enabled collaboration, connections, and networks to transform people and their place in our socio-economic and geo-political world.

Transform 78

Transform Social Media Marketing Whitepaper Marketers 78

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. We'd love to hear about them.

Price 118

Price Thought Leadership Transform User-Generated 118

Digital Marketer

DECEMBER 19, 2022

The post How Ecommerce Transformed Marketing appeared first on DigitalMarketer. Image sourced from Digital Skill Blog. Businesses that sell directly to other businesses. These include SaaS companies like these providers of small business VoIP in Canada. Businesses sell directly to the customer. Customers selling to other customers.

Transform 82

Transform eCommerce Retail Entertainment 82

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. We’ve already seen above how enterprises will be using composable infrastructures to transform. Dig deeper: No–code tools are transforming marketers into makers. Low-code customer experience processes. Processing.

Transform 98

Transform Retail Shoppers Price 98

Martech

FEBRUARY 3, 2025

In summary, Super Bowl advertising has transformed from a simple promotional tool into a highly strategic marketing opportunity, with escalating costs reflecting its importance in the advertising landscape. Want to ask your own question of MarTechBot?

Transform 111

Transform Price Entertainment Advertisers 111

Hootsuite

NOVEMBER 21, 2024

But just because unhinged virality works for the Duolingos of the world (fun, personality-driven B2C brands) doesn’t make it a realistic strategy for every brand. I’ve worked with individuals in the past whose bosses and teams think virality is the ultimate answer to a sell out a launch and complete business transformation.”

Transform 118

Transform Marketers Marketing Traditional Marketing 118

Martech

MARCH 24, 2025

Advanced analysis : AI is transforming measurement, and brands must adopt modern analytics to leverage its capabilities and stay competitive. Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies The future of AI: strategy over automation AI adoption in media is no longer a question of if but when.

Transform 72

Transform B2C Price Advertising 72

Rock Content

APRIL 25, 2023

When it comes to business-to-consumer (B2C) marketing, great copy is essential. B2C copywriting is an art. What Is B2C Copywriting? B2C copywriting speaks directly to the B2C audience, which is the consumer. For B2C brands, the decision-maker is sometimes just one individual, but at other times, it can be a family.

Copywriting 98

Copywriting B2C Transform Product 98

Martech

NOVEMBER 4, 2024

Tap into models to unlock ever-increasing customer insights With a solid data collection strategy, you can build models and transformations to address important gaps in your marketing strategy. Model building is essential for gaining valuable insights from your data.

Transform 116

Transform Retail Manufacturing eCommerce 116

Content Marketing Institute

NOVEMBER 28, 2018

? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. In it, DIY expert Monica Mangin transforms problem spaces for perplexed homeowners. The post 7 B2C Brands Offer Content Marketing Lessons and Inspiration appeared first on Content Marketing Institute.

B2C 106

B2C Content Marketing Branding Fashion 106

Martech

MARCH 19, 2025

Closing this gap requires transparency, keeping data secure, ensuring easy access to human support when needed, and respecting how and where people prefer to interact.

Transform 88

Transform eCommerce Customer Product 88

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Take a photo or video, and Cheetos Vision transforms the image into Cheetos. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. A cruise line writes romance stories. the maker of the crunchy orange snacks.

B2C 107

B2C Content Marketing Food Transform 107

Martech

DECEMBER 26, 2024

“2025 will be the year that brands fully embrace the true potential of image recognition technology, fundamentally changing how brands connect with their audiences, transforming everyday visuals into actionable touch points, said Matty Beckerman, CEO of interactive experience company IRCODE.

Customer 120

Customer Direct Mail Transform Health 120