Adobe Experience Cloud Blog

OCTOBER 20, 2014

Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, Operating without a video marketing strategy is no longer an option. Content Marketing b2b B2C' Ask and AOL combined!)

B2C 134

B2C Thought Leadership Marketers Marketing 134

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 126

Branding Millennials Video Marketing B2C 126

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Search Engine Land

JUNE 14, 2024

This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take.

Branding 99

Branding B2C Education eCommerce 99

Marketing Insider Group

SEPTEMBER 20, 2017

It’s not a marketing secret or even a trend. Video marketing has become a sizable slice of the digital marketing pie. B2B, B2C, enterprise level, start-up, mom and pop shop – video does not discriminate. The post 6 Reasons Your Marketing Video Isn’t Going Viral appeared first on Marketing Insider Group.

B2C 103

B2C Marketers Marketing Video Marketing 103

Marketing Insider Group

OCTOBER 8, 2020

Video Marketing. According to Cisco, video will comprise more than 80% of global Internet traffic by the year 2020. With an effective strategy, video marketing campaigns can engage the minds of millions in a short period of time. Here are 8 valuable tips and tricks your business can learn from TikTok.

B2C 144

B2C Marketers Marketing Video Marketing 144

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content. Competition is likewise fierce for brands in the B2C space. Your social presence, too.

Branding 125

Branding B2C Thought Leadership Promotion 125

Trade Press Services Newsletter

OCTOBER 6, 2022

User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing. Defined as any content created by users of an online platform, UGC is popular in B2C markets. There are, however, many creative ways to implement UGC in your B2B marketing strategy. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

SEPTEMBER 26, 2022

With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. Below, you’ll find a deeper discussion surrounding the various fintech marketing strategies and how they work. B2B fintech marketing. Get MarTech! In your inbox.

Transform 113

Transform B2C Finance Affiliate Marketing 113

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Video Marketing and Sales.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Search Engine Land

FEBRUARY 26, 2024

Influencer marketing. Video marketing tactics and strategy. Key digital marketing priorities for SMBs in 2024 The first finding should not surprise those actively engaged in digital marketing across various industries, verticals, niches and three-letter acronyms like “B2C” and “B2B”.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Jeffbullas ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. Why we care.

B2C 108

B2C Customer Journey Customer Product 108

Marketing Insider Group

MAY 17, 2023

Paid Ads: Zappos We’ll shoot you straight: We’re not the biggest fans of paid ads around here because content marketing and other organic messaging substantially outperform this method. Paid ads can work well in B2C by targeting customers seasonally. Video marketing : Take inspiration from Blendtec’s “Will It Blend?”

Digital Marketing 27

Digital Marketing Affiliate Marketing Marketers Marketing 27

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketers Marketing B2C 134

Martech

MAY 17, 2022

Track performance of videos, podcasts and themes. Provide data to feed attribution models and marketing automation and ABM strategies. Did we mention that B2B is looking more and more like B2C. That means a preference for visuals over words , for video over white papers, for podcasts over sales calls. Why we care.

Whitepaper 98

Whitepaper B2C Branding Transform 98

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Spiralytics) 82% of marketers plan to maintain or increase their podcast investments. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. seconds over the past two decades.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

FEBRUARY 2, 2021

In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Neil Patel

AUGUST 5, 2021

Typically, you’re marketing fitness goods and services directly to individuals, rather than businesses. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges. Try Video Marketing.

Advertisers 141

Advertisers Advertising Health User-Generated 141

Duct Tape Marketing

APRIL 10, 2015

I once watched an online B2C video advertisement that was over an hour long. Video Ads All the Rage Google launched a video ad option for AdWords this week. Small Business Using Video A few days ago I asked readers to tell me. Google Marketing Materials Storytelling YouTube Mike Tyler video marketing'

Advertising 74

Advertising Advertisers B2C Video Marketing 74

Marketing Insider Group

JANUARY 19, 2021

But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Quick Takeaways.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Martech

SEPTEMBER 17, 2024

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry.

Price 111

Price Advertising Advertisers Law 111

Neil Patel

OCTOBER 13, 2021

Start your Q4 off strong and warm up your list with a strong email marketing strategy. Prioritize Video Content. Video marketing is here, and it’s disrupting the industry, but what makes it so successful? Start a YouTube channel, develop a Reels strategy, or embed videos on your website.

Transform 135

Transform Price Shoppers Shipping 135

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. Why we care.

Promotion 119

Promotion Advertising Advertisers Marketing Strategy 119

Hubspot Marketing

NOVEMBER 30, 2022

You can use every digital marketing tactic listed above throughout an inbound marketing strategy to create a customer experience that works with the customer, not against them. Here are some classic examples of inbound marketing versus traditional marketing: Blogging vs. pop-up ads. B2C Digital Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Content Marketing Institute

JANUARY 17, 2019

Eric Quanstrom, chief marketing officer, CIENCE. Employees at @ciencecom help #marketing efforts by participating in day-in-the-life articles, says @EQuanstrom. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. Audrey Fairbrother, marketing manager, Worldwide 101.

Content Marketing 110

Content Marketing Thought Leadership Real Estate Copywriting 110

Martech

JANUARY 20, 2025

See more about how marketers are using MarTechBot here. Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT.

Brand Management 106

Brand Management User-Generated Marketers Marketing 106

Martech

AUGUST 2, 2024

Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. Nonetheless, analysts managed to be disappointed about it. Analysts were expecting Amazon to report online advertising sales of $13 billion.

Advertising 111

Advertising Advertisers Management Video Marketing 111

Content Marketing Institute

DECEMBER 27, 2018

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. The question is are you creating video content good enough to move the needle for your organization? Are you creating #videos that move the needle for your organization? It’s no surprise.

B2C 111

B2C Energy Entertainment Video Marketing 111

Hubspot Marketing

JULY 10, 2018

Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product?

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Sprout Social

MARCH 8, 2019

As video content continues to take over the web, YouTube represents one of the fastest-growing communities online. And while it’s no secret that people love to watch videos, but the degree to which consumers use videos for product research is staggering.

B2C 111

B2C Promotion Place Branding 111

SocialPilot

DECEMBER 7, 2023

49% B2C and 39% B2B marketers said LinkedIn is popular platform. Manage Resources Efficiently Attractive images, Infographics and compelling videos are very important for better social media engagement. Read: How to develop best video marketing strategy?

Logistics 85

Logistics B2C User-Generated Management 85

Neil Patel

JUNE 5, 2014

LinkedIn is the platform for B2B marketing , not B2C marketing. These companies could benefit from the extra marketing love. Don’t neglect LinkedIn, especially if you’re in B2C. Some brands lend themselves to video virality more than others, but any brand can be successful at video marketing.

B2C 76

B2C Social Media Marketing User-Generated Promotion 76

Exposure Ninja

AUGUST 11, 2023

Digital Marketing Digital marketing is the opposite of traditional marketing and includes any marketing activity you do online. Outbound Marketing Outbound marketing is any marketing activity where the business starts a conversation with a potential customer. Businesses themselves are your customers.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Rock Content

JUNE 24, 2020

As we’ve mentioned before in this article, quizzes are a popular way to build interactive content aiming at engagement , which can benefit both B2B and B2C companies. hours of video online every single day; 85% of the companies are so happy with their video results that they plan to increase spending in 2020.

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

Set Up

SEPTEMBER 19, 2023

In an era where self-education is more prevalent than ever, we have seen a great deal of success with video marketing and how-to tutorials that help consumers understand packaging technologies. TLDR: It does not matter if a company is B2B or B2C, it matters what type of work they are doing, and if it is resonating with people.

Transform 59

Transform B2C Food Direct Mail 59