Martech

SEPTEMBER 7, 2021

And yet thinking of ourselves too much as brands can take away from what’s human and real. If everyone acts too much like a personal brand manager, all communication can start to feel like marketing. There’s a line between personal branding and self-promotion. This was six years before LinkedIn launched in 2003.

Branding 143

Branding Communications Brand Management Promotion 143

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Tone) Please use simple language.

Branding 118

Branding Key Performance Indicator Customer Journey Marketing Mix 118

Adobe Experience Cloud Blog

SEPTEMBER 16, 2014

For example, if you’re a consumer packaged goods company (CPG), the brand managers for each of your products are probably working with multiple agencies – one in charge of creative, another managing your go-to-market strategy, another for press releases (note: all of these agencies are responsible for regularly wining and dining you).

Product 134

Product Branding Thought Leadership Energy 134

Digital Marketer

APRIL 20, 2023

This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship. What is a Brand-Customer Relationship? Your brand-customer relationship is the connection between your business and its customers.

Branding 80

Branding Customer Customer loyalty Brand Management 80

Marketing Insider Group

JANUARY 13, 2021

The priority of SEO in brand reputation management is becoming more acknowledged. A new study found that a majority of business executives agree that SEO does impact brand perception. While companies realize the importance of SEO and online brand management, most are unhappy with their portrayal.

Management 145

Management Content Marketing SEO Marketers 145

Martech

MAY 23, 2024

Brand management. Kawalsky explained: “Managing brand IP and creating a clear visual identity is essential, and we wanted to make it easy for organizations to set design approval requirements, or limit teams to only use content that’s ready for commercial use.

User-Generated 126

User-Generated Finance Brand Management Management 126

Buffer Marketing

APRIL 4, 2023

The Passionfroot team Akta, the creator at Passionfroot, is a content creator, brand manager, and community builder, who hosts the Creators on Air podcast and writes the Frootful Creator newsletter. With Buffer, she's been able to streamline her content scheduling process and grow her following on Instagram and LinkedIn.

Brand Management 126

Brand Management Price Management Branding 126

Marketing Insider Group

MARCH 26, 2018

When you combine that with the rising impact that social media can have on a brand, a sound approach to brand management is to identify the most common episodes that can impact brand perception and to take a cross functional approach to managing them […].

Branding 82

Branding Brand Management Management Customer 82

Martech

SEPTEMBER 13, 2023

The harder it is to keep track of, the less consistency across your brand management. Without those, you lose any record of what’s being done with that asset in terms of when, where and by whom. Dig deeper: DAM metadata: Why less is more Uploading the same asset in multiple locations is not only risky, it’s inefficient.

Management 131

Management Brand Management CRM Promotion 131

Martech

OCTOBER 14, 2024

Brand manager: To ensure brand messaging is consistent and aligned. Engagement rates across channels. Sales attributed to cross-channel campaigns. Roles: Marketing coordinator: To oversee the integration of marketing efforts across channels.

Key Performance Indicator 121

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 121

Marketing Insider Group

MAY 30, 2019

Brand management and demand generation leverage one another […]. While staying within budget, companies strategize to stay ahead of competitors and generate ROI. Without leads, there wouldn’t be any sales, and without sales, companies would not achieve revenue goals. The post Do You Need to Work with a Lead Generation Company?

Brand Management 104

Brand Management Management Branding Marketers 104

Adobe Experience Cloud Blog

JULY 16, 2014

Why We Like It: Awesome resources for brand managers and B2B content marketers alike. Areas of Expertise : Social, mobile, branding. Why We Like It: Killer guest bloggers, examples, and innovative thought leadership. Check it Out : Convince and Convert . Copyblogger. Areas of Expertise : Copy writing, blogging. Heidi Cohen.

Content Marketing 134

Content Marketing Thought Leadership Marketers Marketing 134

Search Engine Land

JANUARY 24, 2024

Multiple users logged into the same Business Manager account can access the reporting history for the entire business, making it easier for different departments to share information. Updates to Rights Manager. Meta is adding three new features to help brands manage and protect their copyrighted content at scale.

Branding 93

Branding Brand Management Management Search Marketers 93

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because someone has seen your post doesn’t mean they care for your brand or products.

Key Performance Indicator 112

Key Performance Indicator Social Media Marketing Whitepaper Marketers 112

Duct Tape Marketing

MAY 13, 2023

They often act as vendors who execute specific strategies but do not necessarily delve into strategic planning or brand management. Fractional CMOs offer a more comprehensive service, including strategic planning, brand management, data analysis, budget management, and team building or management.

CMO 92

CMO Key Performance Indicator Traditional Marketing Brand Management 92

Martech

AUGUST 8, 2024

Position-less Marketers go beyond typically siloed functions, such as brand manager, content creator, and digital marketer. AI enabling the Position-Less Marketer By streamlining, automating and elevating so many marketing tasks, AI has paved the way for Position-less Marketers. Embrace versatility with a diverse skill set.

Shoppers 124

Shoppers Shipping Retail Communications 124

Martech

JANUARY 5, 2024

AI-powered tools can optimize brand management by flagging inconsistent brand assets and generating brand-consistent content based on location, audience and other factors. AI will increasingly play a critical role in how we manage, modify and optimize digital assets.

Management 130

Management Transform User-Generated Brand Management 130

Martech

JANUARY 22, 2024

Visit the personas page to get select one from the list: CMO Marketing manager Marketing operations manager Lead Generation Director/Manager Email marketing expert Business analyst / analytics expert Brand manager Product manager AI expert Senior exec (CEO/CFO/COO etc) Personal coach Image generation AI generated image: The word “CREATE” (..)

Transform 119

Transform CMO User-Generated Management 119

Search Engine Land

JULY 3, 2023

The role of digital authority management Building a brand and reputation are originally the task of brand management, marketing and PR – basically, beyond classic SEO. However, those responsible for brands rarely concern themselves with the effects of their efforts on generating algorithmically measurable signals.

Management 96

Management PR User-Generated SEO 96

Martech

MARCH 29, 2022

Which reminds me of what a garbage bag brand manager told me: “Don’t overthink it. Constantine von Hoffman, Managing Editor. How do you figure out what data is important and what is not? Get to know your customer better. Understand what’s important to them and you’ll know which metrics matter.

Customer 98

Customer CMO CRM Brand Management 98

Martech

MARCH 14, 2022

It was caught by a team of researchers not a brand manager, agency or, most importantly, an ad verification guarantor. Why we care: From all reports this appears to be a technical mistake by Gannett and nothing else. But the issue it brings up is much larger. This went on for nine months before being noticed.

Advertisers 105

Advertisers Advertising Brand Management Place 105

Bannerflow

SEPTEMBER 10, 2021

We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking. Elina Soreby, Brand Manager, Tele2: The challenge for our team was that we wanted to modernise our graphic identity. What were the challenges when rebranding Com Hem to Tele2?

Marketing Mix 98

Marketing Mix Advertising Advertisers Communications 98

Hubspot Marketing

AUGUST 19, 2024

Last week, Anna Sokratov, the brand manager for a particularly vile-tasting liqueur called Jeppson’s Malört, gave us this question for Savage: What unconventional marketing approach would you like to take, and how would you go about doing something you haven't done before?

Brand Management 92

Brand Management Video Marketing Product Management 92

Martech

FEBRUARY 14, 2024

“One of the main goals for our sonic identity is to be highly recognized and associated with the TD brand in the same way as, for example, the logos of Intel, Netflix and McDonald’s are recognized with their brands,” said Nathan Strawn, senior group manager, global brand management for TD.

Customer 131

Customer Customer Journey Communications Brand Management 131

Sprout Social

DECEMBER 16, 2020

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. Then, they connect to it emotionally.

Food 131

Food Advertisers Advertising Retail 131

Hubspot Marketing

AUGUST 12, 2024

million people and tastes like burning rubber, I talked to Anna Sokratov , brand manager at Jeppson’s Malört at CH Distillery in Chicago. The herbaceous flavor of Jeppson’s Malört (Swedish for “wormwood,” the drink’s only flavoring) was (in)famously described by comedian John Hodgman as “pencil shavings and heartbreak.”

Marketers 104

Marketers Marketing Brand Management Branding 104

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. But traditional PR can be time-consuming, expensive, and limited in its reach.

PR 142

PR Whitepaper Content Marketing Marketers 142

Adobe Experience Cloud Blog

JANUARY 28, 2014

It’s like a two-way mirror that allows you to gain a complete picture of your customer and promote your brand in response. Use a social media monitoring platforms to manage consistent branding on all of your social profiles (read: brand management), engage with influencers, provide customer support, and track conversations.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Hubspot Marketing

JULY 6, 2021

Using a survey or focus group will help you determine how high your brand salience is compared to competitors. Now, let's look at the brand salience model that you can use to strategize your brand positioning. Brand Salience Model.

Branding 145

Branding Communications Promotion Brand Management 145

Hubspot Marketing

APRIL 28, 2020

Below, you'll find everything you need to know about content managers, from what they do to how to become one. What are content managers, and what do they do? According to Senior Brand Manager Alicia Collins, "Content managers wear many hats. Let's take a look.

Management 144

Management Copywriting SEO Communications 144

Buffer Marketing

AUGUST 13, 2024

Skeepers Best for discovering and managing user-generated content Skeepers helps brands manage and leverage user-generated content (UGC) to drive e-commerce sales. Pricing : Passionfroot offers a free version with essential features, making it accessible to creators at different stages of their careers.

Influencer Marketing 117

Influencer Marketing Branding Affiliate Marketing Fashion 117

The CMO Survey

MARCH 28, 2023

Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 percent increase this year.

CMO 130

CMO Finance Marketers B2C 130

Marketing Insider Group

AUGUST 11, 2011

In classic B2C companies marketing owns the P&L for the brands they manage. The coveted position in those companies is the brand manager who essentially acts as the CEO of that brand’s business. It must include product development and service delivery. “Why?&#

Transform 104

Transform Outbound Marketing Copywriting B2C 104

Hubspot Marketing

APRIL 2, 2019

Your brand identity is typically comprised of your values, how you communicate your product or service, and what you want people to feel when they interact with it. ???? Strong branding gives your business more than a name. Brand management. Brand management refers to the process of creating and maintaining your brand.

Branding 145

Branding Shoppers Entertainment Advertisers 145

Search Engine Land

FEBRUARY 7, 2024

Using generative AI can be OK as long as these product descriptions are checked by a copywriter or brand manager and they are signed off before going live. If you are a smaller site, it’s best to write them yourself or take some time. Dig deeper: How to use ChatGPT to generate product descriptions at scale 4.

Product 125

Product SEO Copywriting eCommerce 125

Rock Content

DECEMBER 8, 2016

By combining digital branding and content marketing, you can improve the effectiveness of your content marketing efforts. About the Author: Juntae DeLane is the founder of Digital Branding Institute, Sr. Digital Brand Manager for the University of Southern California, and principal consultant for DIGITAL DELANE.

Content Marketing 103

Content Marketing Branding Marketers Marketing 103

Martech

SEPTEMBER 16, 2021

For years, digital asset management was either not included or marginalized in the marketing technology conversation. People viewed DAM as the tool of creatives, brand managers, and even (wait for it…) librarians. DAM as a marketing tech service.

Management 122

Management Analytics Brand Management Customer 122