yorCMO

JUNE 1, 2023

Effective brand management is crucial for businesses to establish a strong identity and gain a competitive edge. The post The Importance of Brand and Brand Management appeared first on yorCMO.

Brand Management 52

Brand Management Management Branding 52

Martech

OCTOBER 14, 2024

Brand manager: To ensure brand messaging is consistent and aligned. Engagement rates across channels. Sales attributed to cross-channel campaigns. Roles: Marketing coordinator: To oversee the integration of marketing efforts across channels.

Key Performance Indicator 113

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 113

Hubspot Marketing

AUGUST 19, 2024

Last week, Anna Sokratov, the brand manager for a particularly vile-tasting liqueur called Jeppson’s Malört, gave us this question for Savage: What unconventional marketing approach would you like to take, and how would you go about doing something you haven't done before?

Brand Management 106

Brand Management Video Marketing Product Management 106

SocialPilot

JANUARY 8, 2025

The lack of bulk scheduling and export options might slow down content management for businesses posting frequently. The plan misses some advanced features needed for large-scale client management. With three team members included, different location managers can coordinate social media efforts while maintaining brand consistency.

Price 85

Price Non-Profit Analytics User-Generated 85

Martech

AUGUST 8, 2024

Position-less Marketers go beyond typically siloed functions, such as brand manager, content creator, and digital marketer. AI enabling the Position-Less Marketer By streamlining, automating and elevating so many marketing tasks, AI has paved the way for Position-less Marketers. Embrace versatility with a diverse skill set.

Shoppers 116

Shoppers Shipping Retail Communications 116

Hubspot Marketing

AUGUST 12, 2024

million people and tastes like burning rubber, I talked to Anna Sokratov , brand manager at Jeppson’s Malört at CH Distillery in Chicago. The herbaceous flavor of Jeppson’s Malört (Swedish for “wormwood,” the drink’s only flavoring) was (in)famously described by comedian John Hodgman as “pencil shavings and heartbreak.”

Marketers 109

Marketers Marketing Brand Management Branding 109

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation.

Whitepaper 107

Whitepaper Key Performance Indicator Thought Leadership User-Generated 107

Buffer Marketing

AUGUST 13, 2024

Skeepers Best for discovering and managing user-generated content Skeepers helps brands manage and leverage user-generated content (UGC) to drive e-commerce sales. Pricing : Passionfroot offers a free version with essential features, making it accessible to creators at different stages of their careers.

Influencer Marketing 113

Influencer Marketing Branding Affiliate Marketing Fashion 113

SocialPilot

DECEMBER 15, 2024

Missing Features: White label reporting Enterprise-grade API Advanced customization options Unlimited brands management Advanced team permissions While the Advanced plan works for growing teams, some gaps appear when handling multiple clients or large teams. Without white-label options, agencies can’t fully brand their reports.

Price 75

Price Non-Profit Analytics Brand Management 75

Hubspot Marketing

NOVEMBER 15, 2024

The uniform brand presence a la Apple can help you generate more revenue. Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Increases Internal Team Effectiveness A holistic approach offers significant internal benefits, too.

CMO 128

CMO Traditional Marketing Communications Marketers 128

Lynton Web

DECEMBER 16, 2024

Two solutions have emerged to tackle this challenge: HubSpot Business Units and SyncSmart Portals (a product built by our sister brand, SyncSmart ). While they both solve multi-brand management problems, they take fundamentally different approaches.

Branding 98

Branding Manufacturing Management Retail 98

Hubspot Marketing

DECEMBER 20, 2024

Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. (Plus, a bonus rip in the spacetime continuum.) 2024s Lingering Questions To kick things off, my colleague, friend, and former AV Club executive editor, Laura M. Browning cooked up this one: Malrt is one of Chicagos mascots.

Transform 108

Transform Marketers Marketing CMO 108

Search Engine Land

AUGUST 1, 2024

Over the years, Google has built a detailed understanding of brands, similar to its own version of Wikipedia, to grasp their importance and nuances better. PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management.

SEO 98

SEO PR User-Generated Education 98

Businesses Grow

MARCH 10, 2025

It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.” And all that can be ruined by somebody who is out to get you.

Transform 104

Transform Influencer Marketing Thought Leadership Marketers 104

Sprout Social

SEPTEMBER 26, 2024

Awario Awario is a brand management platform that tracks conversations across social media, news, blogs, videos, forums and reviews. In real-time, users can monitor what’s said about a company, including its products, competitors‌ and customers.

Analytics 99

Analytics Social Media Marketing Marketers Marketing 99

SocialPilot

DECEMBER 16, 2024

The plan also provides other important features, such as customizable links to help manage partnerships and collaborations. With the brand management tool, you can have consistent messaging across multiple platforms. You can also use the brand collaborative feature to enable real-time feedback and post approvals.

Price 75

Price Non-Profit Analytics User-Generated 75

Hubspot Marketing

NOVEMBER 29, 2024

When hoping to transition into the field, it's always best to kick things off with experience in fields like digital marketing or brand management. You can transition to product marketing after gaining marketing experience, even if your experience is in digital or content marketing.

Product Marketing 107

Product Marketing Product Management Marketers 107

Martech

SEPTEMBER 7, 2021

And yet thinking of ourselves too much as brands can take away from what’s human and real. If everyone acts too much like a personal brand manager, all communication can start to feel like marketing. There’s a line between personal branding and self-promotion. This was six years before LinkedIn launched in 2003.

Branding 142

Branding Communications Brand Management Promotion 142

Adobe Experience Cloud Blog

SEPTEMBER 16, 2014

For example, if you’re a consumer packaged goods company (CPG), the brand managers for each of your products are probably working with multiple agencies – one in charge of creative, another managing your go-to-market strategy, another for press releases (note: all of these agencies are responsible for regularly wining and dining you).

Product 134

Product Branding Thought Leadership Energy 134

Digital Marketer

APRIL 20, 2023

This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship. What is a Brand-Customer Relationship? Your brand-customer relationship is the connection between your business and its customers.

Branding 80

Branding Customer Customer loyalty Brand Management 80

Search Engine Land

JULY 17, 2024

Corporate executives, brand managers and PR professionals need to recognize that clever spammy SEO tactics can’t “push” negative stories from credible sources down the search engine results page (SERP). If you’re a corporate executive, brand manager or SEO, then make the case for putting PR in charge.

Branding 79

Branding PR Food Gen Z 79

Marketing Insider Group

JANUARY 13, 2021

The priority of SEO in brand reputation management is becoming more acknowledged. A new study found that a majority of business executives agree that SEO does impact brand perception. While companies realize the importance of SEO and online brand management, most are unhappy with their portrayal.

Management 145

Management Content Marketing SEO Marketers 145

Marketing Insider Group

MARCH 26, 2018

When you combine that with the rising impact that social media can have on a brand, a sound approach to brand management is to identify the most common episodes that can impact brand perception and to take a cross functional approach to managing them […].

Branding 81

Branding Brand Management Management Customer 81

Martech

MAY 23, 2024

Brand management. Kawalsky explained: “Managing brand IP and creating a clear visual identity is essential, and we wanted to make it easy for organizations to set design approval requirements, or limit teams to only use content that’s ready for commercial use.

User-Generated 118

User-Generated Finance Brand Management Management 118

Buffer Marketing

APRIL 4, 2023

The Passionfroot team Akta, the creator at Passionfroot, is a content creator, brand manager, and community builder, who hosts the Creators on Air podcast and writes the Frootful Creator newsletter. With Buffer, she's been able to streamline her content scheduling process and grow her following on Instagram and LinkedIn.

Brand Management 121

Brand Management Management Price Branding 121

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Tone) Please use simple language.

Branding 110

Branding Key Performance Indicator Customer Journey Marketing Mix 110

Marketing Insider Group

MAY 30, 2019

Brand management and demand generation leverage one another […]. While staying within budget, companies strategize to stay ahead of competitors and generate ROI. Without leads, there wouldn’t be any sales, and without sales, companies would not achieve revenue goals. The post Do You Need to Work with a Lead Generation Company?

Brand Management 104

Brand Management Management Branding Marketers 104

Martech

SEPTEMBER 13, 2023

The harder it is to keep track of, the less consistency across your brand management. Without those, you lose any record of what’s being done with that asset in terms of when, where and by whom. Dig deeper: DAM metadata: Why less is more Uploading the same asset in multiple locations is not only risky, it’s inefficient.

Management 125

Management Brand Management CRM Promotion 125

Adobe Experience Cloud Blog

JULY 16, 2014

Why We Like It: Awesome resources for brand managers and B2B content marketers alike. Areas of Expertise : Social, mobile, branding. Why We Like It: Killer guest bloggers, examples, and innovative thought leadership. Check it Out : Convince and Convert . Copyblogger. Areas of Expertise : Copy writing, blogging. Heidi Cohen.

Content Marketing 134

Content Marketing Thought Leadership Marketers Marketing 134

Hubspot Marketing

DECEMBER 27, 2024

Since marketing Malrt is such a new phenomenon, Sokratov, brand manager for Jeppsons Malrt, feels a lot of freedom to be funny, to be outlandish, to be experimental. (In Anna Sokratov says it was one of the first ads they ever ran for nearly a century prior, Malrt relied on word of mouth and Chicagoans pranking out-of-town guests.

Fashion 92

Fashion Marketers Marketing Entertainment 92

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because someone has seen your post doesn’t mean they care for your brand or products.

Key Performance Indicator 115

Key Performance Indicator Social Media Marketing Marketers Marketing 115

Duct Tape Marketing

MAY 13, 2023

They often act as vendors who execute specific strategies but do not necessarily delve into strategic planning or brand management. Fractional CMOs offer a more comprehensive service, including strategic planning, brand management, data analysis, budget management, and team building or management.

CMO 92

CMO Key Performance Indicator Traditional Marketing Brand Management 92

Search Engine Land

JANUARY 24, 2024

Multiple users logged into the same Business Manager account can access the reporting history for the entire business, making it easier for different departments to share information. Updates to Rights Manager. Meta is adding three new features to help brands manage and protect their copyrighted content at scale.

Branding 93

Branding Brand Management Management Search Marketers 93

Search Engine Land

JULY 3, 2023

The role of digital authority management Building a brand and reputation are originally the task of brand management, marketing and PR – basically, beyond classic SEO. However, those responsible for brands rarely concern themselves with the effects of their efforts on generating algorithmically measurable signals.

Management 96

Management PR User-Generated SEO 96

Martech

MARCH 29, 2022

Which reminds me of what a garbage bag brand manager told me: “Don’t overthink it. Constantine von Hoffman, Managing Editor. How do you figure out what data is important and what is not? Get to know your customer better. Understand what’s important to them and you’ll know which metrics matter.

Customer 98

Customer CMO CRM Brand Management 98

Sprout Social

DECEMBER 16, 2020

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. Then, they connect to it emotionally.

Food 138

Food Advertisers Advertising Retail 138

Bannerflow

SEPTEMBER 10, 2021

We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking. Elina Soreby, Brand Manager, Tele2: The challenge for our team was that we wanted to modernise our graphic identity. What were the challenges when rebranding Com Hem to Tele2?

Marketing Mix 98

Marketing Mix Advertisers Advertising Communications 98