Martech

JANUARY 20, 2025

It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. Awareness stage Strategy.

Brand Management 105

Brand Management User-Generated Marketers Marketing 105

Rock Content

DECEMBER 21, 2020

Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task. But nothing that good international branding management can’t solve.

Brand Management 78

Brand Management Branding Management Logistics 78

Martech

SEPTEMBER 7, 2021

In the latest Marketoonist, personal branding meets the digital age on LinkedIn. Fishburne’s take: Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “ The Brand Called You.” And yet thinking of ourselves too much as brands can take away from what’s human and real.

Branding 142

Branding Communications Brand Management Promotion 142

Hubspot Marketing

APRIL 2, 2019

That’s why they create a brand. From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. These brands are known, loved, and chosen out of a long lineup of options.

Branding 145

Branding Shoppers Entertainment Advertising 145

Sprout Social

JULY 28, 2021

Your brand is what people say about you when you’re not in the room. You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product. Lay the foundation: Brand positioning. Build the walls: Integrate brand into your product story.

Branding 138

Branding Transform Education Product 138

Hubspot Marketing

JULY 6, 2021

While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 Needless to say, branding is important for your business to succeed.

Branding 145

Branding Communications Promotion Brand Management 145

Adobe Experience Cloud Blog

SEPTEMBER 16, 2014

For example, if you’re a consumer packaged goods company (CPG), the brand managers for each of your products are probably working with multiple agencies – one in charge of creative, another managing your go-to-market strategy, another for press releases (note: all of these agencies are responsible for regularly wining and dining you).

Product 134

Product Branding Thought Leadership Energy 134

ConsumerTalk

JANUARY 9, 2024

Brand manager survey reveals what consumer packaged goods brands most value in an agency partnership

Brand Management 59

Brand Management Management Branding Marketers 59

yorCMO

JUNE 1, 2023

Effective brand management is crucial for businesses to establish a strong identity and gain a competitive edge. The post The Importance of Brand and Brand Management appeared first on yorCMO.

Brand Management 52

Brand Management Management Branding 52

Martech

OCTOBER 14, 2024

Project management tools (e.g., KPIs: Brand consistency score (measured through customer feedback). Brand manager: To ensure brand messaging is consistent and aligned. Asana, Trello). Engagement rates across channels. Sales attributed to cross-channel campaigns.

Key Performance Indicator 110

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 110

Adobe Experience Cloud Blog

MAY 10, 2018

Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. Professional services, airlines, wireless communication, and insurance are just a few examples of industries in which major brands have become nearly indistinguishable from one another. Becoming Truly Different.

Branding 134

Branding Transform Thought Leadership Energy 134

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis?

Branding 145

Branding Customer Key Performance Indicator Fashion 145

Hubspot Marketing

JUNE 14, 2023

Brand colors shape how people perceive your business. McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries. So why settle for a forgettable brand image that blends in with the crowd? What are brand colors?

Branding 135

Branding Food Finance Fashion 135

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand. Consider a brand like Apple from this holistic perspective. It’s a uniform, seamless brand experience. PR and earned media.

CMO 125

CMO Traditional Marketing Communications Marketers 125

Martech

AUGUST 8, 2024

The report also revealed that brands with advanced personalization capabilities are 48% more likely to exceed revenue goals, at a 9.9% The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits. average above target in 2023.

Shoppers 113

Shoppers Shipping Retail Communications 113

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Why is branding important?

Branding 145

Branding Transform Customer Acquisition Customer 145

Hubspot Marketing

AUGUST 12, 2024

million people and tastes like burning rubber, I talked to Anna Sokratov , brand manager at Jeppson’s Malört at CH Distillery in Chicago. People are really looking for brands that break that fourth wall,” Sokratov says. They want to see the people behind the brand.” But less is said about what authenticity looks like.

Marketers 107

Marketers Marketing Brand Management Branding 107

Hubspot Marketing

DECEMBER 20, 2024

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. And brands who know how to tap into that in an authentic way not in a transactional way are going to win.

Transform 106

Transform Marketers Marketing CMO 106

SocialPilot

JANUARY 8, 2025

Each brand includes only one profile from each platform. While the initial pricing appears budget-friendly, it’s worth noting that extra costs apply when adding more brands or team members. The brand and team-based pricing structure of Zoho Social means you can start small and expand. But is it all worth the price?

Price 85

Price Non-Profit Analytics User-Generated 85

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business. What is brand building? But hey, that’s the point!

Branding 127

Branding B2C Thought Leadership Promotion 127

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Businesses Grow

MARCH 10, 2025

2) From big campaigns to small acts of cultural relevance A few years ago, Pepsi announced that the big brand “bonfires” were over. Brands had to connect to moments of cultural relevance. But it became clear as brands became part of music, sports, fashion and leaned into emerging consumer signals. My guess is: ZERO.

Transform 90

Transform Influencer Marketing Thought Leadership Marketers 90

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. Regular updates on industry trends or new services can help keep your brand top-of-mind.

Whitepaper 105

Whitepaper Key Performance Indicator Thought Leadership User-Generated 105

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook monitoring is the process of tracking and responding to audience interactions with your brand on the platform. Do you have a large social media marketing team?

Analytics 100

Analytics Social Media Marketing Marketers Marketing 100

Hubspot Marketing

AUGUST 19, 2024

Last week, Anna Sokratov, the brand manager for a particularly vile-tasting liqueur called Jeppson’s Malört, gave us this question for Savage: What unconventional marketing approach would you like to take, and how would you go about doing something you haven't done before?

Brand Management 104

Brand Management Video Marketing Product Management 104

Digital Marketer

APRIL 20, 2023

A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship. What is a Brand-Customer Relationship?

Branding 80

Branding Customer Customer loyalty Brand Management 80

Rock Content

DECEMBER 8, 2016

Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. How are Content Marketing and Digital Branding Complementary?

Content Marketing 103

Content Marketing Branding Marketers Marketing 103

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Please use simple language.

Branding 107

Branding Key Performance Indicator Customer Journey Marketing Mix 107

Search Engine Land

AUGUST 1, 2024

Brand SEO is moving closer and closer to the brand team. Because Google is able to ingest so many more “brand” signals. Over the years, Google has built a detailed understanding of brands, similar to its own version of Wikipedia, to grasp their importance and nuances better. Business email address Sign me up! Processing.

SEO 98

SEO PR User-Generated Education 98

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It gets to a brand’s long-term sustainability.

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

SocialPilot

DECEMBER 15, 2024

The options range from a free plan to a custom solution, with varying features for social media analytics and management. Its plans are structured around the brand model. In Metricool, a brand refers to a set of social media profiles, blogs, and ad accounts across various platforms that can be managed under one account.

Price 75

Price Non-Profit Analytics Brand Management 75

Search Engine Land

JUNE 14, 2024

This article explores how brands are leveraging video to stand out in a crowded market. Video: The secret weapon for brand differentiation and growth Video is a powerful medium because it leverages human-to-human connection. What I find most interesting about brand building with video is how long top-funnel engagement can last.

Branding 99

Branding B2C Education eCommerce 99

Marketing Insider Group

MARCH 26, 2018

When you combine that with the rising impact that social media can have on a brand, a sound approach to brand management is to identify the most common episodes that can impact brand perception and to take a cross functional approach to managing them […].

Branding 81

Branding Brand Management Management Customer 81

Sprout Social

SEPTEMBER 14, 2022

For a long time, a company’s brand strategy relied mostly on IRL experiences. Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. Audiences experience brands primarily through social media.

Branding 111

Branding Communications Customer loyalty Brand Management 111

Sprout Social

DECEMBER 6, 2018

When designing a social media strategy for a global brand, there are many things to take into consideration. Or would it be easier to manage a global account? This guide is divided into two parts: Planning : Think about your brand and the strategy you want to take. Tips for planning your global social media strategy.

Branding 108

Branding Law Logistics Communications 108

Digital Marketer

DECEMBER 21, 2023

Just about any brand triggers [PRODUCT/BRAND NAME REDDIT] suggestion in Google’s Autocomplete results: [Reddit] comes up in many brand-driven Google’s Autocomplete suggestions prompting consumers to search it even if they didn’t initially intend to. This ties into increasing brand reputation as well.

Management 95

Management Branding Social Media Marketing Place 95

Marketing Insider Group

OCTOBER 18, 2017

What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group. It’s clear that this innovative concept had a great future at the dawn of the digital revolution, and the price showed its tremendous potential.

Branding 99

Branding Price Brand Management Marketing 99