Content Marketing Institute

NOVEMBER 23, 2018

The stories are not just the personal memories, but the stories of what each manufacturer did to entice me to become one of its brand evangelists. What makes this series compelling is the interviews with the toy developers, engineers, marketers, and executives of each brand. jkkalinowski Click To Tweet. Image source.

Content Marketing 97

Content Marketing Branding Retail Manufacturing 97

Hubspot Marketing

NOVEMBER 15, 2024

When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand.

CMO 120

CMO Traditional Marketing Communications Marketing 120

Calvyn Lee Blog

DECEMBER 3, 2023

We were able to accomplish all of this through content marketing. For me, effective content marketing means extracting the knowledge, expertise and experience from the minds of your team. It makes them fall in love with your brand. And content marketing provides exceptional leverage.

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business. What is brand building? But hey, that’s the point!

Branding 129

Branding B2C Thought Leadership Promotion 129

Hubspot Marketing

NOVEMBER 29, 2024

Through talking with Oakley, I learned that a product marketing manager, or a PMM for brevity, is a specialized marketer who takes ownership of a product’s positioning, messaging, and branding. To get an even better idea of their job duties, let’s take a look at this sample product marketing job description.

Product Marketing 106

Product Marketing Product Management Marketing 106

Businesses Grow

MARCH 10, 2025

2) From big campaigns to small acts of cultural relevance A few years ago, Pepsi announced that the big brand “bonfires” were over. Brands had to connect to moments of cultural relevance. But it became clear as brands became part of music, sports, fashion and leaned into emerging consumer signals. My guess is: ZERO.

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? The reason: because putting social messaging into the proper context is important.

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Adobe Experience Cloud Blog

AUGUST 4, 2016

Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Whether or not that’s your brand depends on the quality of your content. Whether or not that’s your brand depends on the quality of your content.

Content Marketing 98

Content Marketing Thought Leadership Outbound Marketing Entertainment 98

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Digital Marketer

DECEMBER 21, 2023

Just about any brand triggers [PRODUCT/BRAND NAME REDDIT] suggestion in Google’s Autocomplete results: [Reddit] comes up in many brand-driven Google’s Autocomplete suggestions prompting consumers to search it even if they didn’t initially intend to. This ties into increasing brand reputation as well.

Management 95

Management Branding Social Media Marketing Place 95

Rock Content

MAY 14, 2023

Plagiarism in Content Marketing Plagiarism is a bad look any way you slice it and can add up to consequences for anyone involved in it. But content marketers need to be especially careful. The following are some ways any form of plagiarism can hurt a brand or a content agency.

Content Marketing 98

Content Marketing Marketing Marketers SEO 98

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? So what is “personal branding?”

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Hubspot Marketing

APRIL 12, 2019

Whether it’s a generic marketing quote to inspire your team, a content marketing quote to provoke discussion about one of your strategies, or an inspirational marketing quote to fuel your approach to a project, there’s a quote to help guide you and your team achieve your goals. Content Marketing Quotes.

Social Media Marketing 145

Social Media Marketing Marketing Marketers Digital Marketing 145

Hubspot Marketing

APRIL 28, 2020

Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. They're organized, well-versed in fostering a brand voice, and often know their way around a blog post. What are content managers, and what do they do? Content managers are creative.

Management 145

Management Copywriting SEO Communications 145

Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? In other words, a “vanity metric” for one brand will be totally different from a vanity metric for another brand. This might lead you to ask: so, what are the actionable metrics for social media marketing?

Key Performance Indicator 116

Key Performance Indicator Social Media Marketing Whitepaper Marketing 116

Animalz blog

FEBRUARY 20, 2023

In 2020, Frontify, a brand management platform, had just closed their series B. They needed to quickly scale their organic growth to build their presence in a growing market. But, as a brand management platform, there was one thing they weren’t willing to compromise on — their own brand.

Branding 57

Branding Brand Management Communications SEO 57

Martech

MAY 23, 2024

Canva Enterprise is a subscription offering for large businesses that comes with sophisticated admin controls and security, ensuring assets remain on-brand. Brand management. Currently the company has Work Kits available for marketing, HR, sales and creative teams, with more kits in the works for additional teams.

User-Generated 119

User-Generated Finance Brand Management Management 119

Hootsuite

JANUARY 10, 2024

Who it’s best for: Content creators, small teams, businesses just beginning their social media journeys AI tools for content marketing 3. It’s become the default name for “AI content creation.” It’s not the best for creating brand elements like logos or packaging designs, though. Price: Free!

Price 135

Price User-Generated Copywriting Marketing 135

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Lack of results analysis.

Whitepaper 111

Whitepaper Market Research Brand Management Content Marketing 111

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Hubspot Marketing

JANUARY 7, 2024

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Lastly, internships are valuable currency in today’s job market. This strategy can speed up business growth.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Hubspot Marketing

JUNE 6, 2023

It's not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. When an engagement marketing campaign is event-centric, it's dedicated less to the type of event — like a concert, festival, conference, etc. —

User-Generated 145

User-Generated Marketing Marketers Branding 145

Martech

FEBRUARY 14, 2024

“One of the main goals for our sonic identity is to be highly recognized and associated with the TD brand in the same way as, for example, the logos of Intel, Netflix and McDonald’s are recognized with their brands,” said Nathan Strawn, senior group manager, global brand management for TD.

Customer 126

Customer Customer Journey Communications Brand Management 126

Marketing Insider Group

OCTOBER 13, 2020

While you may have a deep understanding of your business and audience, maintaining a full marketing strategy takes a team. Sophisticated marketing teams often employ a chief marketing officer , brand managers, digital strategists, and more to develop engaging marketing campaigns. Source: Campbell Ewald.

Digital Marketing 126

Digital Marketing Marketing Marketers Marketing Strategy 126

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Fortunately, you can use alternatives to create better-optimized content.

Place 95

Place Whitepaper Finance eBook 95

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

Whitepaper 108

Whitepaper Pharmaceutical Marketing Marketers 108

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

JULY 27, 2010

The cost will be low since you used existing content, house-list emails and a general desire to help your customers make a quality buying decision. Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?!

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Marketing Insider Group

JUNE 24, 2010

Understand the regional differences and adoption of mobile technologies if you are a global brand. Test : Begin to evaluate the performance of brand awareness and banner ad campaigns such as the Dell mobile deals club. Identify what activities your prospects engage in with their mobile devices.

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Share your thoughts, post a comment.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Rock Content

NOVEMBER 6, 2023

That is a time that most marketing professionals and brand managers can use in other ways. That lets you focus more on creating quality content to drive traffic to your brand website. The key for many brands will be finding a happy medium between the benefits AI can offer and the necessity of human creativity.

SEO 93

SEO Brand Management Branding Content Marketing 93

Marketing Insider Group

JUNE 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 29, 2010 3 Subscribe 11 Reasons Why Outbound Telemarketing Programs Fail Share My colleague Robert Krekstein is the Telemarketing (..)

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing 102

Telemarketing Customer loyalty Marketing Marketers 102

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81