Brand Management Branding Customer loyalty 
Marketing Insider Group
MAY 17, 2010
In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). So what is a leader to do?
Marketing Insider Group
MAY 17, 2010
In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). So what is a leader to do?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital Marketer
APRIL 20, 2023
A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship.
Marketing Insider Group
SEPTEMBER 9, 2010
Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It gets to a brand’s long-term sustainability.
Sprout Social
SEPTEMBER 14, 2022
For a long time, a company’s brand strategy relied mostly on IRL experiences. Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. Audiences experience brands primarily through social media.
Rock Content
SEPTEMBER 11, 2023
First developed by Bain and Company in 2003, it’s a highly respected metric for measuring customer experience and the gold standard to beat in many marketing circles. Brand owners measure NPS with simple, single-question surveys assessing how likely a respondent is to recommend the brand, product, or service to another person.
Marketing Insider Group
JULY 29, 2010
Social Media And Your Personal Brand Share I am an advocate for social media marketing and personal branding which I believe can help to benefit both your company and your career. To me, social media is all about personal branding. So what is “personal branding?” Find your voice. Who are you online?
Expert insights. Personalized for you.
86 
Let's personalize your content