Neil Patel

MARCH 16, 2021

billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. Let’s begin.

Social Media Marketing 143

Social Media Marketing Analytics Real Estate User-Generated 143

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 A social media metric is a number that quantifies a particular action or behavior related to your social media account.

Key Performance Indicator 112

Key Performance Indicator Social Media Marketing Marketing Marketers 112

Neil Patel

MAY 11, 2021

After all, it’s more convenient to post content from one account rather than managing several. For marketers, handling a social media marketing calendar for two or more accounts can be a hassle. Each account likely has a distinct brand voice, content guidelines, or design. Add Diversity.

Fashion 140

Fashion CRM Social Media Marketing Management 140

The CMO Survey

MARCH 28, 2023

percent of marketers say that their face-to-face channels have gone completely digital. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 Marketing’s Strategic Role Marketing’s role has expanded over the last three years.

CMO 130

CMO Finance Marketing Marketers 130

Hubspot Marketing

AUGUST 9, 2018

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes).

PR 133

PR Marketing Marketers Non-Profit 133

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. In addition to building brand awareness and reputation, digital PR also helps to boost SEO by building links.

PR 142

PR Whitepaper Content Marketing Marketing 142

Many Chat

APRIL 21, 2022

The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing. For female entrepreneurs there are few substitutes for social networking sites like Instagram and Facebook to define and promote your brand management.

Social Media Marketing 105

Social Media Marketing Transform Marketing Marketers 105

Many Chat

APRIL 21, 2022

The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing. For female entrepreneurs there are few substitutes for social networking sites like Instagram and Facebook to define and promote your brand management.

Social Media Marketing 98

Social Media Marketing Transform Marketing Marketers 98

Hubspot Marketing

JANUARY 7, 2024

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Lastly, internships are valuable currency in today’s job market. This strategy can speed up business growth.

Copywriting 119

Copywriting CMO PR Social Media Marketing 119

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Analytics 80

Analytics Social Media Marketing Marketing Marketers 80

Marketing Insider Group

AUGUST 5, 2010

I think the answer depends on the marketing objectives. B2B Marketers cannot ignore this channel and need to continue advocating for our brands and with our senior executives to get more involved, become more visible and to engage with customers in this channel. Summit B2B Marketing Predictions For 2011 Need to Drive Leads?

Telemarketing 102

Telemarketing B2C Customer loyalty Inbound Marketing 102

Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Seriously, just imagine what your marketing team could accomplish with a little (digital) helping hand. Brand identity, after all, calls for more than just aesthetics.

Price 114

Price User-Generated Copywriting Marketing 114

Marketing Insider Group

DECEMBER 9, 2010

For me, the objective is mainly leadership, personal branding but with an eye toward corporate brand advocacy: I strive to be a positive voice for my personal and employer brand. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Neil Patel

JANUARY 4, 2021

However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. Instagram shops are an option for Instagram account holders who have e-commerce brands to sell directly from the Instagram platform.

Product 145

Product Promotion Shoppers Shipping 145

Marketing Insider Group

OCTOBER 13, 2020

While you may have a deep understanding of your business and audience, maintaining a full marketing strategy takes a team. Sophisticated marketing teams often employ a chief marketing officer , brand managers, digital strategists, and more to develop engaging marketing campaigns. Source: Campbell Ewald.

Digital Marketing 126

Digital Marketing Marketing Marketers Marketing Strategy 126

Sprout Social

APRIL 12, 2022

Consumers continue to hold their favorite brands and businesses accountable for social and political issues. The internet and social platforms are vital tools for storytelling, brand management and connection. Social media and public relations: What you need to know.

Communications 121

Communications PR Gen Z Analytics 121

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Marketing 142

Marketing Marketers Manufacturing Market Trends 142

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. Augmented Reality For B2B Marketing in 2011? All rights reserved.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

SEPTEMBER 15, 2010

This misses the point, of course, since social media is about customer relationships and not really about the technology at all. In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet?

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Hootsuite

SEPTEMBER 15, 2022

They’re the ones who goof around with brands, poke fun at celebs and make jokes that don’t really hurt anyone. These trolls can still be a nuisance for brand managers, but they could also provide a lot of fun social engagement. 9 tips for handling social media trolls. Simply ignore them.

Millennials 29

Millennials Management Health Branding 29

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Marketing Insider Group

JUNE 24, 2010

Understand the regional differences and adoption of mobile technologies if you are a global brand. Test : Begin to evaluate the performance of brand awareness and banner ad campaigns such as the Dell mobile deals club. Identify what activities your prospects engage in with their mobile devices. Need to Drive Leads?

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Marketing Insider Group

JUNE 22, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

DECEMBER 21, 2010

6 Steps to Prepare for the Mobile Revolution B2B Marketing Predictions For 2011 The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing 102

Telemarketing Customer loyalty Marketing Marketers 102

Marketing Insider Group

DECEMBER 15, 2010

Lead Generation Programs That Work What Is The Future Of The Social Media Role? Why am I in Marketing? About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Marketing Insider Group

NOVEMBER 1, 2010

So how do you incorporate social media into the marketing mix? It starts with one very important paradox that I also outlined in The 4 Cs of Social Media : social media is both a revolution in the way consumers interact with brands and yet we can approach it like any marketing channel.

Marketing Mix 81

Marketing Mix Telemarketing Customer loyalty Thought Leadership 81

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Adobe Experience Cloud Blog

AUGUST 4, 2016

Whether or not that’s your brand depends on the quality of your content. Moreover, brand managers and product marketers depend on continuing information streams. After all, content marketing is the principal method for connecting with buyers to reinforce brand messages and build awareness in the digital age.

Content Marketing 98

Content Marketing Thought Leadership Outbound Marketing Entertainment 98

Rock Content

APRIL 18, 2023

For some brands, the entire global market may be the target. Here’s a brief look at why localizing is important if you’re looking to take your brand beyond the boundaries of your home base: Proper localizing helps a global brand build credibility within the desired markets. What’s your localization budget like?

Logistics 97

Logistics Global Marketing SEO Brand Management 97

Marketing Insider Group

JUNE 18, 2010

by Michael Brenner, June 18, 2010 Related Posts: How to Nurture The Great Unknown Leads Integrating Social Media and Search 6 Content Marketing Tips That Drive Leads Why Is Search…So…Darn…Hard?! But the techniques described here can still drive leads today and deliver a positive ROI. All rights reserved.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Hootsuite

SEPTEMBER 2, 2020

Regardless of where your brand is at, these 10 tips will help you manage your Instagram followers. To keep your current followers engaged with your brand — and to entice new followers — be selective. Only post thoughtfully selected, appealing content that reflects your brand. Post high-quality, engaging content.

Management 145

Management Food Analytics Branding 145

Marketing Insider Group

JULY 13, 2010

7 Tips For Successful Lead Follow-up The 4 Cs of Social Media 6 Steps to Prepare for the Mobile Revolution 10 Reasons Why Mobile is Hot! About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

DECEMBER 14, 2010

Confessions Of A B2B Marketer 5 Sales Closing Techniques 7 Tips For Successful Lead Follow-up About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. How improved customer experience helps brands. Marketers are recognizing the benefits of CX platforms and strategies in growing numbers, especially after the onset of the COVID-19 pandemic. How to measure customer experience.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. They are fully entrenched in social media.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. They are fully entrenched in social media.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Hubspot Marketing

JUNE 28, 2023

Social Media Marketing Social media marketing proficiency demonstrates your ability to create and implement effective campaigns that boost brand awareness, engagement, and conversions. With over 93% of businesses on social media, this skill is critical for most marketing strategies.

CRM 107

CRM Digital Marketing Management User-Generated 107