Brand Management Branding Video Marketing 
Martech
JANUARY 20, 2025
It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. Awareness stage Strategy.
Hubspot Marketing
AUGUST 19, 2024
Today, that company is a $67k video marketing platform. Check out my interview with Chris Lavigne , Head of Production at Wistia Lingering Questions Each person we interview gives us a question for our next master of marketing. Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company.
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Sprout Social
JUNE 20, 2023
Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business. What is brand building? But hey, that’s the point!
Search Engine Land
JUNE 14, 2024
As technology advances and high-speed internet connects more people, businesses of all sizes are realizing the power of video content to build their identity and engage with audiences. This article explores how brands are leveraging video to stand out in a crowded market. A visually appealing product helps, too.
Adobe Experience Cloud Blog
JULY 16, 2014
Content marketing, of course! Here’s a list of 10 must-bookmark content marketing blogs — who makes your top 10? Areas of Expertise : Branding, storytelling. Content Marketing Association. Areas of Expertise : Publishing, content marketing. Check it Out: Content Marketing Association.
Rock Content
MAY 8, 2024
During 2023, people watched 17 hours of video content in an average week, and two-thirds of customers reported watching videos to learn more about brands. Not leveraging video can leave your brand behind. Track videos that mention your brand name and videos created by end-users in your industry.
Hubspot Marketing
JUNE 6, 2023
It's not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. When an engagement marketing campaign is event-centric, it's dedicated less to the type of event — like a concert, festival, conference, etc. —
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