The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5

CMO 130

CMO Finance B2C Marketers 130

Duct Tape Marketing

MAY 13, 2023

However, a new model is emerging that offers more strategic value: the fractional Chief Marketing Officer Plus (CMO+). In this blog post, we will explore the differences between traditional marketing agencies and fractional CMOs, the benefits of the fractional CMO model, and how to succeed in this role.

CMO 91

CMO Key Performance Indicator Traditional Marketing Brand Management 91

Martech

JANUARY 22, 2024

Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Plus, each persona comes loaded with additional instructions and information to help get you going.

Transform 112

Transform CMO User-Generated Management 112

Martech

MARCH 29, 2022

A key piece of advice I got from P&G’s legendary former CMO Jim Stengel. Which reminds me of what a garbage bag brand manager told me: “Don’t overthink it. Constantine von Hoffman, Managing Editor. Good morning, Marketer, may all your customers be loyal. You can never know your customer too well.”

Customer 98

Customer CMO CRM Brand Management 98

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. But what are these specific opportunities, you ask?

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Martech

AUGUST 14, 2023

Taylor Bryant, CMO at agency Mythic, concurs that these factors have “accelerated” the movement, not initiated it. Michelle Taite, Global CMO at Intuit Mailchimp, echoes this sentiment, emphasizing the dynamic nature of the marketing industry. There is plenty of room and plenty of opportunity for both.”

CMO 98

CMO Marketers Marketing Marketing Mix 98

Duct Tape Marketing

JANUARY 9, 2024

This idea of fractional whatever titles, accountants, fractional management consultants, fractional hiring consultants. 03:31): So just the textbook definition, what is a fraction CMO? 03:31): So just the textbook definition, what is a fraction CMO? And I've experienced that over the years.

CMO 91

CMO Customer Journey Transform Traditional Marketing 91

Adobe Experience Cloud Blog

DECEMBER 9, 2014

From marketing luminary Seth Godin, to Bain Capital executive Aditya Joshi, to former P&G CMO Jim Stengel, we gathered rich insights about the future of marketing. The CMO didn’t decide on the product line or pricing or what the toxic waste policy should be. But the new kid at school isn’t a brand manager.

CMO 134

CMO Manufacturing Transform Marketers 134

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. But it makes sense for the CMO to have overall responsibility for bringing together all these different departments and individuals with a common goal. Source: [link].

Customer 111

Customer CMO Customer Journey Marketers 111

Hubspot Marketing

APRIL 12, 2019

Content Marketing Manager, Glint Inc. So brands have to start making things they love.” — Steve Pratt, Partner, Pacific Content. Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands.” — Mark Shapiro, Chair, Vistage Worldwide, Inc. It’s a brochure.

Social Media Marketing 145

Social Media Marketing Marketers Marketing Digital Marketing 145

Adobe Experience Cloud Blog

JANUARY 12, 2010

The CMO needs to articulate a clear vision, supported by closed loop processes, on how marketing will outperform those industry statistics. To achieve this, CMOs should adopt an analytical management model coupled with full transparency and shared performance metrics with sales.

Thought Leadership 88

Thought Leadership Finance Marketers Marketing 88

Marketing Insider Group

OCTOBER 16, 2021

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. But it makes sense for the CMO to have overall responsibility for bringing together all these different departments and individuals with a common goal.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Marketing Insider Group

JANUARY 6, 2020

The conference covers all aspects of SEO from competitor research to technical SEO, machine learning, and managing remote teams. Speakers include global CMOs and senior directors of global brands including Salesforce, Alibaba, Cisco, HP, Forrester, and more. Brand Manage Camp. Social Media Marketing World.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Duct Tape Marketing

MAY 16, 2014

The relationships we have with the brands in our lives hinge on the quality of the interactions. The more relevant these brands are to us, the more apt we are to read, listen, or watch the outbound marketing content they manage to get in front of us. Mark Penson is CMO of Survey Anyplace ( www.surveyanyplace.com ).

Outbound Marketing 78

Outbound Marketing Marketers Marketing CMO 78

Marketing Insider Group

AUGUST 12, 2010

And the conversation went way later than the restaurant manager and our wonderful server wanted it to. When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. hot lead management.

Telemarketing 94

Telemarketing Customer loyalty Marketers Marketing 94

Pam Didner

SEPTEMBER 16, 2020

Roles based on management scope: Individual Contributor. VP of Marketing or CMO. Supporting Sales Based On Management Scope: As an individual contributor: The best way to start is to clearly understand your own roles and responsibilities. Are you managing social media channels? Event Marketing. Social Media.

CRM 103

CRM Event Marketing Marketers Marketing 103

Marketing Insider Group

MAY 12, 2010

The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Because it is an easy metric to obtain.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Marketing Insider Group

AUGUST 10, 2010

As a mid-management marketer who is often involved in the execution of programs, I want to see a roadmap! This is what your CMO was getting at by requesting a business plan from everyone and I love that example. Amanda Aug 11 2010 Michael, I couldn’t agree more. OK, but WHY.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketers 73

Marketing Insider Group

AUGUST 10, 2010

As a mid-management marketer who is often involved in the execution of programs, I want to see a roadmap! This is what your CMO was getting at by requesting a business plan from everyone and I love that example. Amanda Aug 11 2010 Michael, I couldn’t agree more. OK, but WHY.

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketers 68

Fractional CMO

APRIL 2, 2024

The key p illars of Marketing Operations : Campaign Operations Project Management Process Management Tech stack Management Marketing intelligence Strategy Operations (StratOps ) Brand Management Content Management Data Management Customer Experience Management

Brand Management 40

Brand Management Marketers Marketing Management 40

Hubspot Marketing

DECEMBER 20, 2024

Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. Maryam Banikarim, Managing director of Fortune Media: When something works really well, I dont like holding onto it. I also love a good brand essence or positioning framework. (Plus, a bonus rip in the spacetime continuum.)

Transform 97

Transform Marketers Marketing CMO 97

Hubspot Marketing

DECEMBER 27, 2024

Since marketing Malrt is such a new phenomenon, Sokratov, brand manager for Jeppsons Malrt, feels a lot of freedom to be funny, to be outlandish, to be experimental. (In Dawn Keller, CMO for California Pizza Kitchen, recounts a story: Recently, a customer ordered mac and cheese from CPK and just got cheese.

Fashion 85

Fashion Marketers Marketing Entertainment 85

Marketing Insider Group

SEPTEMBER 30, 2010

She also recapped a CMO Council study: Sales and marketing—according to the report, which surveyed 506 sales, marketing and channel management professionals online—were more “antagonistic than synergistic” and there was “mistrust, misunderstanding of function, and a lack of alignment and singularity of purpose. Who should manage it?

Marketers 96

Marketers Marketing Manufacturing Telemarketing 96

SmartBrief - Marketing

FEBRUARY 21, 2025

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. But being this was my first time, I focused my time on consumer privacy, which is becoming a hot issue and a moving target for those in the programmatic ad space.

CMO 52

CMO Law Advertising Advertisers 52