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Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Demonstrating a commitment to sustainable sourcing, low-impact manufacturing, and producing recyclable products is a key part of the culture of many organizations.
Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Demonstrating a commitment to sustainable sourcing, low-impact manufacturing, and producing recyclable products is a key part of the culture of many organizations.
She also recapped a CMO Council study: Sales and marketing—according to the report, which surveyed 506 sales, marketing and channel management professionals online—were more “antagonistic than synergistic” and there was “mistrust, misunderstanding of function, and a lack of alignment and singularity of purpose.
From marketing luminary Seth Godin, to Bain Capital executive Aditya Joshi, to former P&G CMO Jim Stengel, we gathered rich insights about the future of marketing. The CMO didn’t decide on the product line or pricing or what the toxic waste policy should be. But the new kid at school isn’t a brandmanager.
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