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Attending a marketing conference is a great opportunity to learn about up-and-coming trends and newtechnology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. BrandManage Camp. Social Media Marketing World.
Roles based on management scope: Individual Contributor. VP of Marketing or CMO. Brand Marketing. It’s hard to demonstrate the brand’s equity or value to sales unless your brand is global and highly recognized by the mass population. Partner marketing is when two or more brands collaborate on promotional efforts.
Anna Sokratov, Brandmanager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)! (Plus, a bonus rip in the spacetime continuum.) What would Malrts mascot be, and why?
There was lots to cover, from content generation in the era of AI to brandmanagement to retail and shoppable ads and developing strategies for a streaming future. But being this was my first time, I focused my time on consumer privacy, which is becoming a hot issue and a moving target for those in the programmatic ad space.
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