Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. She provides fractional CMO services to B2B technology and professional services companies. “I Direct sales conversations and promotions. The uniform brand presence a la Apple can help you generate more revenue. PR and earned media.

CMO 124

CMO Traditional Marketing Communications Marketers 124

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5

CMO 130

CMO Finance B2C Marketers 130

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Martech

AUGUST 14, 2023

Taylor Bryant, CMO at agency Mythic, concurs that these factors have “accelerated” the movement, not initiated it. Michelle Taite, Global CMO at Intuit Mailchimp, echoes this sentiment, emphasizing the dynamic nature of the marketing industry. There is plenty of room and plenty of opportunity for both.”

CMO 98

CMO Marketers Marketing Marketing Mix 98

Hubspot Marketing

APRIL 12, 2019

When it comes to content, the best marketers know that self-promotion is good!” — Kieran Flanagan, VP Marketing, HubSpot. Branding Marketing Quotes. Branding marketing quotes will help you consider the ways in which you share and promote your content as well as think of new and exciting ways to establish your business’ image.

Social Media Marketing 145

Social Media Marketing Marketers Marketing Digital Marketing 145

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Or maybe you want to promote a culture of great design and innovation. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 111

Customer CMO Customer Journey Marketers 111