Brand Management Communications Customer loyalty 
Marketing Insider Group
MAY 17, 2010
In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). Managers need to create action plans.
Marketing Insider Group
MAY 17, 2010
In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). Managers need to create action plans.
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Digital Marketer
APRIL 20, 2023
A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship.
Sprout Social
SEPTEMBER 14, 2022
Now, as people turn toward digital channels to browse, purchase, review and rave, digital brand strategies have taken center stage for marketing and communications professionals. Audiences experience brands primarily through social media. In this guide, we’re breaking down the basics of brand strategy.
Marketing Insider Group
JUNE 22, 2010
The evolution of device functionality has shifted from content creation (inputs) to communication (outputs) to sharing (community). Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
Marketing Insider Group
DECEMBER 21, 2010
In 5 Benefits of Augmented Reality Marketing , Alex Smith from Punch Communications argues that the possibility and benefits of augmented reality are rolling around on the minds of marketing heads. Share: Read more from Mobile Augmented Reality 4 Comments Post a comment Anol Dec 22 2010 Hey Michael – great post.
Marketing Insider Group
SEPTEMBER 9, 2010
&# where they identify social media as presenting an “emerging crisis of brand identity&#. The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way.
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